大(da)中型(xing)活(huo)動方案策劃實行中無法(fa)忽視的8個事(shi)宜！

　　一(yi)(yi)(yi)(yi)(yi)(yi)、總(zong)體(ti)(ti)(ti)(ti)(ti)目(mu)(mu)標(biao)(biao)(biao)一(yi)(yi)(yi)(yi)(yi)(yi)定(ding)要(yao)量(liang)(liang)化(hua)分(fen)析(xi) 大(da)(da)(da)中(zhong)(zhong)(zhong)(zhong)型(xing)媒(mei)(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)公(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)通(tong)常(chang)(chang)花費許(xu)(xu)(xu)多(duo)(duo)(duo)人(ren)力(li)資(zi)源、物(wu)(wu)力(li)資(zi)源、資(zi)金(jin)(jin)(jin)網(wang)(wang)絡資(zi)源。一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)新(xin)(xin)品在區(qu)域中(zhong)(zhong)(zhong)(zhong)心城市(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發售(shou)傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)花費，一(yi)(yi)(yi)(yi)(yi)(yi)般都(dou)(dou)是(shi)(shi)(shi)(shi)(shi)(shi)在100萬(wan)以(yi)(yi)上。為(wei)什么要(yao)開展(zhan)(zhan)如此(ci)大(da)(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)資(zi)金(jin)(jin)(jin)投(tou)入(ru)？為(wei)了(le)(le)(le)更(geng)(geng)(geng)(geng)好地(di)(di)(di)(di)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)必(bi)須，為(wei)了(le)(le)(le)更(geng)(geng)(geng)(geng)好地(di)(di)(di)(di)創建企(qi)(qi)業(ye)品牌(pai)(pai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)名(ming)(ming)氣(qi)、認同(tong)度(du)、品牌(pai)(pai)效(xiao)(xiao)(xiao)應(ying)(ying)(ying)，為(wei)了(le)(le)(le)更(geng)(geng)(geng)(geng)好地(di)(di)(di)(di)大(da)(da)(da)量(liang)(liang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)總(zong)體(ti)(ti)(ti)(ti)(ti)目(mu)(mu)標(biao)(biao)(biao)顧客(ke)(ke)去(qu)(qu)訂購(gou)他(ta)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)商品，這就(jiu)(jiu)是(shi)(shi)(shi)(shi)(shi)(shi)新(xin)(xin)品上市(shi)媒(mei)(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)公(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)總(zong)體(ti)(ti)(ti)(ti)(ti)目(mu)(mu)標(biao)(biao)(biao)。沒(mei)有(you)(you)(you)(you)目(mu)(mu)標(biao)(biao)(biao)而消耗重(zhong)(zhong)(zhong)(zhong)金(jin)(jin)(jin)做(zuo)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)是(shi)(shi)(shi)(shi)(shi)(shi)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)可(ke)(ke)(ke)取的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，總(zong)體(ti)(ti)(ti)(ti)(ti)目(mu)(mu)標(biao)(biao)(biao)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)確立(li)是(shi)(shi)(shi)(shi)(shi)(shi)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)劃(hua)(hua)(hua)算的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。有(you)(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)做(zuo)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)，設置了(le)(le)(le)許(xu)(xu)(xu)多(duo)(duo)(duo)總(zong)體(ti)(ti)(ti)(ti)(ti)目(mu)(mu)標(biao)(biao)(biao)，例如，提升(sheng)(sheng)名(ming)(ming)氣(qi)、品牌(pai)(pai)效(xiao)(xiao)(xiao)應(ying)(ying)(ying)，推(tui)(tui)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)市(shi)場銷售(shou)等，可(ke)(ke)(ke)是(shi)(shi)(shi)(shi)(shi)(shi)并(bing)(bing)(bing)(bing)沒(mei)有(you)(you)(you)(you)量(liang)(liang)化(hua)分(fen)析(xi)（提升(sheng)(sheng)名(ming)(ming)氣(qi)、品牌(pai)(pai)效(xiao)(xiao)(xiao)應(ying)(ying)(ying)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)百(bai)分(fen)數，推(tui)(tui)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)售(shou)賣的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)貸(dai)幣信用(yong)(yong)額度(du)），方(fang)(fang)(fang)(fang)位(wei)模糊不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)清(qing)，錯把目(mu)(mu)地(di)(di)(di)(di)當總(zong)體(ti)(ti)(ti)(ti)(ti)目(mu)(mu)標(biao)(biao)(biao)。