ikelihood[J].Journal of Consumer Psychology,2005,15(1):64-76.
[5]Mazumdar T,Raj S P,Sinha I.Reference Price Research:Review and Propositions[J].Journal of Marketing,2005,69(4):84-102.
[6]Thomas M,Simon D H,Kadiyali V.Do Consumers Perceive Precise Prices to be Lower Than Round Prices?Evidence from Laboratory and Market Data[J].Advances in Consumer Research,2009,36:184-187.
[7]Nunes J C,Boatwright P.Incidental Prices and Their Effect on Willingness to Pay[J].Journal of Marketing Research,2004,41(4):457-466.
[8]Ariely D,Loewenstein G,Prelec D.“Coherent arbitrariness”:Stable demand curves without stable preferences[J].The Quarterly Journal of Economics,2003,118(1):73-106.
[9]Adaval R,Monroe K B.Automatic construction and use of contextual information for product and price evaluations[J].Journal of Consumer Research,2002,28(4):572-588.
[10]Suk K,Lee J,Lichtenstein D R.The Influence of Price Presentation Order on Consumer Choice[J].Journal of Marketing Research,2012,49(49):708-717.
[11]Baker W L,Marn M V,Zawada C C.The price advantage[M].John Wiley&Sons,2010.
[12]Coulter K S,Norberg P A.The effects of physical distance between regular and sale prices on numerical difference perceptions[J].Journal of Consumer Psychology,2009,19(2):144-157.
[13]Ariely D.Predictably Irrational:The Hidden Forces That Shape Our Decisions[J].Journal of Consumer Marketing,2008,32(1):526-528.
[14]Kim J,Novemsky N,Dhar R.Adding Small Differences Can Increase Similarity and Choice[J].Psychological Science,2013,24(2):225-229.
[15]Bonezzi A,Chernev A,Brough A.When two is better than one:Polarization and compromise in unrestricted choice[J].AdvancesinConsumer Research,2012,40:266-270.
[16]Yang S S,Kimes S E,Sessarego M M.Menu price presentation influences on consumer purchase behavior in restaurants[J].International Journal of Hospitality Management,2009,28(1):157-160.
[17]Shah A M,Eisenkraft N,Bettman J R,et al.“Paper or Plastic?”:How We Pay Influences Post-Transaction Connection[J].Journal of Consumer Research,2016,42(5):688-708.
[18]Mogilner C,Aaker J.“The Time vs.Money Effect”:Shifting Product Attitudes and Decisions through Personal Connection[J].Journal of Consumer Research,2009,36(2):277-291.
[19]Prelec D,Lowenstein G,Zellermeyer O.Closet tightwads:Compulsive reluctance to spend and the pain of paying[J].Advances in Consumer Research,1998,25:23-24.
[20]Kahneman D,F(xiàn)redrickson B L,Schreiber C A,et al.When More Pain is Preferred to Less:Adding a Better End[J].Psychological Science,1993,4(6):401-405.
[21]Soster R L,Gershoff A D,Bearden W O.The Bottom Dollar Effect:The Influence of Spending to Zero on Pain of Payment and Satisfaction[J].Journal of Consumer Research,2014,41(3):656-677.
[22]Oppenheimer D M.The secret life of fluency[J].Trends in Cognitive Sciences,2008,12(6):237-241.
[23]Alter A L,Oppenheimer D M.Predicting short-term stock fluctuations by using processing fluency[J].Proceedings of the National Academy of Sciences of the United States of America,2006,103(24):9 369-9 372.
[24]Novemsky N,Dhar R,Schwarz N,et al.Preference fluency in choice[J].Journal of Marketing Research,2007,44(3):347-356.
[25]Dehaene S,Bossini S,Giraux P.The mental representation of parity and number magnitude[J].Journal of Experimental Psychology:General,1993,122(3):371-396.
[26]Cai F,Shen H,Hui M K.The Effect of Location on Price Estimation:Understanding Number-Location and Number-Order Associations[J].Journal of Marketing Research,2012,49(5):718-724.
[27]Meier B P,Robinson M D.Why the Sunny Side Is Up:Associations Between Affect and Vertical Position[J].Psychological Science,2010,15(4):243-247.
[28]Biswas A.Consumer Evaluations of Sale Prices:Role of the Subtraction Principle[J].Journal of Marketing A Quarterly Publication of the American Marketing Association,2013,77(4):49-66.
[29]Wadhwa M,Zhang K.This Number Just Feels Right:The Impact of Roundedness of Price Numbers on Product Evaluations[J].Journal of Consumer Research,2015,41(5):1172-1185.
[30]Thomas M,Morwitz V G.The Ease-of-Computation Effect:The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences[J].Journal of Marketing Research,2009,46(1):81-91.
[31]King D,Janiszewski C.The sources and consequences of the fluent processing of numbers[J].Journal of Marketing Research,2011,48(2):327-341.
[32]Coulter K S,Grewal D.Name-letters and birthday-numbers:Implicit egotism effects in pricing[J].Journal of Marketing,2014,78(3):102-120.
[33]Pelham B W,Jones C J T.Implicit Egotism[J].Current Directions in Psychological Science,2005,14(2):106-110.
[34]Karmarkar U R,Shiv B,Knutson B.Cost conscious?The neural and behavioral impact of price primacy on decision making[J].Journal of Marketing Research,2015,52(4):467-481.
[35]Bagchi R,Davis D F.$29 for 70 Items or 70 Items for$29?How Presentation Order Affects Package Perceptions[J].Journal of Consumer Research,2012,39(1):62-73.
[36]Kahneman D H,Knetsch J L,Thaler R H.Fairness As a Constraint on Profit Seeking:Entitlements In The Market[J].American Economic Review,1986,76(4):728-741.
[37]Campbell M C.Perceptions of price unfairness:antecedents and consequences[J].Journal of Marketing Research,1999,36(2):187-199.
[38]Bolton L E,Warlop L,Alba J W.Consumer Perceptions of Price(Un)Fairness[J].Journal of Consumer Research,2003,29(4):474-491.
[39]Bolton L E,Keh H T,Alba J W.How do price fairness perceptions differ across culture[J].Journal of Marketing Research,2010,47(3):564-576.
[40]Jin L,He Y,Zhang Y.How Power States Influence Consumers’Perceptions of Price Unfairness[J].Journal of Consumer Research,2013,40(5):818-833.
[41]Weiner B.Human motivation:Metaphors,theories,and research.1992.
[42]Vaidyanathan R,Aggarwal P.Who Is The Fairest of Them All?An At
以上就是小編為大家介紹的[12]Coulter K S的全部內(nèi)容,如果大家還對相關(guān)的內(nèi)容感興趣,請持續(xù)關(guān)注上海危機(jī)公關(guān)公司
本文標(biāo)題:[12]Coulter K S 地址:/yuqingchuli/2021/1103/474.html