從(cong)“火鍋(guo)料發(fa)生塑料束線(xian)帶”事件看公司怎樣危機公關

　　近日(ri)(ri)(ri)，四(si)(si)川巴(ba)(ba)中(zhong)，顧(gu)(gu)客蔣女(nv)(nv)(nv)士(shi)曝出(chu)(chu)(chu)(chu)小(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)火(huo)(huo)(huo)(huo)鍋(guo)(guo)(guo)料有(you)塑料帶(dai)，并遭(zao)自(zi)(zi)(zi)稱(cheng)為(wei)(wei)知(zhi)(zhi)名品(pin)(pin)(pin)牌方(fang)(fang)(fang)人(ren)員威(wei)(wei)(wei)(wei)脅(xie)(xie)(xie)引(yin)起關(guan)(guan)(guan)心(xin)(xin)(xin)，有(you)關(guan)(guan)(guan)事(shi)(shi)(shi)(shi)(shi)(shi)(shi)件不(bu)(bu)斷(duan)登(deng)頂熱搜榜。18日(ri)(ri)(ri)，上(shang)下游(you)(you)電(dian)視(shi)記(ji)(ji)(ji)者(zhe)(zhe)(zhe)聯(lian)(lian)絡上(shang)剛(gang)回重慶(qing)(qing)的(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)創(chuang)(chuang)辦人(ren)何(he)(he)永(yong)智(zhi)(zhi)(zhi)，整理(li)(li)(li)(li)主(zhu)(zhu)(zhu)脈，剖析(xi)事(shi)(shi)(shi)(shi)(shi)(shi)(shi)件前(qian)因后(hou)果。先(xian)(xian)(xian)(xian)行(xing)賠(pei)付(fu)(fu)2400元 達成一(yi)(yi)(yi)(yi)致調解(jie)事(shi)(shi)(shi)(shi)(shi)(shi)(shi)件到底是(shi)(shi)(shi)(shi)(shi)如何(he)(he)出(chu)(chu)(chu)(chu)現(xian)的(de)(de)(de)(de)(de)(de)(de)(de)？上(shang)下游(you)(you)電(dian)視(shi)記(ji)(ji)(ji)者(zhe)(zhe)(zhe)調研(yan)后(hou)整理(li)(li)(li)(li)出(chu)(chu)(chu)(chu)事(shi)(shi)(shi)(shi)(shi)(shi)(shi)件主(zhu)(zhu)(zhu)脈：15日(ri)(ri)(ri)，四(si)(si)川巴(ba)(ba)中(zhong)，蔣女(nv)(nv)(nv)士(shi)曝出(chu)(chu)(chu)(chu)一(yi)(yi)(yi)(yi)袋小(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)火(huo)(huo)(huo)(huo)鍋(guo)(guo)(guo)料中(zhong)有(you)塑料帶(dai)，合(he)稱(cheng)遭(zao)受(shou)知(zhi)(zhi)名品(pin)(pin)(pin)牌方(fang)(fang)(fang)的(de)(de)(de)(de)(de)(de)(de)(de)生(sheng)(sheng)(sheng)(sheng)命(ming)安(an)(an)(an)全威(wei)(wei)(wei)(wei)脅(xie)(xie)(xie)引(yin)起關(guan)(guan)(guan)心(xin)(xin)(xin)。16日(ri)(ri)(ri)，小(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)集團(tuan)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)創(chuang)(chuang)辦人(ren)何(he)(he)永(yong)智(zhi)(zhi)(zhi)在(zai)其本(ben)人(ren)短視(shi)頻(pin)app是(shi)(shi)(shi)(shi)(shi)公(gong)(gong)(gong)(gong)(gong)布短視(shi)頻(pin)稱(cheng)，已(yi)(yi)(yi)構成調查組(zu)前(qian)去西昌市(shi)(shi)調研(yan)事(shi)(shi)(shi)(shi)(shi)(shi)(shi)兒真(zhen)假(jia)，稱(cheng)威(wei)(wei)(wei)(wei)脅(xie)(xie)(xie)者(zhe)(zhe)(zhe)非(fei)企業(ye)(ye)(ye)(ye)(ye)(ye)員工(gong)(gong)。