目(mu)(mu)標(biao)(biao)(biao)一(yi)(yi)(yi)(yi)(yi)(yi)定(ding)要(yao)量(liang)(liang)化(hua)分(fen)析(xi)，它(ta)并(bing)(bing)(bing)(bing)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)期冀式的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)觀察，反而是(shi)(shi)(shi)(shi)(shi)(shi)指日(ri)可(ke)(ke)(ke)待。僅有(you)(you)(you)(you)量(liang)(liang)化(hua)分(fen)析(xi)總(zong)體(ti)(ti)(ti)(ti)(ti)目(mu)(mu)標(biao)(biao)(biao)，活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)方(fang)(fang)(fang)(fang)案(an)(an)(an)策(ce)劃(hua)(hua)(hua)與(yu)(yu)(yu)(yu)(yu)實(shi)(shi)(shi)(shi)(shi)施(shi)(shi)(shi)(shi)(shi)(shi)才(cai)(cai)可(ke)(ke)(ke)以(yi)(yi)確定(ding)方(fang)(fang)(fang)(fang)位(wei)，才(cai)(cai)會(hui)(hui)事(shi)(shi)半(ban)功倍。二(er)、集中(zhong)(zhong)(zhong)(zhong)化(hua)傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)賣點 大(da)(da)(da)中(zhong)(zhong)(zhong)(zhong)型(xing)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)是(shi)(shi)(shi)(shi)(shi)(shi)展(zhan)(zhan)現(xian)(xian)(xian)企(qi)(qi)業(ye)形象(xiang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)服務平臺(tai)，并(bing)(bing)(bing)(bing)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)(yi)般的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)營銷活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)，要(yao)明(ming)確活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)賣點（主(zhu)題風(feng)(feng)格），并(bing)(bing)(bing)(bing)以(yi)(yi)賣點做(zuo)為(wei)設計的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)根據和(he)主(zhu)線任(ren)務。許(xu)(xu)(xu)多(duo)(duo)(duo)花了(le)(le)(le)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)少錢都(dou)(dou)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)知(zhi)道(dao)是(shi)(shi)(shi)(shi)(shi)(shi)啥的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)，留不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)了(le)(le)(le)很深(shen)(shen)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)印像。僅有(you)(you)(you)(you)提煉出(chu)(chu)一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)與(yu)(yu)(yu)(yu)(yu)眾(zhong)(zhong)(zhong)(zhong)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)同(tong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)賣點，造(zao)就(jiu)(jiu)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)眼并(bing)(bing)(bing)(bing)傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)，才(cai)(cai)可(ke)(ke)(ke)以(yi)(yi)把相(xiang)關(guan)(guan)整合(he)(he)資(zi)源下(xia)(xia)去(qu)(qu)，進而進行(xing)(xing)(xing)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)總(zong)體(ti)(ti)(ti)(ti)(ti)目(mu)(mu)標(biao)(biao)(biao)。這兒的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)賣點是(shi)(shi)(shi)(shi)(shi)(shi)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)階(jie)段(duan)設計中(zhong)(zhong)(zhong)(zhong)最(zui)精(jing)彩(cai)紛呈、極具惟妙惟肖的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)地(di)(di)(di)(di)區(qu)，活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)多(duo)(duo)(duo)年以(yi)(yi)后(hou)，劇(ju)情大(da)(da)(da)多(duo)(duo)(duo)數被(bei)(bei)別人(ren)遺忘(wang)，但仍(reng)能(neng)(neng)(neng)令人(ren)記(ji)得(de)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)情節。