危機公關案例:援(yuan)外最大單個項目崩(beng)潰？有傳言(yan)說中國港彈(dan)攔截謠言(yan)

       危(wei)(wei)(wei)(wei)(wei)(wei)機(ji)信(xin)(xin)息(xi)從發(fa)(fa)(fa)(fa)(fa)酵到(dao)爆發(fa)(fa)(fa)(fa)(fa)，從點(dian)(dian)到(dao)線(xian)到(dao)面(mian)都有一(yi)(yi)個過程，為攔截(jie)危(wei)(wei)(wei)(wei)(wei)(wei)機(ji)輿(yu)論預留了(le)(le)(le)時(shi)間(jian)(jian)(jian)和(he)(he)空間(jian)(jian)(jian)。組織(zhi)通過輿(yu)論監(jian)控系(xi)統提供的(de)(de)(de)(de)(de)(de)信(xin)(xin)息(xi)發(fa)(fa)(fa)(fa)(fa)出(chu)危(wei)(wei)(wei)(wei)(wei)(wei)機(ji)輿(yu)論警報，快(kuai)(kuai)速(su)(su)跟蹤危(wei)(wei)(wei)(wei)(wei)(wei)機(ji)傳(chuan)播(bo)(bo)軌跡，準(zhun)確(que)判(pan)斷(duan)，鎖(suo)定目(mu)(mu)標，發(fa)(fa)(fa)(fa)(fa)出(chu)攔截(jie)導(dao)彈。這種(zhong)攔截(jie)導(dao)彈是(shi)(shi)(shi)利用真相、證據和(he)(he)資源作為合成(cheng)彈藥，通過及時(shi)、權威(wei)、真實(shi)的(de)(de)(de)(de)(de)(de)信(xin)(xin)息(xi)披露，在(zai)(zai)達(da)到(dao)預定目(mu)(mu)標之(zhi)前(qian)消(xiao)失(shi)。2013年6月，2013年6月，互聯網上(shang)(shang)發(fa)(fa)(fa)(fa)(fa)布(bu)(bu)了(le)(le)(le)一(yi)(yi)則(ze)謠(yao)(yao)言(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)，稱(cheng)中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)援外最大(da)(da)的(de)(de)(de)(de)(de)(de)單個項目(mu)(mu)已經(jing)崩潰，一(yi)(yi)死三(san)傷(shang)。這一(yi)(yi)謠(yao)(yao)言(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)在(zai)(zai)一(yi)(yi)些(xie)論壇和(he)(he)貼吧(ba)中(zhong)(zhong)(zhong)(zhong)(zhong)引(yin)起(qi)了(le)(le)(le)廣泛(fan)關(guan)(guan)注。媒(mei)體及時(shi)報道了(le)(le)(le)真相，涉案單位中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)港(gang)灣工(gong)程有限公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)第(di)一(yi)(yi)時(shi)間(jian)(jian)(jian)發(fa)(fa)(fa)(fa)(fa)布(bu)(bu)了(le)(le)(le)一(yi)(yi)份聲明，以阻止(zhi)謠(yao)(yao)言(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)。情況就是(shi)(shi)(shi)這樣。這座(zuo)橋(qiao)(qiao)(qiao)確(que)實(shi)崩潰了(le)(le)(le)，引(yin)起(qi)了(le)(le)(le)馬(ma)來(lai)(lai)(lai)西(xi)(xi)亞(ya)警方(fang)的(de)(de)(de)(de)(de)(de)注意(yi)。警方(fang)宣布(bu)(bu)，檳(bin)榔城(cheng)北(bei)部(bu)(bu)第(di)二(er)座(zuo)跨(kua)海公(gong)(gong)(gong)(gong)路大(da)(da)橋(qiao)(qiao)(qiao)（檳(bin)榔城(cheng)第(di)二(er)座(zuo)跨(kua)海公(gong)(gong)(gong)(gong)路大(da)(da)橋(qiao)(qiao)(qiao)）的(de)(de)(de)(de)(de)(de)崩潰可能是(shi)(shi)(shi)由模(mo)板支(zhi)架造(zao)成(cheng)的(de)(de)(de)(de)(de)(de)，至少1人死亡。馬(ma)來(lai)(lai)(lai)西(xi)(xi)亞(ya)總(zong)理納吉布(bu)(bu)受(shou)傷(shang)。事(shi)(shi)故引(yin)橋(qiao)(qiao)(qiao)由馬(ma)來(lai)(lai)(lai)西(xi)(xi)亞(ya)當地(di)承(cheng)包商(shang)承(cheng)包。這條(tiao)消(xiao)息(xi)還介(jie)紹了(le)(le)(le)檳(bin)城(cheng)二(er)橋(qiao)(qiao)(qiao)的(de)(de)(de)(de)(de)(de)情況：檳(bin)城(cheng)二(er)橋(qiao)(qiao)(qiao)全(quan)長24公(gong)(gong)(gong)(gong)里，連接(jie)檳(bin)榔嶼和(he)(he)馬(ma)來(lai)(lai)(lai)西(xi)(xi)亞(ya)半島西(xi)(xi)海岸，是(shi)(shi)(shi)東(dong)南亞(ya)最長的(de)(de)(de)(de)(de)(de)跨(kua)海大(da)(da)橋(qiao)(qiao)(qiao)之(zhi)一(yi)(yi)。