上海市公關活(huo)動策劃活(huo)動的(de)構思關鍵

　　公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)，尤其是(shi)(shi)(shi)(shi)大(da)(da)(da)中(zhong)型公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)，通(tong)(tong)常(chang)耗(hao)費很(hen)多(duo)(duo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)人(ren)(ren)力資(zi)源、物(wu)力資(zi)源和(he)(he)(he)資(zi)金。在(zai)(zai)(zai)區(qu)域中(zhong)心城市市場銷(xiao)(xiao)售新(xin)(xin)(xin)品(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)費用(yong)(yong)(yong)通(tong)(tong)常(chang)超(chao)出(chu)(chu)一(yi)(yi)(yi)(yi)(yi)百(bai)萬元。你為(wei)(wei)(wei)什么(me)要在(zai)(zai)(zai)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)上項目(mu)投(tou)資(zi)這(zhe)(zhe)么(me)多(duo)(duo)？為(wei)(wei)(wei)了(le)(le)更好(hao)(hao)地(di)達到公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)溝通(tong)(tong)交(jiao)流要求(qiu)(qiu)，塑造(zao)品(pin)牌(pai)效(xiao)(xiao)應(ying),信譽(yu)，觀念，信譽(yu)，為(wei)(wei)(wei)了(le)(le)更好(hao)(hao)地(di)大(da)(da)(da)量(liang)(liang)(liang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)總(zong)體(ti)(ti)(ti)(ti)(ti)目(mu)標(biao)顧客選購自(zi)(zi)身的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)商品(pin)，這(zhe)(zhe)也(ye)(ye)是(shi)(shi)(shi)(shi)新(xin)(xin)(xin)產(chan)(chan)品(pin)營(ying)(ying)(ying)銷(xiao)(xiao)策(ce)略的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)。在(zai)(zai)(zai)沒(mei)(mei)有(you)(you)目(mu)標(biao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)上耗(hao)費很(hen)多(duo)(duo)錢財是(shi)(shi)(shi)(shi)不(bu)(bu)(bu)(bu)(bu)(bu)可(ke)(ke)(ke)取(qu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，也(ye)(ye)不(bu)(bu)(bu)(bu)(bu)(bu)值有(you)(you)一(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)不(bu)(bu)(bu)(bu)(bu)(bu)既定(ding)目(mu)標(biao)。創(chuang)作(zuo)者(zhe)見(jian)面(mian)了(le)(le)一(yi)(yi)(yi)(yi)(yi)些(xie)保健食(shi)品(pin)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司，并(bing)(bing)(bing)(bing)看到了(le)(le)他(ta)倆的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)同(tong)行(xing)業(ye)他(ta)還想為(wei)(wei)(wei)節日做公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)，并(bing)(bing)(bing)(bing)規(gui)(gui)定(ding)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)經營(ying)(ying)(ying)規(gui)(gui)模更高(gao)(gao)、規(gui)(gui)格型號(hao)更高(gao)(gao)一(yi)(yi)(yi)(yi)(yi)些(xie)、出(chu)(chu)版(ban)發行(xing)大(da)(da)(da)量(liang)(liang)(liang)。殊不(bu)(bu)(bu)(bu)(bu)(bu)知，他(ta)不(bu)(bu)(bu)(bu)(bu)(bu)知道(dao)他(ta)為(wei)(wei)(wei)什么(me)要那樣(yang)(yang)做，他(ta)想散播(bo)(bo)哪些(xie)賣(mai)(mai)(mai)點(dian)(dian)(dian)(dian)(dian)和(he)(he)(he)定(ding)義，都(dou)沒(mei)(mei)有(you)(you)設置一(yi)(yi)(yi)(yi)(yi)切總(zong)體(ti)(ti)(ti)(ti)(ti)目(mu)標(biao)。一(yi)(yi)(yi)(yi)(yi)些(xie)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司在(zai)(zai)(zai)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)中(zhong)設置了(le)(le)很(hen)多(duo)(duo)總(zong)體(ti)(ti)(ti)(ti)(ti)目(mu)標(biao)。例如，提升(sheng)(sheng)名氣、品(pin)牌(pai)效(xiao)(xiao)應(ying)、推(tui)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)市場銷(xiao)(xiao)售等(deng)，但(dan)并(bing)(bing)(bing)(bing)沒(mei)(mei)有(you)(you)量(liang)(liang)(liang)化分(fen)析(xi)(xi)(xi)(xi)(提升(sheng)(sheng)名氣、品(pin)牌(pai)效(xiao)(xiao)應(ying)、推(tui)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)銷(xiao)(xiao)售總(zong)額的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)貸幣(bi)額度)，方(fang)(fang)(fang)(fang)位(wei)模糊(hu)不(bu)(bu)(bu)(bu)(bu)(bu)清，總(zong)體(ti)(ti)(ti)(ti)(ti)目(mu)標(biao)不(bu)(bu)(bu)(bu)(bu)(bu)正確。總(zong)體(ti)(ti)(ti)(ti)(ti)目(mu)標(biao)務(wu)必(bi)(bi)量(liang)(liang)(liang)化分(fen)析(xi)(xi)(xi)(xi)。