活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)方(fang)(fang)(fang)(fang)案(an)(an)(an)策(ce)劃(hua)(hua)(hua)必(bi)須創建那樣一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)十分(fen)激動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)人(ren)心的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)高(gao)峰(feng)，要(yao)把這個(ge)(ge)(ge)(ge)(ge)高(gao)潮(chao)階(jie)段(duan)設計得(de)更(geng)(geng)(geng)(geng)有(you)(you)(you)(you)唯一(yi)(yi)(yi)(yi)(yi)(yi)性(xing)(xing)(xing)、關(guan)(guan)聯(lian)性(xing)(xing)(xing)、便于(yu)傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)性(xing)(xing)(xing)。自然，集中(zhong)(zhong)(zhong)(zhong)化(hua)傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)賣點，并(bing)(bing)(bing)(bing)非(fei)只傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)一(yi)(yi)(yi)(yi)(yi)(yi)條(tiao)信息內容，反而是(shi)(shi)(shi)(shi)(shi)(shi)把活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)總(zong)體(ti)(ti)(ti)(ti)(ti)目(mu)(mu)標(biao)(biao)(biao)和(he)目(mu)(mu)標(biao)(biao)(biao)公(gong)(gong)(gong)(gong)(gong)(gong)眾(zhong)(zhong)(zhong)(zhong)二(er)項要(yao)素結合(he)(he)在一(yi)(yi)(yi)(yi)(yi)(yi)起，關(guan)(guan)鍵(jian)(jian)突出(chu)(chu)一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)賣點，提升(sheng)(sheng)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)實(shi)(shi)(shi)(shi)(shi)效(xiao)(xiao)(xiao)性(xing)(xing)(xing)。三、活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)原是(shi)(shi)(shi)(shi)(shi)(shi)也(ye)是(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)新(xin)(xin)聞媒(mei)(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti) 伴隨著新(xin)(xin)專用(yong)(yong)工具、新(xin)(xin)技術應(ying)(ying)(ying)用(yong)(yong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)層出(chu)(chu)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)窮，互聯(lian)網(wang)(wang)等新(xin)(xin)型(xing)新(xin)(xin)聞媒(mei)(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)被(bei)(bei)運(yun)(yun)用(yong)(yong)于(yu)媒(mei)(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)公(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)。卻不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)知(zhi)道(dao)，活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)自身(shen)也(ye)是(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)新(xin)(xin)聞媒(mei)(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)，它(ta)具有(you)(you)(you)(you)大(da)(da)(da)眾(zhong)(zhong)(zhong)(zhong)媒(mei)(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)許(xu)(xu)(xu)多(duo)(duo)(duo)特(te)性(xing)(xing)(xing)，其功能(neng)(neng)(neng)和(he)大(da)(da)(da)眾(zhong)(zhong)(zhong)(zhong)傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)媒(mei)(mei)(mei)(mei)介對(dui)比，僅僅活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)實(shi)(shi)(shi)(shi)(shi)施(shi)(shi)(shi)(shi)(shi)(shi)前(qian)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)產(chan)生(sheng)(sheng)傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)功效(xiao)(xiao)(xiao)，一(yi)(yi)(yi)(yi)(yi)(yi)旦活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)進行(xing)(xing)(xing)下(xia)(xia)去(qu)(qu)，它(ta)就(jiu)(jiu)能(neng)(neng)(neng)造(zao)成(cheng)(cheng)較(jiao)(jiao)好的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)效(xiao)(xiao)(xiao)用(yong)(yong)。