好的活(huo)動方案策(ce)劃(hua)(hua)不但是活(huo)動取得成功的本質或是下(xia)一步工作進行(xing)的規劃(hua)(hua)綱要

　　想(xiang)來(lai)(lai)(lai)每(mei)一(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)策(ce)劃(hua)(hua)者或是(shi)(shi)(shi)(shi)(shi)(shi)(shi)想(xiang)挑選(xuan)方(fang)(fang)(fang)(fang)案策(ce)劃(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)人(ren)都(dou)(dou)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)會(hui)(hui)(hui)想(xiang)如何搞(gao)好活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)。方(fang)(fang)(fang)(fang)案策(ce)劃(hua)(hua)好的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)策(ce)劃(hua)(hua)不(bu)(bu)(bu)(bu)(bu)但是(shi)(shi)(shi)(shi)(shi)(shi)(shi)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)取得(de)成(cheng)功的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)基(ji)本，也(ye)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)將來(lai)(lai)(lai)工(gong)作(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)規(gui)劃(hua)(hua)綱要(yao)。今日(ri)，大(da)(da)(da)(da)(da)家就(jiu)(jiu)以(yi)(yi)(yi)(yi)媒體(ti)(ti)(ti)(ti)(ti)公關(guan)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)為(wei)例(li)子，來(lai)(lai)(lai)談一(yi)(yi)(yi)(yi)(yi)談怎(zen)么(me)搞(gao)好活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)方(fang)(fang)(fang)(fang)案策(ce)劃(hua)(hua)。一(yi)(yi)(yi)(yi)(yi)、整(zheng)(zheng)合(he)(he)(he)資源(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)在(zai)(zai)(zai)(zai)我(wo)(wo)們(men)(men)提(ti)(ti)(ti)(ti)前(qian)(qian)準(zhun)備(bei)做(zuo)一(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)時，在(zai)(zai)(zai)(zai)了(le)(le)解(jie)(jie)了(le)(le)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)基(ji)本狀況后(hou)，大(da)(da)(da)(da)(da)家必(bi)(bi)須資源(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)整(zheng)(zheng)合(he)(he)(he)。不(bu)(bu)(bu)(bu)(bu)論是(shi)(shi)(shi)(shi)(shi)(shi)(shi)自身或是(shi)(shi)(shi)(shi)(shi)(shi)(shi)招標(biao)(biao)方(fang)(fang)(fang)(fang)明確提(ti)(ti)(ti)(ti)出(chu)(chu)要(yao)做(zuo)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)，事前(qian)(qian)都(dou)(dou)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)會(hui)(hui)(hui)對(dui)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)有(you)(you)(you)(you)一(yi)(yi)(yi)(yi)(yi)些(xie)(xie)念(nian)頭，因(yin)此(ci)，在(zai)(zai)(zai)(zai)資源(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)整(zheng)(zheng)合(he)(he)(he)以(yi)(yi)(yi)(yi)前(qian)(qian)，最(zui)(zui)(zui)先要(yao)掌握(wo)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)必(bi)(bi)須。在(zai)(zai)(zai)(zai)這(zhe)兒(er)，資源(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)整(zheng)(zheng)合(he)(he)(he)可(ke)以(yi)(yi)(yi)(yi)解(jie)(jie)釋為(wei)早(zao)期(qi)(qi)(qi)(qi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)數據(ju)信息手(shou)搜集、梳理(li)和(he)(he)剖析(xi)。應(ying)包含四個(ge)(ge)(ge)(ge)一(yi)(yi)(yi)(yi)(yi)部(bu)(bu)分:目(mu)(mu)(mu)標(biao)(biao)消費(fei)群(qun)(qun)體(ti)(ti)(ti)(ti)(ti)網(wang)絡(luo)資源(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)范疇)、外(wai)界網(wang)絡(luo)資源(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)深度(du)廣(guang)度(du))、內部(bu)(bu)結(jie)構(gou)網(wang)絡(luo)資源(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)實(shi)(shi)(shi)施者的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)人(ren)力(li)資源(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)、資金、物(wu)力(li)資源(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)、執(zhi)行能(neng)(neng)(neng)(neng)力(li)和(he)(he)凝(ning)聚(ju)力(li))和(he)(he)競(jing)爭者網(wang)絡(luo)資源(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)。