這座(zuo)橋(qiao)(qiao)(qiao)是(shi)(shi)(shi)由中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)和(he)(he)馬(ma)來(lai)(lai)(lai)西(xi)(xi)亞(ya)合作建造(zao)的(de)(de)(de)(de)(de)(de)，其中(zhong)(zhong)(zhong)(zhong)(zhong)由中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)港(gang)口(kou)(kou)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)建造(zao)的(de)(de)(de)(de)(de)(de)橋(qiao)(qiao)(qiao)梁(liang)(liang)的(de)(de)(de)(de)(de)(de)主(zhu)要(yao)(yao)部(bu)(bu)分(fen)已經(jing)完(wan)成(cheng)。整座(zuo)橋(qiao)(qiao)(qiao)預計將于今年9月竣工(gong)。因此(ci)(ci)，網絡(luo)謠(yao)(yao)言(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)不斷(duan)，許多網民(min)(min)指責中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)出(chu)口(kou)(kou)豆腐(fu)渣項目(mu)(mu)，井指向(xiang)中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)港(gang)口(kou)(kou)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)。6月8日(ri)，中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)港(gang)口(kou)(kou)工(gong)程有限公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)網站(zhan)(zhan)(zhan)發(fa)(fa)(fa)(fa)(fa)表(biao)聲明，稱(cheng)事(shi)(shi)故部(bu)(bu)分(fen)屬于橋(qiao)(qiao)(qiao)梁(liang)(liang)建設(she)的(de)(de)(de)(de)(de)(de)第(di)三(san)段，公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)建設(she)的(de)(de)(de)(de)(de)(de)第(di)一(yi)(yi)段主(zhu)要(yao)(yao)是(shi)(shi)(shi)海上(shang)(shang)橋(qiao)(qiao)(qiao)梁(liang)(liang)引(yin)導(dao)、基(ji)礎工(gong)程和(he)(he)主(zhu)橋(qiao)(qiao)(qiao)。目(mu)(mu)前(qian)，第(di)一(yi)(yi)段大(da)(da)部(bu)(bu)分(fen)已完(wan)成(cheng)，主(zhu)橋(qiao)(qiao)(qiao)也(ye)于4月21日(ri)關(guan)(guan)閉。squo;謠(yao)(yao)言(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)止(zhi)于智者(zhe)(zhe)，一(yi)(yi)些(xie)網民(min)(min)在(zai)(zai)微(wei)(wei)博上(shang)(shang)表(biao)達(da)了(le)(le)(le)自(zi)己的(de)(de)(de)(de)(de)(de)觀點(dian)(dian)。例(li)如，網民(min)(min)們嘆了(le)(le)(le)口(kou)(kou)氣：為什么(me)中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)人習慣(guan)于給(gei)自(zi)己戴臟帽(mao)子。網民(min)(min)時(shi)間(jian)(jian)(jian)島譴責：現(xian)在(zai)(zai)一(yi)(yi)些(xie)壞網民(min)(min)，發(fa)(fa)(fa)(fa)(fa)布(bu)(bu)謠(yao)(yao)言(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)信(xin)(xin)息(xi)，壞心(xin)。網絡(luo)危(wei)(wei)(wei)(wei)(wei)(wei)機(ji)傳(chuan)播(bo)(bo)迅(xun)(xun)(xun)速(su)(su)，往(wang)往(wang)來(lai)(lai)(lai)勢迅(xun)(xun)(xun)速(su)(su)。企業(ye)必須考(kao)慮(lv)網絡(luo)在(zai)(zai)開(kai)展危(wei)(wei)(wei)(wei)(wei)(wei)機(ji)公(gong)(gong)(gong)(gong)關(guan)(guan)活動時(shi)的(de)(de)(de)(de)(de)(de)巨大(da)(da)影響(xiang)。