活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)因(yin)(yin)其機(ji)構(gou)權(quan)益與(yu)(yu)(yu)(yu)(yu)公(gong)(gong)(gong)(gong)(gong)(gong)眾(zhong)(zhong)(zhong)(zhong)利益并(bing)(bing)(bing)(bing)重(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)特(te)性(xing)(xing)(xing)，具備普遍(bian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)社會(hui)(hui)發展(zhan)(zhan)傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)性(xing)(xing)(xing)，自身(shen)就(jiu)(jiu)能(neng)(neng)(neng)吸(xi)引住公(gong)(gong)(gong)(gong)(gong)(gong)眾(zhong)(zhong)(zhong)(zhong)與(yu)(yu)(yu)(yu)(yu)網(wang)(wang)絡媒(mei)(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)參加，以(yi)(yi)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)為(wei)服務平臺(tai)根據公(gong)(gong)(gong)(gong)(gong)(gong)眾(zhong)(zhong)(zhong)(zhong)和(he)大(da)(da)(da)眾(zhong)(zhong)(zhong)(zhong)傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)媒(mei)(mei)(mei)(mei)介傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)。在設計與(yu)(yu)(yu)(yu)(yu)實(shi)(shi)(shi)(shi)(shi)施(shi)(shi)(shi)(shi)(shi)(shi)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)時(shi)，配置好的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)對(dui)應(ying)(ying)(ying)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)會(hui)(hui)刊、手機(ji)通(tong)訊(xun)錄(lu)、內部(bu)刊物(wu)(wu)、宣(xuan)傳(chuan)(chuan)(chuan)(chuan)策(ce)劃(hua)(hua)(hua)材料等，完成(cheng)(cheng)傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)整合(he)(he)資(zi)源，能(neng)(neng)(neng)提高(gao)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)實(shi)(shi)(shi)(shi)(shi)際(ji)(ji)價值與(yu)(yu)(yu)(yu)(yu)實(shi)(shi)(shi)(shi)(shi)際(ji)(ji)效(xiao)(xiao)(xiao)果(guo)。四、并(bing)(bing)(bing)(bing)沒(mei)有(you)(you)(you)(you)調研(yan)就(jiu)(jiu)沒(mei)話語權(quan) 中(zhong)(zhong)(zhong)(zhong)國許(xu)(xu)(xu)多(duo)(duo)(duo)公(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)做(zuo)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)，因(yin)(yin)欠缺公(gong)(gong)(gong)(gong)(gong)(gong)眾(zhong)(zhong)(zhong)(zhong)科學(xue)研(yan)究觀念或公(gong)(gong)(gong)(gong)(gong)(gong)眾(zhong)(zhong)(zhong)(zhong)科學(xue)研(yan)究能(neng)(neng)(neng)力(li)比較(jiao)(jiao)有(you)(you)(you)(you)限、代理(li)費用(yong)(yong)少、時(shi)長(chang)緊等緣故，省去(qu)(qu)公(gong)(gong)(gong)(gong)(gong)(gong)眾(zhong)(zhong)(zhong)(zhong)調研(yan)這一(yi)(yi)(yi)(yi)(yi)(yi)關(guan)(guan)鍵(jian)(jian)工作(zuo)階(jie)段(duan)已經(jing)(jing)是(shi)(shi)(shi)(shi)(shi)(shi)習以(yi)(yi)為(wei)常(chang)(chang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)事(shi)(shi)兒。想一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)好的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)好點子，找一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)適度(du)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)日(ri)子就(jiu)(jiu)可(ke)(ke)(ke)以(yi)(yi)搞活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)，這也(ye)是(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)(yi)些所說高(gao)手的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)常(chang)(chang)見問(wen)題。