二、提(ti)(ti)(ti)(ti)煉出(chu)(chu)產(chan)(chan)品(pin)(pin)賣點融(rong)合(he)(he)(he)信息的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)歷(li)程(cheng)(cheng)也(ye)將是(shi)(shi)(shi)(shi)(shi)(shi)(shi)提(ti)(ti)(ti)(ti)煉出(chu)(chu)產(chan)(chan)品(pin)(pin)賣點的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)全(quan)過程(cheng)(cheng)，根(gen)據(ju)順推(tui)、發散思(si)(si)維、想(xiang)到(dao)等(deng)方(fang)(fang)(fang)(fang)法(fa)(fa)開(kai)(kai)(kai)展(zhan)(zhan)提(ti)(ti)(ti)(ti)煉出(chu)(chu)。總體(ti)(ti)(ti)(ti)(ti)目(mu)(mu)(mu)標(biao)(biao)群(qun)(qun)關(guan)心(xin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)啥(sha)，對(dui)總體(ti)(ti)(ti)(ti)(ti)目(mu)(mu)(mu)標(biao)(biao)群(qun)(qun)有(you)(you)(you)(you)影(ying)(ying)響(xiang)(xiang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)啥(sha)，對(dui)總體(ti)(ti)(ti)(ti)(ti)目(mu)(mu)(mu)標(biao)(biao)群(qun)(qun)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)消費(fei)行為(wei)有(you)(you)(you)(you)影(ying)(ying)響(xiang)(xiang)。如同在(zai)(zai)(zai)(zai)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)籌劃(hua)(hua)全(quan)過程(cheng)(cheng)中(zhong)(zhong)，在(zai)(zai)(zai)(zai)項(xiang)目(mu)(mu)(mu)定(ding)(ding)(ding)位以(yi)(yi)(yi)(yi)前(qian)(qian)，會(hui)(hui)(hui)提(ti)(ti)(ti)(ti)煉產(chan)(chan)品(pin)(pin)賣點，例(li)如活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)主(zhu)(zhu)題(ti)(ti)(ti)，活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)中(zhong)(zhong)都(dou)(dou)有(you)(you)(you)(you)哪些(xie)(xie)精(jing)彩(cai)紛呈之(zhi)處，參(can)加(jia)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)可(ke)以(yi)(yi)(yi)(yi)讓目(mu)(mu)(mu)標(biao)(biao)消費(fei)群(qun)(qun)體(ti)(ti)(ti)(ti)(ti)獲得(de)哪些(xie)(xie)，尤其是(shi)(shi)(shi)(shi)(shi)(shi)(shi)把(ba)握(wo)住總體(ti)(ti)(ti)(ti)(ti)目(mu)(mu)(mu)標(biao)(biao)受眾群(qun)(qun)體(ti)(ti)(ti)(ti)(ti)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)個(ge)(ge)(ge)(ge)人(ren)行為(wei)心(xin)理(li)狀態。提(ti)(ti)(ti)(ti)煉出(chu)(chu)產(chan)(chan)品(pin)(pin)賣點實(shi)(shi)(shi)際(ji)上是(shi)(shi)(shi)(shi)(shi)(shi)(shi)營銷推(tui)廣(guang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)初期(qi)(qi)(qi)(qi)提(ti)(ti)(ti)(ti)前(qian)(qian)準(zhun)備(bei)。三、活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)精(jing)準(zhun)定(ding)(ding)(ding)位一(yi)(yi)(yi)(yi)(yi)項(xiang)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)設計構(gou)思(si)(si)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)融(rong)合(he)(he)(he)網(wang)絡(luo)資源(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)和(he)(he)目(mu)(mu)(mu)地，將活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)提(ti)(ti)(ti)(ti)高到(dao)一(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)高度(du)，并且(qie)為(wei)其挑選(xuan)一(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)服(fu)(fu)務平(ping)臺(tai)或媒介(jie)，不(bu)(bu)(bu)(bu)(bu)一(yi)(yi)(yi)(yi)(yi)樣的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)服(fu)(fu)務平(ping)臺(tai)產(chan)(chan)生(sheng)(sheng)(sheng)(sheng)(sheng)完完全(quan)全(quan)不(bu)(bu)(bu)(bu)(bu)一(yi)(yi)(yi)(yi)(yi)樣的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)實(shi)(shi)(shi)際(ji)效果(guo)(guo)。