17日(ri)(ri)(ri)，何(he)(he)永(yong)智(zhi)(zhi)(zhi)再(zai)上(shang)傳(chuan)(chuan)視(shi)頻(pin)稱(cheng)，在(zai)西昌市(shi)(shi)市(shi)(shi)場監督管(guan)理(li)(li)(li)(li)積(ji)(ji)極(ji)聯(lian)(lian)絡彼此(ci)(ci)，出(chu)(chu)(chu)(chu)來(lai)(lai)干(gan)預(yu)調研(yan)。對存(cun)臟東(dong)西商(shang)品(pin)(pin)(pin)和(he)(he)(he)有(you)關(guan)(guan)(guan)同批號(hao)(hao)商(shang)品(pin)(pin)(pin)備檢復(fu)檢，檢驗結論(lun)(lun)(lun)一(yi)(yi)(yi)(yi)周后(hou)能(neng)夠出(chu)(chu)(chu)(chu)。出(chu)(chu)(chu)(chu)自(zi)(zi)(zi)于對消費(fei)者(zhe)(zhe)(zhe)權(quan)利(li)的(de)(de)(de)(de)(de)(de)(de)(de)重視(shi)，企業(ye)(ye)(ye)(ye)(ye)(ye)對顧(gu)(gu)客開展(zhan)先(xian)(xian)(xian)(xian)行(xing)賠(pei)付(fu)(fu)，依照顧(gu)(gu)客購(gou)入一(yi)(yi)(yi)(yi)箱(xiang)貨品(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)貨幣價值240元，給與蔣女(nv)(nv)(nv)士(shi)夫(fu)妻10倍的(de)(de)(de)(de)(de)(de)(de)(de)利(li)益賠(pei)償，即賠(pei)付(fu)(fu)了(le)(le)2400元，進行(xing)協(xie)商(shang)。何(he)(he)永(yong)智(zhi)(zhi)(zhi)告知(zhi)(zhi)上(shang)下游(you)(you)電(dian)視(shi)記(ji)(ji)(ji)者(zhe)(zhe)(zhe)，從(cong)企業(ye)(ye)(ye)(ye)(ye)(ye)自(zi)(zi)(zi)糾(jiu)自(zi)(zi)(zi)查狀(zhuang)(zhuang)況看，并不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)小(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)集團(tuan)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)職工(gong)(gong)向蔣女(nv)(nv)(nv)士(shi)傳(chuan)(chuan)出(chu)(chu)(chu)(chu)威(wei)(wei)(wei)(wei)脅(xie)(xie)(xie)。現(xian)階段(duan)，小(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)和(he)(he)(he)蔣女(nv)(nv)(nv)士(shi)各(ge)自(zi)(zi)(zi)向地(di)(di)方(fang)(fang)(fang)公(gong)(gong)(gong)(gong)(gong)安(an)(an)(an)部門(men)(men)(men)報警。據上(shang)下游(you)(you)記(ji)(ji)(ji)者(zhe)(zhe)(zhe)掌握，四(si)(si)川省(sheng)巴(ba)(ba)中(zhong)市(shi)(shi)公(gong)(gong)(gong)(gong)(gong)安(an)(an)(an)局(ju)恩陽區大(da)(da)隊登(deng)科公(gong)(gong)(gong)(gong)(gong)安(an)(an)(an)局(ju)已(yi)(yi)(yi)出(chu)(chu)(chu)(chu)示(shi)受(shou)案回執，現(xian)階段(duan)已(yi)(yi)(yi)經(jing)步(bu)驟中(zhong)。