但并(bing)(bing)(bing)(bing)沒(mei)有(you)(you)(you)(you)調研(yan)就(jiu)(jiu)沒(mei)話語權(quan)。知(zhi)已經(jing)(jing)知(zhi)道(dao)彼，百(bai)戰百(bai)勝。僅有(you)(you)(you)(you)摸(mo)透自身(shen)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)優勢與(yu)(yu)(yu)(yu)(yu)劣勢，洞察公(gong)(gong)(gong)(gong)(gong)(gong)眾(zhong)(zhong)(zhong)(zhong)心理(li)狀態(tai)與(yu)(yu)(yu)(yu)(yu)要(yao)求，把握競爭者(zhe)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)行(xing)(xing)(xing)業(ye)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)，開展(zhan)(zhan)綜合(he)(he)分(fen)析(xi)與(yu)(yu)(yu)(yu)(yu)預(yu)(yu)測分(fen)析(xi)，才(cai)(cai)可(ke)(ke)(ke)以(yi)(yi)取長(chang)補短，調節本身(shen)公(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)策(ce)略(lve)，獲(huo)得(de)媒(mei)(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)公(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)取得(de)成(cheng)(cheng)功。活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)可(ke)(ke)(ke)行(xing)(xing)(xing)性(xing)(xing)(xing)分(fen)析(xi)、費用(yong)(yong)預(yu)(yu)算、公(gong)(gong)(gong)(gong)(gong)(gong)眾(zhong)(zhong)(zhong)(zhong)遍(bian)布、場所交通(tong)情況、有(you)(you)(you)(you)關(guan)(guan)法(fa)律法(fa)規(gui)等都(dou)(dou)應(ying)(ying)(ying)做(zuo)好具體(ti)(ti)(ti)(ti)(ti)調研(yan)，隨后(hou)開展(zhan)(zhan)較(jiao)(jiao)為(wei)，產(chan)生(sheng)(sheng)數據分(fen)析(xi)報告，最(zui)終做(zuo)出(chu)(chu)客(ke)(ke)觀性(xing)(xing)(xing)管(guan)理(li)決策(ce)。五、媒(mei)(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)公(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)實(shi)(shi)(shi)(shi)(shi)質是(shi)(shi)(shi)(shi)(shi)(shi)為(wei)了(le)(le)(le)更(geng)(geng)(geng)(geng)好地(di)(di)(di)(di)傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo) 故步自封，閉袖自珍。沒(mei)法(fa)觸碰北上廣深(shen)(shen)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)新(xin)(xin)網(wang)(wang)絡資(zi)源、新(xin)(xin)客(ke)(ke)戶。是(shi)(shi)(shi)(shi)(shi)(shi)許(xu)(xu)(xu)多(duo)(duo)(duo)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)企(qi)(qi)業(ye)當前(qian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)現(xian)(xian)(xian)況，有(you)(you)(you)(you)老前(qian)輩曾說：不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)因(yin)(yin)傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)為(wei)目(mu)(mu)地(di)(di)(di)(di)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)媒(mei)(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)公(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)全(quan)是(shi)(shi)(shi)(shi)(shi)(shi)耍無(wu)(wu)賴(lai)。公(gong)(gong)(gong)(gong)(gong)(gong)司(si)辦活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)，實(shi)(shi)(shi)(shi)(shi)質上是(shi)(shi)(shi)(shi)(shi)(shi)因(yin)(yin)為(wei)讓越多(duo)(duo)(duo)人(ren)明(ming)白自已的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)知(zhi)名(ming)(ming)品牌(pai)(pai)。活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)企(qi)(qi)業(ye)承攬活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)，也(ye)期待與(yu)(yu)(yu)(yu)(yu)大(da)(da)(da)量(liang)(liang)高(gao)品質的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)知(zhi)名(ming)(ming)品牌(pai)(pai)戰略(lve)合(he)(he)作(zuo)。