中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)港(gang)口(kou)(kou)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)通過其官方(fang)網站(zhan)(zhan)(zhan)發(fa)(fa)(fa)(fa)(fa)表(biao)聲明，媒(mei)體及時(shi)報道事(shi)(shi)實(shi)，用導(dao)彈攔截(jie)謠(yao)(yao)言(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)的(de)(de)(de)(de)(de)(de)真相，事(shi)(shi)故的(de)(de)(de)(de)(de)(de)真相大(da)(da)白于世界，網絡(luo)謠(yao)(yao)言(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)沒有隱藏的(de)(de)(de)(de)(de)(de)地(di)方(fang)，迅(xun)(xun)(xun)速(su)(su)消(xiao)失(shi)。因此(ci)(ci)，網絡(luo)謠(yao)(yao)言(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)不斷(duan)，許多網民(min)(min)指責中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)出(chu)口(kou)(kou)豆腐(fu)渣項目(mu)(mu)，井指向(xiang)中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)港(gang)口(kou)(kou)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)。6月8日(ri)，中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)港(gang)口(kou)(kou)工(gong)程有限公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)網站(zhan)(zhan)(zhan)發(fa)(fa)(fa)(fa)(fa)表(biao)聲明，稱(cheng)事(shi)(shi)故部(bu)(bu)分(fen)屬于橋(qiao)(qiao)(qiao)梁(liang)(liang)建設(she)的(de)(de)(de)(de)(de)(de)第(di)三(san)段，公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)承(cheng)擔(dan)的(de)(de)(de)(de)(de)(de)第(di)一(yi)(yi)段主(zhu)要(yao)(yao)是(shi)(shi)(shi)海上(shang)(shang)橋(qiao)(qiao)(qiao)梁(liang)(liang)引(yin)導(dao)、基(ji)礎工(gong)程和(he)(he)主(zhu)橋(qiao)(qiao)(qiao)部(bu)(bu)分(fen)。目(mu)(mu)前(qian)，大(da)(da)部(bu)(bu)分(fen)第(di)一(yi)(yi)段已經(jing)完(wan)成(cheng)，主(zhu)橋(qiao)(qiao)(qiao)也(ye)于4月21日(ri)關(guan)(guan)閉。謠(yao)(yao)言(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)停止(zhi)在(zai)(zai)智者(zhe)(zhe)身(shen)上(shang)(shang)，一(yi)(yi)些(xie)網民(min)(min)發(fa)(fa)(fa)(fa)(fa)布(bu)(bu)了(le)(le)(le)微(wei)(wei)博來(lai)(lai)(lai)表(biao)達(da)他們的(de)(de)(de)(de)(de)(de)觀點(dian)(dian)。例(li)如，網民(min)(min)們嘆了(le)(le)(le)口(kou)(kou)氣：為什么(me)中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)人習慣(guan)了(le)(le)(le)給(gei)自(zi)己戴臟帽(mao)子。網民(min)(min)時(shi)間(jian)(jian)(jian)島譴責：現(xian)在(zai)(zai)一(yi)(yi)些(xie)壞網民(min)(min)，發(fa)(fa)(fa)(fa)(fa)布(bu)(bu)謠(yao)(yao)言(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)信(xin)(xin)息(xi)，心(xin)不好。網絡(luo)危(wei)(wei)(wei)(wei)(wei)(wei)機(ji)傳(chuan)播(bo)(bo)迅(xun)(xun)(xun)速(su)(su)，往(wang)來(lai)(lai)(lai)趨勢迅(xun)(xun)(xun)速(su)(su)，企業(ye)必須考(kao)慮(lv)網絡(luo)危(wei)(wei)(wei)(wei)(wei)(wei)機(ji)公(gong)(gong)(gong)(gong)關(guan)(guan)活動的(de)(de)(de)(de)(de)(de)巨大(da)(da)影響(xiang)。