小(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)食(shi)品(pin)(pin)(pin)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)本(ben)次(ci)(ci)事(shi)(shi)(shi)(shi)(shi)(shi)(shi)件實(shi)(shi)際責(ze)(ze)任人(ren)表(biao)(biao)(biao)明：“為(wei)(wei)什么能(neng)有(you)一(yi)(yi)(yi)(yi)定(ding)掌握說并不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)我(wo)企業(ye)(ye)(ye)(ye)(ye)(ye)員工(gong)(gong)傳(chuan)(chuan)出(chu)(chu)(chu)(chu)威(wei)(wei)(wei)(wei)脅(xie)(xie)(xie)。一(yi)(yi)(yi)(yi)方(fang)(fang)(fang)面是(shi)(shi)(shi)(shi)(shi)企業(ye)(ye)(ye)(ye)(ye)(ye)自(zi)(zi)(zi)糾(jiu)自(zi)(zi)(zi)查，未(wei)發(fa)(fa)(fa)(fa)覺(jue)異(yi)常者(zhe)(zhe)(zhe)。另一(yi)(yi)(yi)(yi)方(fang)(fang)(fang)取決(jue)于被(bei)告方(fang)(fang)(fang)溝通(tong)交流(liu)時(shi)(shi)(shi)發(fa)(fa)(fa)(fa)覺(jue)，除開15日(ri)(ri)(ri)短視(shi)頻(pin)中(zhong)第(di)一(yi)(yi)(yi)(yi)次(ci)(ci)發(fa)(fa)(fa)(fa)生(sheng)(sheng)(sheng)(sheng)的(de)(de)(de)(de)(de)(de)(de)(de)威(wei)(wei)(wei)(wei)脅(xie)(xie)(xie)者(zhe)(zhe)(zhe)外(wai)(wai)，蔣女(nv)(nv)(nv)士(shi)夫(fu)妻還相(xiang)繼(ji)在(zai)16日(ri)(ri)(ri)、17日(ri)(ri)(ri)陸續(xu)收(shou)到其他抖(dou)音號(hao)(hao)發(fa)(fa)(fa)(fa)過(guo)來(lai)(lai)的(de)(de)(de)(de)(de)(de)(de)(de)威(wei)(wei)(wei)(wei)脅(xie)(xie)(xie)信(xin)息(xi)內(nei)(nei)容。”▲其他抖(dou)音號(hao)(hao)發(fa)(fa)(fa)(fa)過(guo)來(lai)(lai)的(de)(de)(de)(de)(de)(de)(de)(de)威(wei)(wei)(wei)(wei)脅(xie)(xie)(xie)信(xin)息(xi)內(nei)(nei)容對于此(ci)(ci)事(shi)(shi)(shi)(shi)(shi)(shi)(shi)，上(shang)下游(you)(you)新(xin)聞(wen)(wen)(wen)(wen)記(ji)(ji)(ji)者(zhe)(zhe)(zhe)電(dian)話(hua)訪談到本(ben)次(ci)(ci)事(shi)(shi)(shi)(shi)(shi)(shi)(shi)件中(zhong)蔣女(nv)(nv)(nv)士(shi)的(de)(de)(de)(de)(de)(de)(de)(de)老公(gong)(gong)(gong)(gong)(gong)楊(yang)(yang)先(xian)(xian)(xian)(xian)生(sheng)(sheng)(sheng)(sheng)。他表(biao)(biao)(biao)明，近兩天(tian)(tian)(tian)(tian)來(lai)(lai)，大(da)(da)概3個(ge)(ge)號(hao)(hao)向他發(fa)(fa)(fa)(fa)表(biao)(biao)(biao)威(wei)(wei)(wei)(wei)脅(xie)(xie)(xie)的(de)(de)(de)(de)(de)(de)(de)(de)信(xin)息(xi)內(nei)(nei)容，有(you)關(guan)(guan)(guan)狀(zhuang)(zhuang)況已(yi)(yi)(yi)提(ti)交給公(gong)(gong)(gong)(gong)(gong)安(an)(an)(an)部門(men)(men)(men)。