Anxiety and Sadness，and Displaced Coping［J］.Journal of Consumer Research，2006，32（4）：596-601.

　　 [84]Siemer M，Reisenzein R.Effects of mood on evaluative judgements：Influence of reduced processing capacity and mood salience［J］.Cognition&Emotion，1998，12（6）：783-805.

　　 [85]Pham M T.Representativeness，Relevance，and the Use of Feelings in Decision Making［J］.Journal of Consumer Research，1998，25（2）：144-159.

　　 [86]Adaval R.Sometimes it just feels right：The differential weighting of affect-consistent and affect inconsistent product information［J］.Journal of Consumer Research，2001，28（1）：1-17.

　　 [87]Yeung C,Wyer R.Affect，Appraisal，and Consumer Judgment［J］.Journal of Consumer Research，2004，31（2）：412-424.

　　 [88]Luce M F.Choosing to avoid：Coping with negatively emotion-laden consumer decisions［J］.Journal of Consumer Research，1998，24（4）：409-433.

　　 [89]Higgins E T.Making a good decision：Value from fit［J］.Am Psychol，2000，55（11）：1217-1230.

　　 [90]Avnet T，Higgins E T.Locomotion，assessment，and regulatory fit：Value transfer from“how”to“what”［J］.Journal of Experimental Social Psychology，2003，39（5）：525-530.

　　 [91]Avnet T，Higgins E T.How Regulatory Fit Affects Value in Consumer Choices and Opinions［J］.Journal of Marketing Research，2006，43（1）：1-10.

　　 [92]Higgins E T，Idson L C，F(xiàn)reitas A L，et al.Transfer of value from fit［J］.Journal of Personality&Social Psychology，2003，84（6）：1140-1153.

　　 [93]方迎豐.儀式感營(yíng)銷［J］.銷售與市場(chǎng)（管理版），2011（6）：67-69.

　　 [94]Ron Friedman.Does Christmas music make us buy less，https://www.forbes.com/sites/onmarketing/2013/12/19/does-christmas-music-make-us-buy-less/#6134751ac166，2013.

　　 [95]Spangenberg E R，Grohmann B，Sprott D E.It’s beginning to smell（and sound）a lot like Christmas：the interactive effects of ambient scent and music in a retail setting［J］.Journal of Business Research，2005，58（11）：1583-1589.

　　 [96]Williams P，Aaker J L.Can Mixed Emotions Peacefully Coexist［J］.Journal of Consumer Research，2002，28（4）：636-649.

　　 第5章

　　 [1]Pieters R，Wedel M.Goal control of attention to advertising：The Yarbus implication［J］.Journal of Consumer Research，2007，34（2）：224-233.

　　 [2]Finn A.Print Ad Recognition Readership Scores：An Information Processing Perspective［J］.Journal of Marketing Research，1988，25（2）：168-177.

　　 [3]Pieters R，Wedel M.Attention Capture and Transfer in Advertising：Brand，Pictorial，and Text-Size Effects［J］.Journal of Marketing，2004，68（2）：36-50.

　　 [4]Mackenzie，Scott B.The Role of Attention in Mediating the Effect of Advertising on Attribute Importance［J］.Journal of Consumer Research，1986，13（2）：174.

　　 [5]Walter Nicholls，The U.S.Is Turned On to Wine［OL］.The Washington Post，2008，www.washingtonpost.com.

　　 [6]Peracchio L A，Meyerslevy J.How Ambiguous Cropped Objects in Ad Photos Can Affect Product Evaluations［J］.Journal of Consumer Research，1994，21（1）：190-204.

　　 [7]Laugesk L.Understanding Consumer Evaluations of Mixed Affective Experiences［J］.Journal of Consumer Research，2005，32（1）：23-28.

　　 [8]Atkinson R C，Shiffrin R M.Human Memory：A Proposed System and Its Control Processes.Spence K W，Spence J T.The Psychology of Learning and Motivation：Advances in Research and Theory［M］.2nd.New York：Academic Press，1968.