今天，中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)港(gang)口(kou)(kou)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)通過公(gong)(gong)(gong)(gong)眾(zhong)輿(yu)論手(shou)(shou)段迅(xun)(xun)(xun)速(su)(su)傳(chuan)播(bo)(bo)危(wei)(wei)(wei)(wei)(wei)(wei)機(ji)，媒(mei)體迅(xun)(xun)(xun)速(su)(su)通過現(xian)代(dai)港(gang)口(kou)(kou)公(gong)(gong)(gong)(gong)眾(zhong)輿(yu)論網站(zhan)(zhan)(zhan)發(fa)(fa)(fa)(fa)(fa)布(bu)(bu)危(wei)(wei)(wei)(wei)(wei)(wei)機(ji)，媒(mei)體迅(xun)(xun)(xun)速(su)(su)公(gong)(gong)(gong)(gong)眾(zhong)輿(yu)論手(shou)(shou)段迅(xun)(xun)(xun)速(su)(su)傳(chuan)播(bo)(bo)危(wei)(wei)(wei)(wei)(wei)(wei)機(ji)。如網絡(luo)社區、論壇、微(wei)(wei)博等，信(xin)(xin)息(xi)復雜(za)(za)，忽(hu)視審查，容易在(zai)(zai)很(hen)短的(de)(de)(de)(de)(de)(de)時(shi)間(jian)(jian)(jian)內刮起(qi)負面(mian)輿(yu)論旋風，為謠(yao)(yao)言(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)的(de)(de)(de)(de)(de)(de)滋生(sheng)和(he)(he)傳(chuan)播(bo)(bo)提供了(le)(le)(le)溫(wen)床。面(mian)對(dui)如此(ci)(ci)復雜(za)(za)的(de)(de)(de)(de)(de)(de)輿(yu)論環境，攔截(jie)導(dao)彈迅(xun)(xun)(xun)速(su)(su)消(xiao)除(chu)(chu)謠(yao)(yao)言(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)是(shi)(shi)(shi)非(fei)常有效的(de)(de)(de)(de)(de)(de)。俗話說，攔截(jie)謠(yao)(yao)言(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)的(de)(de)(de)(de)(de)(de)最好方(fang)法(fa)是(shi)(shi)(shi)快(kuai)(kuai)速(su)(su)消(xiao)除(chu)(chu)謠(yao)(yao)言(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)的(de)(de)(de)(de)(de)(de)含糊(hu)性(xing)quot;。奧爾波特(te)和(he)(he)波斯(si)特(te)曼(man)總(zong)結了(le)(le)(le)一(yi)(yi)個謠(yao)(yao)言(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)公(gong)(gong)(gong)(gong)式(shi)：R=I*A。R(Rumou)是(shi)(shi)(shi)指謠(yao)(yao)傳(chuan)，I(Impotant)是(shi)(shi)(shi)重要(yao)(yao)性(xing)，A(Ambiguous)這是(shi)(shi)(shi)模(mo)糊(hu)的(de)(de)(de)(de)(de)(de)。克服謠(yao)(yao)言(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)的(de)(de)(de)(de)(de)(de)最佳方(fang)式(shi)是(shi)(shi)(shi)及時(shi)、權威(wei)、真實(shi)的(de)(de)(de)(de)(de)(de)信(xin)(xin)息(xi)披露，阻止(zhi)謠(yao)(yao)言(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)，讓謠(yao)(yao)言(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)Aquot;值(zhi)為0，消(xiao)除(chu)(chu)謠(yao)(yao)言(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)的(de)(de)(de)(de)(de)(de)含糊(hu)性(xing)quot;。危(wei)(wei)(wei)(wei)(wei)(wei)機(ji)來(lai)(lai)(lai)臨時(shi)，組織(zhi)要(yao)(yao)堅持(chi)實(shi)事(shi)(shi)求是(shi)(shi)(shi)的(de)(de)(de)(de)(de)(de)原(yuan)則(ze)，迅(xun)(xun)(xun)速(su)(su)、準(zhun)確(que)地(di)發(fa)(fa)(fa)(fa)(fa)射公(gong)(gong)(gong)(gong)關(guan)(guan)導(dao)彈，攔截(jie)謠(yao)(yao)言(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)，粉碎(sui)謠(yao)(yao)言(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)，不給(gei)謠(yao)(yao)言(yan)(yan)(yan)(yan)(yan)(yan)(yan)(yan)和(he)(he)猜測(ce)留下空間(jian)(jian)(jian)。

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