因(yin)(yin)此(ci)相(xiang)擁(yong)互聯(lian)網(wang)(wang)技術，將活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)與(yu)(yu)(yu)(yu)(yu)傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)極致融合(he)(he)，是(shi)(shi)(shi)(shi)(shi)(shi)許(xu)(xu)(xu)多(duo)(duo)(duo)地(di)(di)(di)(di)區(qu)公(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)刻不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)容緩的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)事(shi)(shi)兒。六、方(fang)(fang)(fang)(fang)案(an)(an)(an)策(ce)劃(hua)(hua)(hua)要(yao)全(quan)面(mian)，實(shi)(shi)(shi)(shi)(shi)際(ji)(ji)操(cao)作(zuo)要(yao)嚴實(shi)(shi)(shi)(shi)(shi) 活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)方(fang)(fang)(fang)(fang)案(an)(an)(an)策(ce)劃(hua)(hua)(hua)有(you)(you)(you)(you)什么訣(jue)竅呢？關(guan)(guan)鍵(jian)(jian)是(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)(yi)點：全(quan)面(mian)。這是(shi)(shi)(shi)(shi)(shi)(shi)由于(yu)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)給大(da)(da)(da)家的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)完成(cheng)(cheng)或錯誤(wu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)機(ji)遇僅有(you)(you)(you)(you)一(yi)(yi)(yi)(yi)(yi)(yi)次。活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)并(bing)(bing)(bing)(bing)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)電(dian)影(ying)拍攝、電(dian)視機(ji)，不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)可(ke)(ke)(ke)以(yi)(yi)重(zhong)(zhong)(zhong)(zhong)新(xin)(xin)來過，每一(yi)(yi)(yi)(yi)(yi)(yi)次全(quan)是(shi)(shi)(shi)(shi)(shi)(shi)直播(bo)(bo)(bo)(bo)(bo)現(xian)(xian)(xian)場，一(yi)(yi)(yi)(yi)(yi)(yi)旦發生(sheng)(sheng)出(chu)(chu)錯無(wu)(wu)法(fa)挽回，決不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)能(neng)(neng)(neng)心存僥幸。七(qi)、化(hua)困境(jing)為(wei)機(ji)會(hui)(hui) 大(da)(da)(da)中(zhong)(zhong)(zhong)(zhong)型(xing)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)有(you)(you)(you)(you)一(yi)(yi)(yi)(yi)(yi)(yi)定(ding)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)無(wu)(wu)法(fa)可(ke)(ke)(ke)預(yu)(yu)測性(xing)(xing)(xing)，為(wei)了(le)(le)(le)更(geng)(geng)(geng)(geng)好地(di)(di)(di)(di)避免意(yi)外事(shi)(shi)故產(chan)生(sheng)(sheng)，工作(zuo)員在設計與(yu)(yu)(yu)(yu)(yu)實(shi)(shi)(shi)(shi)(shi)施(shi)(shi)(shi)(shi)(shi)(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)操(cao)作(zuo)過程時(shi)要(yao)懷有(you)(you)(you)(you)明(ming)顯的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)憂患意(yi)識，充足預(yu)(yu)測分(fen)析(xi)到(dao)有(you)(you)(you)(you)可(ke)(ke)(ke)能(neng)(neng)(neng)出(chu)(chu)現(xian)(xian)(xian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)各類風(feng)(feng)險性(xing)(xing)(xing)，并(bing)(bing)(bing)(bing)擬定(ding)出(chu)(chu)相(xiang)對(dui)應(ying)(ying)(ying)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)防范措施(shi)(shi)(shi)(shi)(shi)(shi)。僅有(you)(you)(you)(you)清(qing)除了(le)(le)(le)全(quan)部(bu)風(feng)(feng)險性(xing)(xing)(xing)，制(zhi)定(ding)出(chu)(chu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)策(ce)劃(hua)(hua)(hua)案(an)(an)(an)才(cai)(cai)有(you)(you)(you)(you)完成(cheng)(cheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)確保。