隨后(hou)，考(kao)慮(lv)到(dao)怎(zen)樣用一(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)主(zhu)(zhu)題(ti)(ti)(ti)來(lai)(lai)(lai)反(fan)映這(zhe)一(yi)(yi)(yi)(yi)(yi)高度(du)，怎(zen)樣根(gen)據(ju)實(shi)(shi)(shi)際(ji)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)步(bu)驟來(lai)(lai)(lai)展(zhan)(zhan)現(xian)主(zhu)(zhu)題(ti)(ti)(ti)，展(zhan)(zhan)示藝術創意(yi)來(lai)(lai)(lai)實(shi)(shi)(shi)現(xian)目(mu)(mu)(mu)地。怎(zen)樣使(shi)用原(yuan)(yuan)(yuan)(yuan)有(you)(you)(you)(you)網(wang)絡(luo)資源(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)或潛在(zai)(zai)(zai)(zai)性網(wang)絡(luo)資源(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)來(lai)(lai)(lai)支(zhi)撐(cheng)點或提(ti)(ti)(ti)(ti)高這(zhe)一(yi)(yi)(yi)(yi)(yi)高度(du)，根(gen)據(ju)一(yi)(yi)(yi)(yi)(yi)系(xi)列架構(gou)，最(zui)(zui)(zui)后(hou)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)目(mu)(mu)(mu)地會(hui)(hui)(hui)進(jin)(jin)一(yi)(yi)(yi)(yi)(yi)步(bu)優化到(dao)啥(sha)子水平(ping)，這(zhe)就(jiu)(jiu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)定(ding)(ding)(ding)義。主(zhu)(zhu)題(ti)(ti)(ti)出(chu)(chu)去(qu)，隨后(hou)緊(jin)(jin)緊(jin)(jin)圍(wei)繞(rao)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)主(zhu)(zhu)題(ti)(ti)(ti)找尋(xun)版(ban)面，如同拼圖(tu)圖(tu)片(pian)，架構(gou)出(chu)(chu)去(qu)，如今便是(shi)(shi)(shi)(shi)(shi)(shi)(shi)拼接詳細，可(ke)以(yi)(yi)(yi)(yi)檢索(suo)盡(jin)量(liang)(liang)多(duo)(duo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)與(yu)主(zhu)(zhu)題(ti)(ti)(ti)有(you)(you)(you)(you)關(guan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)原(yuan)(yuan)(yuan)(yuan)素。雖然(ran)(ran)并不(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)每(mei)一(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)都(dou)(dou)能(neng)(neng)(neng)(neng)運用，可(ke)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)可(ke)以(yi)(yi)(yi)(yi)挑選(xuan)，分配(pei)有(you)(you)(you)(you)效的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)。在(zai)(zai)(zai)(zai)這(zhe)兒(er)，活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)主(zhu)(zhu)題(ti)(ti)(ti)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)圍(wei)繞(rao)生(sheng)(sheng)(sheng)(sheng)(sheng)命，一(yi)(yi)(yi)(yi)(yi)切原(yuan)(yuan)(yuan)(yuan)素都(dou)(dou)需要(yao)緊(jin)(jin)緊(jin)(jin)圍(wei)繞(rao)生(sheng)(sheng)(sheng)(sheng)(sheng)命開(kai)(kai)(kai)展(zhan)(zhan)選(xuan)擇(ze)和(he)(he)分配(pei)。明確前(qian)(qian)三個(ge)(ge)(ge)(ge)層面后(hou)，便是(shi)(shi)(shi)(shi)(shi)(shi)(shi)進(jin)(jin)行詳細的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)方(fang)(fang)(fang)(fang)案策(ce)劃(hua)(hua)。一(yi)(yi)(yi)(yi)(yi)項(xiang)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)并不(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)項(xiang)解(jie)(jie)決方(fang)(fang)(fang)(fang)法(fa)(fa)就(jiu)(jiu)能(neng)(neng)(neng)(neng)化解(jie)(jie)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，為(wei)了(le)(le)確保(bao)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)實(shi)(shi)(shi)際(ji)效果(guo)(guo)，還(huan)必(bi)(bi)須對(dui)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)計劃(hua)(hua)方(fang)(fang)(fang)(fang)案開(kai)(kai)(kai)展(zhan)(zhan)細分化，如宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)計劃(hua)(hua)方(fang)(fang)(fang)(fang)案、策(ce)劃(hua)(hua)方(fang)(fang)(fang)(fang)案、媒體(ti)(ti)(ti)(ti)(ti)公關(guan)計劃(hua)(hua)方(fang)(fang)(fang)(fang)案風(feng)險(xian)性出(chu)(chu)現(xian)意(yi)外(wai)體(ti)(ti)(ti)(ti)(ti)制(zhi)(zhi)(zhi)等(deng)。