楊(yang)(yang)先(xian)(xian)(xian)(xian)生(sheng)(sheng)(sheng)(sheng)告知(zhi)(zhi)新(xin)聞(wen)(wen)(wen)(wen)記(ji)(ji)(ji)者(zhe)(zhe)(zhe)，其兩口子(zi)從(cong)業(ye)(ye)(ye)(ye)(ye)(ye)餐(can)飲業(ye)(ye)(ye)(ye)(ye)(ye)工(gong)(gong)作中(zhong)，一(yi)(yi)(yi)(yi)直應(ying)(ying)用小(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)火(huo)(huo)(huo)(huo)鍋(guo)(guo)(guo)料很多年，這也(ye)(ye)(ye)是(shi)(shi)(shi)(shi)(shi)初(chu)次(ci)(ci)發(fa)(fa)(fa)(fa)覺(jue)小(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)火(huo)(huo)(huo)(huo)鍋(guo)(guo)(guo)料有(you)塑料帶(dai)狀(zhuang)(zhuang)況。現(xian)階段(duan)彼此(ci)(ci)已(yi)(yi)(yi)經(jing)完成協(xie)商(shang)，實(shi)(shi)際實(shi)(shi)情怎(zen)樣(yang)，要(yao)(yao)等公(gong)(gong)(gong)(gong)(gong)安(an)(an)(an)部門(men)(men)(men)的(de)(de)(de)(de)(de)(de)(de)(de)破獲結論(lun)(lun)(lun)。事(shi)(shi)(shi)(shi)(shi)(shi)(shi)件讓何(he)(he)永(yong)智(zhi)(zhi)(zhi)抖(dou)音號(hao)(hao)增粉6000人(ren)“近幾天(tian)(tian)(tian)(tian)一(yi)(yi)(yi)(yi)直在(zai)外(wai)(wai)面外(wai)(wai)出(chu)(chu)(chu)(chu)，大(da)(da)多數時(shi)(shi)(shi)長都是(shi)(shi)(shi)(shi)(shi)在(zai)高鐵(tie)上(shang)，數據信(xin)號(hao)(hao)又(you)不(bu)(bu)太(tai)好(hao)。惦記(ji)(ji)(ji)著(zhu)第(di)一(yi)(yi)(yi)(yi)時(shi)(shi)(shi)間(jian)能(neng)發(fa)(fa)(fa)(fa)音，短視(shi)頻(pin)又(you)總發(fa)(fa)(fa)(fa)不(bu)(bu)出(chu)(chu)(chu)(chu)去，也(ye)(ye)(ye)是(shi)(shi)(shi)(shi)(shi)分外(wai)(wai)擔(dan)(dan)心(xin)(xin)(xin)。”18日(ri)(ri)(ri)，何(he)(he)永(yong)智(zhi)(zhi)(zhi)告知(zhi)(zhi)新(xin)聞(wen)(wen)(wen)(wen)記(ji)(ji)(ji)者(zhe)(zhe)(zhe)，事(shi)(shi)(shi)(shi)(shi)(shi)(shi)件產生(sheng)(sheng)(sheng)(sheng)時(shi)(shi)(shi)，她已(yi)(yi)(yi)經(jing)隴(long)南(nan)市(shi)(shi)外(wai)(wai)出(chu)(chu)(chu)(chu)。因此(ci)(ci)馬(ma)上(shang)機(ji)構了(le)(le)以小(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)火(huo)(huo)(huo)(huo)鍋(guo)(guo)(guo)料生(sheng)(sheng)(sheng)(sheng)產地(di)(di)場長、質量(liang)檢測、品(pin)(pin)(pin)質管(guan)理(li)(li)(li)(li)等4人(ren)調查小(xiao)組(zu)前(qian)去四(si)(si)川巴(ba)(ba)中(zhong)，并規(gui)定(ding)經(jing)辦人(ren)員工(gong)(gong)作人(ren)員時(shi)(shi)(shi)刻報告動(dong)態(tai)性狀(zhuang)(zhuang)況，與此(ci)(ci)同時(shi)(shi)(shi)企業(ye)(ye)(ye)(ye)(ye)(ye)內(nei)(nei)部結構進行(xing)自(zi)(zi)(zi)糾(jiu)自(zi)(zi)(zi)查。