產(chan)生(sheng)(sheng)突發事(shi)(shi)件(jian)時(shi)，要(yao)靈活(huo)(huo)(huo)(huo)(huo)(huo)(huo)應(ying)(ying)(ying)變，不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)必(bi)手足無(wu)(wu)措，不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)要(yao)抱怨(yuan)，應(ying)(ying)(ying)保證保持清(qing)醒，要(yao)理(li)智，快(kuai)速查清(qing)緣故并(bing)(bing)(bing)(bing)確定(ding)客(ke)(ke)觀事(shi)(shi)實(shi)(shi)(shi)(shi)(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)實(shi)(shi)(shi)(shi)(shi)情。已導(dao)致不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)良影(ying)響的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，一(yi)(yi)(yi)(yi)(yi)(yi)種辦法(fa)是(shi)(shi)(shi)(shi)(shi)(shi)立(li)即向公(gong)(gong)(gong)(gong)(gong)(gong)眾(zhong)(zhong)(zhong)(zhong)賠罪，避免再(zai)產(chan)生(sheng)(sheng)，不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)一(yi)(yi)(yi)(yi)(yi)(yi)樣新(xin)(xin)聞媒(mei)(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)創建對(dui)立(li)面(mian)關(guan)(guan)聯(lian)，防止負面(mian)消息，策(ce)略(lve)解決媒(mei)(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)與(yu)(yu)(yu)(yu)(yu)公(gong)(gong)(gong)(gong)(gong)(gong)眾(zhong)(zhong)(zhong)(zhong)關(guan)(guan)聯(lian)，不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)然修補較(jiao)(jiao)難；另一(yi)(yi)(yi)(yi)(yi)(yi)方(fang)(fang)(fang)(fang)式是(shi)(shi)(shi)(shi)(shi)(shi)，化(hua)困境(jing)為(wei)機(ji)會(hui)(hui)，依靠(kao)緊急事(shi)(shi)件(jian)擴張傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)范疇，依靠(kao)社會(hui)(hui)輿論傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)誠心，爭得(de)公(gong)(gong)(gong)(gong)(gong)(gong)眾(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)適用(yong)(yong)，反處于(yu)被(bei)(bei)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)為(wei)積極。八、多(duo)(duo)(duo)方(fang)(fang)(fang)(fang)位(wei)評定(ding) 在對(dui)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)開展(zhan)(zhan)分(fen)析(xi)時(shi)，通(tong)常(chang)(chang)是(shi)(shi)(shi)(shi)(shi)(shi)只評定(ding)實(shi)(shi)(shi)(shi)(shi)施(shi)(shi)(shi)(shi)(shi)(shi)實(shi)(shi)(shi)(shi)(shi)際(ji)(ji)效(xiao)(xiao)(xiao)果(guo)，評定(ding)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)足全(quan)方(fang)(fang)(fang)(fang)位(wei)。如能(neng)(neng)(neng)在評定(ding)時(shi)，除實(shi)(shi)(shi)(shi)(shi)施(shi)(shi)(shi)(shi)(shi)(shi)實(shi)(shi)(shi)(shi)(shi)際(ji)(ji)效(xiao)(xiao)(xiao)果(guo)外再(zai)評定(ding)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)總(zong)體(ti)(ti)(ti)(ti)(ti)目(mu)(mu)標(biao)(biao)(biao)能(neng)(neng)(neng)否恰(qia)當、賣點是(shi)(shi)(shi)(shi)(shi)(shi)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)獨特(te)、經(jing)(jing)費預(yu)(yu)算資(zi)金(jin)(jin)(jin)投(tou)入(ru)是(shi)(shi)(shi)(shi)(shi)(shi)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)有(you)(you)(you)(you)效(xiao)(xiao)(xiao)、資(zi)金(jin)(jin)(jin)投(tou)入(ru)與(yu)(yu)(yu)(yu)(yu)產(chan)出(chu)(chu)率是(shi)(shi)(shi)(shi)(shi)(shi)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)正相(xiang)關(guan)(guan)、公(gong)(gong)(gong)(gong)(gong)(gong)眾(zhong)(zhong)(zhong)(zhong)材料收集是(shi)(shi)(shi)(shi)(shi)(shi)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)全(quan)方(fang)(fang)(fang)(fang)位(wei)、新(xin)(xin)聞媒