四、活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)計劃(hua)(hua)應(ying)包含早(zao)期(qi)(qi)(qi)(qi)宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)、活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)和(he)(he)后(hou)面宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)。早(zao)期(qi)(qi)(qi)(qi)宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)時長在(zai)(zai)(zai)(zai)于活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)。一(yi)(yi)(yi)(yi)(yi)般從活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)逐漸前(qian)(qian)大(da)(da)(da)(da)(da)半個(ge)(ge)(ge)(ge)月逐漸宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)，還(huan)可(ke)以(yi)(yi)(yi)(yi)在(zai)(zai)(zai)(zai)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)逐漸前(qian)(qian)加(jia)熱活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)。依據(ju)我(wo)(wo)們(men)(men)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)專注力(li)，通(tong)(tong)(tong)常(chang)(chang)會(hui)(hui)(hui)歷(li)經下列環(huan)節:根(gen)據(ju)加(jia)熱做(zuo)到(dao)小(xiao)高潮，隨后(hou)在(zai)(zai)(zai)(zai)廣(guang)告(gao)宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)影(ying)(ying)響(xiang)(xiang)下維持穩定(ding)(ding)(ding)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)認(ren)知度(du)，活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)逐漸當(dang)日(ri)認(ren)知度(du)最(zui)(zui)(zui)大(da)(da)(da)(da)(da)。因(yin)而，科(ke)學安(an)排宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)日(ri)期(qi)(qi)(qi)(qi)對(dui)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)作(zuo)用有(you)(you)(you)(you)較(jiao)大(da)(da)(da)(da)(da)危(wei)害。在(zai)(zai)(zai)(zai)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)中(zhong)(zhong)，宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)將平(ping)面圖(tu)、音(yin)頻、圖(tu)象等(deng)多(duo)(duo)種(zhong)(zhong)多(duo)(duo)樣媒體(ti)(ti)(ti)(ti)(ti)廣(guang)告(gao)有(you)(you)(you)(you)機(ji)結(jie)合(he)(he)(he)，使(shi)目(mu)(mu)(mu)標(biao)(biao)消費(fei)群(qun)(qun)體(ti)(ti)(ti)(ti)(ti)產(chan)(chan)生(sheng)(sheng)(sheng)(sheng)(sheng)明顯印像。中(zhong)(zhong)后(hou)期(qi)(qi)(qi)(qi)宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)就(jiu)(jiu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)指(zhi)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)完畢后(hou)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)。通(tong)(tong)(tong)常(chang)(chang)會(hui)(hui)(hui)在(zai)(zai)(zai)(zai)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)結(jie)束后(hou)保(bao)持一(yi)(yi)(yi)(yi)(yi)段(duan)時間的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)，開(kai)(kai)(kai)展(zhan)(zhan)不(bu)(bu)(bu)(bu)(bu)斷的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)。這(zhe)一(yi)(yi)(yi)(yi)(yi)環(huan)節主(zhu)(zhu)要(yao)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)為(wei)了(le)(le)更好地創建品(pin)(pin)牌忠誠(cheng)度(du)。