　　 [9]Sperling，George.The information available in brief visual presentations［J］.Psychological Monographs：General and Applied，1960，74（11）：1-29.Neisser U.Cognitive psychology［J］.Science，1974，183（4123）：402-403.

　　 [10]Haber R N.The Impending Demise of the Icon：A Critique of the Concept of Iconic Storage in Visual Information Processing［J］.The Behavioral and Brain Sciences，1983.

　　 [11]William James（1890）as described in Henry C.Ellis and Reed R.Hunt，F(xiàn)undamentals of Human Memory and Cognition［M］.Iowa：William C.Brown，1989.

　　 [12]Macinnis D J，Price L L.The Role of Imagery in Information Processing：Review and Extensions［J］.Journal of Consumer Research，1987，13（4）：473-491.

　　 [13]Holbrook M B，Hirschman E C.The Experiential Aspects of Consumption：Consumer Fantasies，F(xiàn)eelings，and Fun［J］.Journal of Consumer Research，1982，9（2）：132-140.

　　 [14]Martin S.Lindauer，Imagery and the Arts.Aness Sheikh，Imagery：Current Theory，Research，and Application［M］.New York：Wiley，1983：468-506.

　　 [15]Escalas J E.Imagine yourself in the product：Mental simulation，narrative transportation，and persuasion［J］.Journal of Advertising，2004，33（2）：37-48.

　　 [16]Amy Martinez.Online Seattle Jeweler Sparkles，Traditional Jewelers Bristle［J］.Seattle Times，2007，www.seattletimes.com.

　　 [17]Tulving E，Donaldson W.Organization and Memory［M］.New York：Academic Press，1972：381-403.

　　 [18]Baumgartner H，Bettman S J R.Autobiographical Memories，Affect，and Consumer Information Processing［J］.Journal of Consumer Psychology，1992，1（1）：53-82.

　　 [19]Braun-Latour K A，Latour M S，Zinkhan G M.Using Childhood Memories to Gain Insight into Brand Meaning［J］.Journal of Marketing，2007，71（2）：45-60.

　　 [20]Coulter K S，Coulter R A.Size Does Matter：The Effects of Magnitude Representation Congruency on Price Perceptions and Purchase Likelihood［J］.Journal of Consumer Psychology，2005，15（1）：64-76.

　　 [21]Vanhuele M，Laurent G，X.Drèze.Consumers’Immediate Memory for Prices［J］.Journal of Consumer Research，2006，33（2）：163-172.

　　 [22]Kathryn A.Braun.Postexperience Advertising Effects on Consumer Memory［J］.Journal of Consumer Research，1999.

　　 [23]Atkinson R C，Shiffrin R M.Human Memory：A Proposed System and Its Control Processes［J］.Psychology of Learning&Motivation，1968，2：89-195.Spence K W，Spence J T.The Psychology of Learning and Motivation：Advances in Theory and Research［M］.New York：Academic Press，1968.

　　 [24]George A.Miller.The Magical Number Seven，Plus or Minus Two：Some Limits on Our Capacity for Processing Information［J］.Psychological Review，1956.

　　 [25]Craik F I M，Lockhart R S.Levels of processing：A framework for memory research［J］.Journal of Verbal Learning&Verbal Behavior，1972，11（6）：671-684.

　　 [26]Percy

　　以上就是小編為大家介紹的Meyerslevy J.How Ambiguous Cropped Objects in Ad Photos Can的全部?jī)?nèi)容，如果大家還對(duì)相關(guān)的內(nèi)容感興趣，請(qǐng)持續(xù)關(guān)注上海危機(jī)公關(guān)公司

　　本文標(biāo)題：Meyerslevy J.How Ambiguous Cropped Objects in Ad Photos Can　　地址：/yuqingchuli/2021/1111/635.html