(mei)(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)組成(cheng)(cheng)是(shi)(shi)(shi)(shi)(shi)(shi)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)科學(xue)合(he)(he)理(li)、公(gong)(gong)(gong)(gong)(gong)(gong)眾(zhong)(zhong)(zhong)(zhong)與(yu)(yu)(yu)(yu)(yu)新(xin)(xin)聞媒(mei)(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)關(guan)(guan)聯(lian)是(shi)(shi)(shi)(shi)(shi)(shi)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)更(geng)(geng)(geng)(geng)為(wei)夯(hang)實(shi)(shi)(shi)(shi)(shi)、社會(hui)(hui)資(zi)源是(shi)(shi)(shi)(shi)(shi)(shi)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)提升(sheng)(sheng)、多(duo)(duo)(duo)方(fang)(fang)(fang)(fang)滿意(yi)率是(shi)(shi)(shi)(shi)(shi)(shi)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)量(liang)(liang)化(hua)分(fen)析(xi)等，則媒(mei)(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)公(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)總(zong)體(ti)(ti)(ti)(ti)(ti)實(shi)(shi)(shi)(shi)(shi)際(ji)(ji)效(xiao)(xiao)(xiao)果(guo)才(cai)(cai)可(ke)(ke)(ke)以(yi)(yi)展(zhan)(zhan)現(xian)(xian)(xian)出(chu)(chu)去(qu)(qu)。這類多(duo)(duo)(duo)方(fang)(fang)(fang)(fang)位(wei)評定(ding)有(you)(you)(you)(you)益于(yu)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)績效(xiao)(xiao)(xiao)考評、責任(ren)到(dao)人(ren)，更(geng)(geng)(geng)(geng)能(neng)(neng)(neng)提升(sheng)(sheng)工作(zuo)經(jing)(jing)驗，為(wei)下(xia)(xia)一(yi)(yi)(yi)(yi)(yi)(yi)次活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)創意(yi)策(ce)劃(hua)(hua)(hua)與(yu)(yu)(yu)(yu)(yu)實(shi)(shi)(shi)(shi)(shi)施(shi)(shi)(shi)(shi)(shi)(shi)打好基礎。 活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)方(fang)(fang)(fang)(fang)案(an)(an)(an)策(ce)劃(hua)(hua)(hua)與(yu)(yu)(yu)(yu)(yu)實(shi)(shi)(shi)(shi)(shi)施(shi)(shi)(shi)(shi)(shi)(shi)必(bi)須經(jing)(jing)歷的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)累積，大(da)(da)(da)中(zhong)(zhong)(zhong)(zhong)型(xing)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)要(yao)重(zhong)(zhong)(zhong)(zhong)方(fang)(fang)(fang)(fang)案(an)(an)(an)策(ce)劃(hua)(hua)(hua)，更(geng)(geng)(geng)(geng)應(ying)(ying)(ying)重(zhong)(zhong)(zhong)(zhong)實(shi)(shi)(shi)(shi)(shi)施(shi)(shi)(shi)(shi)(shi)(shi)。活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)方(fang)(fang)(fang)(fang)案(an)(an)(an)策(ce)劃(hua)(hua)(hua)與(yu)(yu)(yu)(yu)(yu)實(shi)(shi)(shi)(shi)(shi)施(shi)(shi)(shi)(shi)(shi)(shi)，也(ye)有(you)(you)(you)(you)許(xu)(xu)(xu)多(duo)(duo)(duo)方(fang)(fang)(fang)(fang)法(fa)可(ke)(ke)(ke)以(yi)(yi)運(yun)(yun)用(yong)(yong)，只需持續吸(xi)取經(jing)(jing)驗并(bing)(bing)(bing)(bing)運(yun)(yun)用(yong)(yong)于(yu)實(shi)(shi)(shi)(shi)(shi)踐活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)中(zhong)(zhong)(zhong)(zhong)去(qu)(qu)，一(yi)(yi)(yi)(yi)(yi)(yi)定(ding)能(neng)(neng)(neng)方(fang)(fang)(fang)(fang)案(an)(an)(an)策(ce)劃(hua)(hua)(hua)與(yu)(yu)(yu)(yu)(yu)實(shi)(shi)(shi)(shi)(shi)施(shi)(shi)(shi)(shi)(shi)(shi)出(chu)(chu)大(da)(da)(da)量(liang)(liang)、更(geng)(geng)(geng)(geng)有(you)(you)(you)(you)知(zhi)名(ming)(ming)度(du)、更(geng)(geng)(geng)(geng)順利的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)。

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