例(li)如一(yi)(yi)(yi)(yi)(yi)些(xie)(xie)營銷活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)完畢后(hou)，會(hui)(hui)(hui)分配(pei)瀏覽顧客的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)，一(yi)(yi)(yi)(yi)(yi)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)提(ti)(ti)(ti)(ti)升滿(man)意(yi)度(du)，二是(shi)(shi)(shi)(shi)(shi)(shi)(shi)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)目(mu)(mu)(mu)標(biao)(biao)消費(fei)群(qun)(qun)體(ti)(ti)(ti)(ti)(ti)對(dui)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)和(he)(he)商(shang)品(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)意(yi)見(jian)反(fan)饋。五、實(shi)(shi)(shi)施意(yi)見(jian)包含活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)前(qian)(qian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)提(ti)(ti)(ti)(ti)前(qian)(qian)準(zhun)備(bei)、活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)中(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)當(dang)場(chang)調節和(he)(he)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)后(hou)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)分配(pei)。通(tong)(tong)(tong)常(chang)(chang)，假如活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)經營規(gui)模并不(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)非常(chang)(chang)大(da)(da)(da)(da)(da)，媒體(ti)(ti)(ti)(ti)(ti)公關(guan)計劃(hua)(hua)和(he)(he)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)中(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)執(zhi)行計劃(hua)(hua)將列入該計劃(hua)(hua)。在(zai)(zai)(zai)(zai)制(zhi)(zhi)(zhi)訂活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)執(zhi)行計劃(hua)(hua)時，除開(kai)(kai)(kai)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)步(bu)驟外(wai)，還(huan)應(ying)考(kao)慮(lv)到(dao)當(dang)場(chang)人(ren)流(liu)量(liang)(liang)方(fang)(fang)(fang)(fang)位。例(li)如一(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)展(zhan)(zhan)覽會(hui)(hui)(hui)，在(zai)(zai)(zai)(zai)制(zhi)(zhi)(zhi)作(zuo)過程(cheng)(cheng)中(zhong)(zhong)，要(yao)設計方(fang)(fang)(fang)(fang)案一(yi)(yi)(yi)(yi)(yi)套科(ke)學合(he)(he)(he)理(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)人(ren)流(liu)量(liang)(liang)線路(lu)，確保(bao)依照(zhao)線路(lu)盡(jin)量(liang)(liang)多(duo)(duo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)參(can)觀(guan)考(kao)察展(zhan)(zhan)臺(tai)，與(yu)此(ci)同時確保(bao)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)人(ren)流(liu)量(liang)(liang)遍布有(you)(you)(you)(you)效，不(bu)(bu)(bu)(bu)(bu)容易產(chan)(chan)生(sheng)(sheng)(sheng)(sheng)(sheng)一(yi)(yi)(yi)(yi)(yi)些(xie)(xie)展(zhan)(zhan)臺(tai)擁(yong)堵，一(yi)(yi)(yi)(yi)(yi)些(xie)(xie)展(zhan)(zhan)臺(tai)人(ren)流(liu)量(liang)(liang)稀缺(que)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)問題(ti)(ti)(ti)。在(zai)(zai)(zai)(zai)實(shi)(shi)(shi)施意(yi)見(jian)中(zhong)(zhong)，最(zui)(zui)(zui)重(zhong)要(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)工(gong)作(zuo)組的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)職責和(he)(he)人(ren)員的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)分派。每(mei)一(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)工(gong)程(cheng)(cheng)都(dou)(dou)需要(yao)提(ti)(ti)(ti)(ti)前(qian)(qian)準(zhun)備(bei)一(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)準(zhun)備(bei)工(gong)作(zuo)組，分配(pei)一(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)責任(ren)人(ren)，開(kai)(kai)(kai)展(zhan)(zhan)詳盡(jin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)職責分工(gong)，這(zhe)在(zai)(zai)(zai)(zai)實(shi)(shi)(shi)施意(yi)見(jian)中(zhong)(zhong)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)務必(bi)(bi)反(fan)映的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。