“那(nei)個(ge)(ge)時(shi)(shi)(shi)候，自(zi)(zi)(zi)媒(mei)體信(xin)息(xi)遍地(di)(di)，許多全是(shi)(shi)(shi)(shi)(shi)黑小(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)的(de)(de)(de)(de)(de)(de)(de)(de)，說小(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)火(huo)(huo)(huo)(huo)鍋(guo)(guo)(guo)店不(bu)(bu)行(xing)，小(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)去威(wei)(wei)(wei)(wei)脅(xie)(xie)(xie)消費(fei)者(zhe)(zhe)(zhe)。”何(he)(he)永(yong)智(zhi)(zhi)(zhi)覺(jue)得，必(bi)須(xu)第(di)一(yi)(yi)(yi)(yi)時(shi)(shi)(shi)間(jian)，把解(jie)決(jue)計劃(hua)方(fang)(fang)(fang)案告之(zhi)(zhi)顧(gu)(gu)客，意味著(zhu)知(zhi)(zhi)名品(pin)(pin)(pin)牌方(fang)(fang)(fang)承擔(dan)(dan)責(ze)(ze)任的(de)(de)(de)(de)(de)(de)(de)(de)心(xin)(xin)(xin)態(tai)。“第(di)一(yi)(yi)(yi)(yi)條(tiao)視(shi)頻(pin)在(zai)線觀看量(liang)近上(shang)百萬。但也(ye)(ye)(ye)是(shi)(shi)(shi)(shi)(shi)有(you)很多自(zi)(zi)(zi)媒(mei)體和(he)(he)(he)圍觀的(de)(de)(de)(de)(de)(de)(de)(de)民眾(zhong)說前(qian)去西昌市(shi)(shi)調研(yan)實(shi)(shi)情，也(ye)(ye)(ye)是(shi)(shi)(shi)(shi)(shi)去威(wei)(wei)(wei)(wei)脅(xie)(xie)(xie)蔣女(nv)(nv)(nv)士(shi)的(de)(de)(de)(de)(de)(de)(de)(de)。真(zhen)的(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)(shi)要(yao)(yao)我(wo)啼(ti)笑皆非(fei)。”何(he)(he)永(yong)智(zhi)(zhi)(zhi)稱(cheng)，但是(shi)(shi)(shi)(shi)(shi)銷售市(shi)(shi)場也(ye)(ye)(ye)予以了(le)(le)正方(fang)(fang)(fang)向意見反(fan)饋，根(gen)據持(chi)續(xu)的(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)音，呈現(xian)了(le)(le)牌子(zi)方(fang)(fang)(fang)的(de)(de)(de)(de)(de)(de)(de)(de)心(xin)(xin)(xin)態(tai)，得到了(le)(le)大(da)(da)量(liang)客觀顧(gu)(gu)客的(de)(de)(de)(de)(de)(de)(de)(de)適(shi)用，二天(tian)(tian)(tian)(tian)來(lai)(lai)，抖(dou)音增粉6000人(ren)。做(zuo)為(wei)(wei)重慶(qing)(qing)火(huo)(huo)(huo)(huo)鍋(guo)(guo)(guo)協(xie)會會生(sheng)(sheng)(sheng)(sheng)，通(tong)過(guo)此(ci)(ci)次(ci)(ci)事(shi)(shi)(shi)(shi)(shi)(shi)(shi)件，何(he)(he)永(yong)智(zhi)(zhi)(zhi)也(ye)(ye)(ye)向重慶(qing)(qing)老火(huo)(huo)(huo)(huo)鍋(guo)(guo)(guo)領域(yu)、餐(can)飲業(ye)(ye)(ye)(ye)(ye)(ye)共享自(zi)(zi)(zi)身(shen)(shen)的(de)(de)(de)(de)(de)(de)(de)(de)思索(suo)。最先(xian)(xian)(xian)(xian)，食(shi)品(pin)(pin)(pin)衛生(sheng)(sheng)(sheng)(sheng)安(an)(an)(an)全是(shi)(shi)(shi)(shi)(shi)道德底線，無論(lun)(lun)(lun)事(shi)(shi)(shi)(shi)(shi)(shi)(shi)實(shi)(shi)真(zhen)相(xiang)怎(zen)樣(yang)，她也(ye)(ye)(ye)將進一(yi)(yi)(yi)(yi)步(bu)加強生(sheng)(sheng)(sheng)(sheng)產線食(shi)品(pin)(pin)(pin)安(an)(an)(an)全更(geng)(geng)新(xin)，管(guan)理(li)(li)(li)(li)方(fang)(fang)(fang)法更(geng)(geng)新(xin)。