這(zhe)(zhe)不(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)期(qi)待(dai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)觀查，但(dan)就(jiu)(jiu)在(zai)(zai)(zai)面(mian)前(qian)。僅(jin)有(you)(you)量(liang)(liang)(liang)化分(fen)析(xi)(xi)(xi)(xi)總(zong)體(ti)(ti)(ti)(ti)(ti)目(mu)標(biao)，公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)策(ce)劃(hua)和(he)(he)(he)實(shi)施(shi)(shi)(shi)才可(ke)(ke)(ke)以(yi)(yi)(yi)(yi)有(you)(you)明(ming)晰的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)方(fang)(fang)(fang)(fang)位(wei)，防止迷失方(fang)(fang)(fang)(fang)向。一(yi)(yi)(yi)(yi)(yi)、集中(zhong)化散播(bo)(bo)一(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)賣(mai)(mai)(mai)點(dian)(dian)(dian)(dian)(dian)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)是(shi)(shi)(shi)(shi)展現企業(ye)形(xing)象的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)服務(wu)平(ping)臺(tai)，而不(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)般(ban)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)營(ying)(ying)(ying)銷(xiao)(xiao)推(tui)廣(guang)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)。應(ying)明(ming)確活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)賣(mai)(mai)(mai)點(dian)(dian)(dian)(dian)(dian)(主(zhu)(zhu)題風格)，賣(mai)(mai)(mai)點(dian)(dian)(dian)(dian)(dian)應(ying)做為(wei)(wei)(wei)整體(ti)(ti)(ti)(ti)(ti)規(gui)(gui)劃(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)前(qian)提和(he)(he)(he)主(zhu)(zhu)線任務(wu)。許多(duo)(duo)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)，花了(le)(le)很(hen)多(duo)(duo)錢都(dou)不(bu)(bu)(bu)(bu)(bu)(bu)曉得(de)是(shi)(shi)(shi)(shi)怎樣(yang)(yang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)，不(bu)(bu)(bu)(bu)(bu)(bu)可(ke)(ke)(ke)以(yi)(yi)(yi)(yi)留有(you)(you)刻骨銘心的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)印像。只(zhi)提煉(lian)出(chu)(chu)一(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)與(yu)(yu)眾(zhong)不(bu)(bu)(bu)(bu)(bu)(bu)同(tong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)賣(mai)(mai)(mai)點(dian)(dian)(dian)(dian)(dian)，造(zao)就(jiu)(jiu)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)眼并(bing)(bing)(bing)(bing)散播(bo)(bo)，才可(ke)(ke)(ke)以(yi)(yi)(yi)(yi)把相(xiang)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)整合資(zi)源下去，進(jin)而進(jin)行(xing)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)總(zong)體(ti)(ti)(ti)(ti)(ti)目(mu)標(biao)。這(zhe)(zhe)書里的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)賣(mai)(mai)(mai)點(dian)(dian)(dian)(dian)(dian)是(shi)(shi)(shi)(shi)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)設計方(fang)(fang)(fang)(fang)案(an)中(zhong)最(zui)精(jing)彩紛呈、最(zui)鮮活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)地(di)區(qu)。這(zhe)(zhe)種(zhong)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)產(chan)(chan)生(sheng)在(zai)(zai)(zai)很(hen)多(duo)(duo)年后，劇情(qing)(qing)絕大(da)(da)(da)多(duo)(duo)數被(bei)遺棄了(le)(le)，但(dan)它(ta)依然(ran)能(neng)令人(ren)(ren)記(ji)牢一(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)情(qing)(qing)節。公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)策(ce)劃(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)必(bi)(bi)須(xu)創(chuang)建那樣(yang)(yang)一(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)激(ji)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)人(ren)(ren)心的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)高(gao)(gao)峰，高(gao)(gao)潮應(ying)當設計得(de)更為(wei)(wei)(wei)與(yu)(yu)眾(zhong)不(bu)(bu)(bu)(bu)(bu)(bu)同(tong)、有(you)(you)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)，便于(yu)散播(bo)(bo)。