在(zai)(zai)(zai)(zai)制(zhi)(zhi)(zhi)訂執(zhi)行計劃(hua)(hua)時，務必(bi)(bi)在(zai)(zai)(zai)(zai)制(zhi)(zhi)(zhi)片(pian)人(ren)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)腦子中(zhong)(zhong)仿真模擬全(quan)部(bu)(bu)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)幾回，考(kao)慮(lv)到(dao)全(quan)部(bu)(bu)關(guan)鍵點，井然(ran)(ran)有(you)(you)(you)(you)序(xu)分配(pei)各時期(qi)(qi)(qi)(qi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)時長，保(bao)證井然(ran)(ran)有(you)(you)(you)(you)序(xu)。事實(shi)(shi)(shi)上，實(shi)(shi)(shi)施意(yi)見(jian)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)2個(ge)(ge)(ge)(ge)層面的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)工(gong)作(zuo)中(zhong)(zhong):原(yuan)(yuan)(yuan)(yuan)材料工(gong)作(zuo)中(zhong)(zhong)和(he)(he)人(ren)力(li)資源(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)工(gong)作(zuo)。把(ba)人(ren)和(he)(he)物(wu)有(you)(you)(you)(you)機(ji)結(jie)合(he)(he)(he)下去(qu)，實(shi)(shi)(shi)施意(yi)見(jian)可(ke)以(yi)(yi)(yi)(yi)說順利的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。六、冠(guan)名贊(zan)(zan)助(zhu)(zhu)計劃(hua)(hua)這(zhe)一(yi)(yi)(yi)(yi)(yi)計劃(hua)(hua)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)對(dui)于一(yi)(yi)(yi)(yi)(yi)些(xie)(xie)必(bi)(bi)須找尋(xun)冠(guan)名贊(zan)(zan)助(zhu)(zhu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)。通(tong)(tong)(tong)常(chang)(chang)廣(guang)告(gao)商(shang)特別關(guan)注活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong):他必(bi)(bi)須冠(guan)名贊(zan)(zan)助(zhu)(zhu)要(yao)多(duo)(duo)少(shao)(shao)錢；他能(neng)(neng)(neng)(neng)取得(de)哪些(xie)(xie)收益(yi)(yi)(yi)？因(yin)而，在(zai)(zai)(zai)(zai)制(zhi)(zhi)(zhi)訂冠(guan)名贊(zan)(zan)助(zhu)(zhu)計劃(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)歷(li)程(cheng)(cheng)中(zhong)(zhong)，可(ke)以(yi)(yi)(yi)(yi)緊(jin)(jin)緊(jin)(jin)圍(wei)繞(rao)這(zhe)兩個(ge)(ge)(ge)(ge)方(fang)(fang)(fang)(fang)面開(kai)(kai)(kai)展(zhan)(zhan)。例(li)如，在(zai)(zai)(zai)(zai)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)文章標(biao)(biao)題(ti)(ti)(ti)權(quan)、活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)全(quan)過程(cheng)(cheng)中(zhong)(zhong)，為(wei)廣(guang)告(gao)商(shang)給(gei)(gei)予是(shi)(shi)(shi)(shi)(shi)(shi)(shi)多(duo)(duo)少(shao)(shao)廣(guang)告(gao)宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(硬(ying)性廣(guang)告(gao)和(he)(he)推(tui)廣(guang)軟文)、給(gei)(gei)廣(guang)告(gao)商(shang)所有(you)(you)(you)(you)權(quan)等(deng)，給(gei)(gei)與(yu)他的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)利益(yi)(yi)(yi)越(yue)(yue)大(da)(da)(da)(da)(da)，得(de)到(dao)冠(guan)名贊(zan)(zan)助(zhu)(zhu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)額度(du)就(jiu)(jiu)越(yue)(yue)大(da)(da)(da)(da)(da)。在(zai)(zai)(zai)(zai)這(zhe)個(ge)(ge)(ge)(ge)環(huan)節中(zhong)(zhong)，或是(shi)(shi)(shi)(shi)(shi)(shi)(shi)要(yao)考(kao)量(liang)(liang)給(gei)(gei)出(chu)(chu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)利益(yi)(yi)(yi)能(neng)(neng)(neng)(neng)不(bu)(bu)(bu)(bu)(bu)能(neng)(neng)(neng)(neng)完成(cheng)。