次(ci)(ci)之(zhi)(zhi)，在(zai)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)的(de)(de)(de)(de)(de)(de)(de)(de)進步(bu)歷程中(zhong)，會遇上(shang)各(ge)類(lei)問(wen)題，做(zuo)為(wei)(wei)創(chuang)(chuang)業(ye)(ye)(ye)(ye)(ye)(ye)者(zhe)(zhe)(zhe)一(yi)(yi)(yi)(yi)定(ding)不(bu)(bu)能(neng)逃(tao)避(bi)，要(yao)(yao)敢于應(ying)(ying)對。做(zuo)得不(bu)(bu)太(tai)好(hao)的(de)(de)(de)(de)(de)(de)(de)(de)地(di)(di)區，積(ji)(ji)極(ji)主(zhu)(zhu)(zhu)動(dong)糾(jiu)正。“剛(gang)發(fa)(fa)(fa)(fa)第(di)一(yi)(yi)(yi)(yi)條(tiao)短視(shi)頻(pin)的(de)(de)(de)(de)(de)(de)(de)(de)情況下，很多人(ren)勸我(wo)不(bu)(bu)要(yao)(yao)發(fa)(fa)(fa)(fa)。說我(wo)是(shi)(shi)(shi)(shi)(shi)知(zhi)(zhi)名人(ren)士(shi)，是(shi)(shi)(shi)(shi)(shi)否(fou)會越抹(mo)越黑，但我(wo)堅持(chi)不(bu)(bu)懈正臉解(jie)決(jue)，將我(wo)掌握的(de)(de)(de)(de)(de)(de)(de)(de)實(shi)(shi)情，傳(chuan)(chuan)送(song)給群眾(zhong)。”權(quan)威(wei)(wei)(wei)(wei)專(zhuan)家：企業(ye)(ye)(ye)(ye)(ye)(ye)危(wei)機(ji)公(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)是(shi)(shi)(shi)(shi)(shi)自(zi)(zi)(zi)媒(mei)體時(shi)(shi)(shi)代公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)務(wu)必(bi)面對的(de)(de)(de)(de)(de)(de)(de)(de)話(hua)題討(tao)論(lun)(lun)(lun)火(huo)(huo)(huo)(huo)鍋(guo)(guo)(guo)料發(fa)(fa)(fa)(fa)生(sheng)(sheng)(sheng)(sheng)塑料帶(dai)事(shi)(shi)(shi)(shi)(shi)(shi)(shi)件暫告一(yi)(yi)(yi)(yi)段(duan)落(luo)，實(shi)(shi)際實(shi)(shi)情還需要(yao)(yao)等公(gong)(gong)(gong)(gong)(gong)安(an)(an)(an)部門(men)(men)(men)發(fa)(fa)(fa)(fa)布。但本(ben)次(ci)(ci)事(shi)(shi)(shi)(shi)(shi)(shi)(shi)件中(zhong)，大(da)(da)家又(you)能(neng)得到什么啟(qi)發(fa)(fa)(fa)(fa)？何(he)(he)永(yong)智(zhi)(zhi)(zhi)本(ben)次(ci)(ci)的(de)(de)(de)(de)(de)(de)(de)(de)危(wei)機(ji)公(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)又(you)是(shi)(shi)(shi)(shi)(shi)不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)適(shi)當？遠聰(cong)明庫(ku)創(chuang)(chuang)辦人(ren)、總裁研(yan)究(jiu)者(zhe)(zhe)(zhe)莫遠明表(biao)(biao)(biao)明：何(he)(he)永(yong)智(zhi)(zhi)(zhi)的(de)(de)(de)(de)(de)(de)(de)(de)解(jie)決(jue)整體上(shang)是(shi)(shi)(shi)(shi)(shi)合(he)理(li)(li)(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)。一(yi)(yi)(yi)(yi)不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)逃(tao)避(bi)，不(bu)(bu)推卸(xie)責(ze)(ze)任，積(ji)(ji)極(ji)回復(fu)顧(gu)(gu)客和(he)(he)(he)群眾(zhong)關(guan)(guan)(guan)心(xin)(xin)(xin)。二是(shi)(shi)(shi)(shi)(shi)先(xian)(xian)(xian)(xian)行(xing)賠(pei)付(fu)(fu)展(zhan)現(xian)了(le)(le)創(chuang)(chuang)新(xin)精(jing)神和(he)(he)(he)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)的(de)(de)(de)(de)(de)(de)(de)(de)勇于擔(dan)(dan)當。待相(xiang)關(guan)(guan)(guan)部門(men)(men)(men)審理(li)(li)(li)(li)后(hou)接(jie)受(shou)現(xian)實(shi)(shi)處(chu)置結果。若義(yi)務(wu)評定(ding)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)方(fang)(fang)(fang)擔(dan)(dan)負的(de)(de)(de)(de)(de)(de)(de)(de)，已(yi)(yi)(yi)先(xian)(xian)(xian)(xian)行(xing)賠(pei)付(fu)(fu)展(zhan)現(xian)了(le)(le)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)姿勢和(he)(he)(he)自(zi)(zi)(zi)覺(jue)性，把事(shi)(shi)(shi)(shi)(shi)(shi)(shi)件對公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)社會發(fa)(fa)(fa)(fa)展(zhan)信(xin)譽的(de)(de)(de)(de)(de)(de)(de)(de)危(wei)害降(jiang)至(zhi)(zhi)了(le)(le)最少(shao)；若義(yi)務(wu)評定(ding)不(bu)(bu)可(ke)由(you)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)方(fang)(fang)(fang)擔(dan)(dan)負的(de)(de)(de)(de)(de)(de)(de)(de)，先(xian)(xian)(xian)(xian)行(xing)賠(pei)付(fu)(fu)的(de)(de)(de)(de)(de)(de)(de)(de)由(you)顧(gu)(gu)客退還，公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)具體權(quan)益并沒有(you)損傷，反(fan)倒更(geng)(geng)能(neng)展(zhan)現(xian)品(pin)(pin)(pin)牌形(xing)象。企業(ye)(ye)(ye)(ye)(ye)(ye)危(wei)機(ji)公(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)是(shi)(shi)(shi)(shi)(shi)自(zi)(zi)(zi)媒(mei)體時(shi)(shi)(shi)代公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)務(wu)必(bi)面對的(de)(de)(de)(de)(de)(de)(de)(de)話(hua)題討(tao)論(lun)(lun)(lun)。應(ying)(ying)對困境(jing)和(he)(he)(he)輿(yu)論(lun)(lun)(lun)，公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)若持(chi)縱容乃至(zhi)(zhi)回絕心(xin)(xin)(xin)態(tai)都將讓自(zi)(zi)(zi)己喪失積(ji)(ji)極(ji)主(zhu)(zhu)(zhu)導權(quan)，不(bu)(bu)良影響也(ye)(ye)(ye)是(shi)(shi)(shi)(shi)(shi)明顯的(de)(de)(de)(de)(de)(de)(de)(de)。