七(qi)、出(chu)(chu)現(xian)意(yi)外(wai)風(feng)險(xian)管控舉行活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)歷(li)程(cheng)(cheng)中(zhong)(zhong)，會(hui)(hui)(hui)產(chan)(chan)生(sheng)(sheng)(sheng)(sheng)(sheng)許(xu)多(duo)(duo)狀況，這(zhe)種(zhong)(zhong)出(chu)(chu)現(xian)意(yi)外(wai)或大(da)(da)(da)(da)(da)或小(xiao)，也(ye)挺大(da)(da)(da)(da)(da)或小(xiao)，有(you)(you)(you)(you)時候一(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)小(xiao)安(an)全(quan)事故(gu)很有(you)(you)(you)(you)可(ke)能(neng)(neng)(neng)(neng)會(hui)(hui)(hui)給(gei)(gei)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)產(chan)(chan)生(sheng)(sheng)(sheng)(sheng)(sheng)破壞性的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)打(da)壓。因(yin)而，在(zai)(zai)(zai)(zai)制(zhi)(zhi)(zhi)訂活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)風(feng)險(xian)性出(chu)(chu)現(xian)意(yi)外(wai)操(cao)縱計劃(hua)(hua)時，越(yue)(yue)考(kao)慮(lv)到(dao)，活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)風(feng)險(xian)性越(yue)(yue)小(xiao)，取得(de)成(cheng)功的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)概(gai)率越(yue)(yue)大(da)(da)(da)(da)(da)。在(zai)(zai)(zai)(zai)有(you)(you)(you)(you)可(ke)能(neng)(neng)(neng)(neng)產(chan)(chan)生(sheng)(sheng)(sheng)(sheng)(sheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)意(yi)外(wai)中(zhong)(zhong)，通(tong)(tong)(tong)常(chang)(chang)包含天氣變化，這(zhe)將對(dui)室外(wai)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)造成(cheng)危(wei)害，因(yin)而一(yi)(yi)(yi)(yi)(yi)定(ding)(ding)(ding)要(yao)有(you)(you)(you)(you)提(ti)(ti)(ti)(ti)早(zao)避免的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)體(ti)(ti)(ti)(ti)(ti)制(zhi)(zhi)(zhi)。假如當(dang)場(chang)負(fu)傷，應(ying)當(dang)如何處理(li)？在(zai)(zai)(zai)(zai)戶外(wai)大(da)(da)(da)(da)(da)中(zhong)(zhong)型活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)中(zhong)(zhong)，最(zui)(zui)(zui)避諱的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)當(dang)場(chang)錯亂(luan)。一(yi)(yi)(yi)(yi)(yi)旦混亂(luan)不(bu)(bu)(bu)(bu)(bu)但危(wei)害全(quan)部(bu)(bu)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)實(shi)(shi)(shi)際(ji)效果(guo)(guo)，并且(qie)假如工(gong)作(zuo)人(ren)員負(fu)傷，會(hui)(hui)(hui)給(gei)(gei)企(qi)業(ye)和(he)(he)策(ce)劃(hua)(hua)者產(chan)(chan)生(sheng)(sheng)(sheng)(sheng)(sheng)明顯的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)不(bu)(bu)(bu)(bu)(bu)良影(ying)(ying)響(xiang)(xiang)。因(yin)而，怎(zen)樣加(jia)強當(dang)場(chang)操(cao)縱，防止這(zhe)樣的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)事情(qing)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)生(sheng)(sheng)(sheng)(sheng)(sheng)，在(zai)(zai)(zai)(zai)風(feng)險(xian)性安(an)全(quan)事故(gu)操(cao)縱計劃(hua)(hua)方(fang)(fang)(fang)(fang)案中(zhong)(zhong)應(ying)考(kao)慮(lv)到(dao)，極(ji)有(you)(you)(you)(you)可(ke)能(neng)(neng)(neng)(neng)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)小(xiao)安(an)全(quan)事故(gu)導致了(le)(le)觀(guan)眾們(men)(men)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)焦慮(lv)，極(ji)有(you)(you)(you)(you)可(ke)能(neng)(neng)(neng)(neng)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)施工(gong)現(xian)場(chang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)錯亂(luan)。

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