為(wei)(wei)防止(zhi)困境(jing)更(geng)(geng)新(xin)和(he)(he)(he)輿(yu)論(lun)(lun)(lun)擴散乃至(zhi)(zhi)無法控制，公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)也(ye)(ye)(ye)積(ji)(ji)極(ji)以誠相(xiang)待解(jie)決(jue)、積(ji)(ji)極(ji)主(zhu)(zhu)(zhu)動(dong)溝通(tong)交流(liu)、融洽解(jie)決(jue)。若處(chu)理(li)(li)(li)(li)恰(qia)當，乃至(zhi)(zhi)可(ke)以轉危(wei)為(wei)(wei)機(ji)，搶占先(xian)(xian)(xian)(xian)機(ji)，為(wei)(wei)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)獲得更(geng)(geng)快的(de)(de)(de)(de)(de)(de)(de)(de)信(xin)譽和(he)(he)(he)社會發(fa)(fa)(fa)(fa)展(zhan)信(xin)譽。莫遠明稱(cheng)， 應(ying)(ying)對困境(jing)維(wei)穩，創(chuang)(chuang)業(ye)(ye)(ye)(ye)(ye)(ye)者(zhe)(zhe)(zhe)應(ying)(ying)該有(you)自(zi)(zi)(zi)身(shen)(shen)的(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)生(sheng)(sheng)(sheng)(sheng)方(fang)(fang)(fang)式。一(yi)(yi)(yi)(yi)方(fang)(fang)(fang)面，創(chuang)(chuang)業(ye)(ye)(ye)(ye)(ye)(ye)者(zhe)(zhe)(zhe)可(ke)根(gen)據企業(ye)(ye)(ye)(ye)(ye)(ye)或(huo)(huo)自(zi)(zi)(zi)身(shen)(shen)的(de)(de)(de)(de)(de)(de)(de)(de)新(xin)浪微博、手機(ji)微信(xin)、網址等方(fang)(fang)(fang)式發(fa)(fa)(fa)(fa)表(biao)(biao)(biao)聲明，第(di)一(yi)(yi)(yi)(yi)時(shi)(shi)(shi)間(jian)做(zuo)出(chu)(chu)(chu)(chu)積(ji)(ji)極(ji)主(zhu)(zhu)(zhu)動(dong)回復(fu)，或(huo)(huo)是(shi)(shi)(shi)(shi)(shi)受(shou)權(quan)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)法律(lv)顧(gu)(gu)問(wen)或(huo)(huo)財務(wu)單位(wei)解(jie)決(jue)；另一(yi)(yi)(yi)(yi)方(fang)(fang)(fang)面，創(chuang)(chuang)業(ye)(ye)(ye)(ye)(ye)(ye)者(zhe)(zhe)(zhe)也(ye)(ye)(ye)可(ke)積(ji)(ji)極(ji)聯(lian)(lian)絡主(zhu)(zhu)(zhu)流(liu)媒(mei)體干(gan)預(yu)依靠新(xin)聞(wen)(wen)(wen)(wen)媒(mei)體發(fa)(fa)(fa)(fa)音，或(huo)(huo)是(shi)(shi)(shi)(shi)(shi)聯(lian)(lian)絡市(shi)(shi)場管(guan)理(li)(li)(li)(li)、公(gong)(gong)(gong)(gong)(gong)安(an)(an)(an)機(ji)關(guan)(guan)(guan)、消費(fei)者(zhe)(zhe)(zhe)協(xie)會等組(zu)織出(chu)(chu)(chu)(chu)來(lai)(lai)融洽妥善處(chu)置，尋找罪刑法定(ding)、情與理(li)(li)(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)最大(da)(da)公(gong)(gong)(gong)(gong)(gong)約數，進而合(he)理(li)(li)(li)(li)解(jie)決(jue)突發(fa)(fa)(fa)(fa)的(de)(de)(de)(de)(de)(de)(de)(de)困境(jing)。

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