自(zi)(zi)然(ran)，賣(mai)(mai)(mai)點(dian)(dian)(dian)(dian)(dian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)集中(zhong)化散播(bo)(bo)不(bu)(bu)(bu)(bu)(bu)(bu)僅(jin)是(shi)(shi)(shi)(shi)單(dan)一(yi)(yi)(yi)(yi)(yi)信息內容的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)散播(bo)(bo)，反(fan)而是(shi)(shi)(shi)(shi)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)總(zong)體(ti)(ti)(ti)(ti)(ti)目(mu)標(biao)和(he)(he)(he)目(mu)標(biao)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)眾(zhong)2個(ge)(ge)(ge)要素的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)融合，以(yi)(yi)(yi)(yi)突出(chu)(chu)賣(mai)(mai)(mai)點(dian)(dian)(dian)(dian)(dian)，提升(sheng)(sheng)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)實(shi)效(xiao)(xiao)性(xing)。二、公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)原是(shi)(shi)(shi)(shi)也(ye)(ye)是(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)新(xin)(xin)(xin)聞(wen)媒(mei)體(ti)(ti)(ti)(ti)(ti)伴(ban)隨著(zhu)新(xin)(xin)(xin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)專(zhuan)用(yong)(yong)(yong)工具(ju)和(he)(he)(he)技(ji)術性(xing)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)持續發生(sheng)，主(zhu)(zhu)流媒(mei)體(ti)(ti)(ti)(ti)(ti)和(he)(he)(he)媒(mei)體(ti)(ti)(ti)(ti)(ti)廣(guang)告等(deng)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)新(xin)(xin)(xin)聞(wen)媒(mei)體(ti)(ti)(ti)(ti)(ti)已經歷經轉型，互聯(lian)網技(ji)術等(deng)互聯(lian)網媒(mei)體(ti)(ti)(ti)(ti)(ti)已經運用(yong)(yong)(yong)于(yu)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)。卻不(bu)(bu)(bu)(bu)(bu)(bu)知道(dao)，公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)自(zi)(zi)身是(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)種(zhong)新(xin)(xin)(xin)聞(wen)媒(mei)體(ti)(ti)(ti)(ti)(ti)，它(ta)具(ju)備大(da)(da)(da)眾(zhong)媒(mei)體(ti)(ti)(ti)(ti)(ti)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)很(hen)多(duo)(duo)特點(dian)(dian)(dian)(dian)(dian)，它(ta)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)功(gong)能(neng)和(he)(he)(he)大(da)(da)(da)眾(zhong)媒(mei)體(ti)(ti)(ti)(ti)(ti)一(yi)(yi)(yi)(yi)(yi)樣(yang)(yang)，僅(jin)僅(jin)在(zai)(zai)(zai)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)實(shi)施(shi)(shi)(shi)以(yi)(yi)(yi)(yi)前(qian)并(bing)(bing)(bing)(bing)沒(mei)(mei)有(you)(you)傳(chuan)播(bo)(bo)價(jia)值，一(yi)(yi)(yi)(yi)(yi)旦活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)逐漸，它(ta)就(jiu)(jiu)能(neng)造(zao)成(cheng)較(jiao)(jiao)好(hao)(hao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)傳(chuan)播(bo)(bo)價(jia)值。公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)因其兼具(ju)機(ji)(ji)構權益和(he)(he)(he)集體(ti)(ti)(ti)(ti)(ti)利(li)益的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)特性(xing)，具(ju)備普(pu)遍(bian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)人(ren)(ren)際(ji)(ji)交(jiao)往。他(ta)們可(ke)(ke)(ke)以(yi)(yi)(yi)(yi)吸引住公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)眾(zhong)和(he)(he)(he)新(xin)(xin)(xin)聞(wen)媒(mei)體(ti)(ti)(ti)(ti)(ti)自(zi)(zi)身的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)參加(jia)，并(bing)(bing)(bing)(bing)根據(ju)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)眾(zhong)和(he)(he)(he)大(da)(da)(da)眾(zhong)媒(mei)體(ti)(ti)(ti)(ti)(ti)在(zai)(zai)(zai)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)服務(wu)平(ping)臺(tai)上散播(bo)(bo)。在(zai)(zai)(zai)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)策(ce)劃(hua)和(he)(he)(he)實(shi)施(shi)(shi)(shi)中(zhong)，要有(you)(you)相(xiang)對(dui)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)大(da)(da)(da)會(hui)(hui)刊(kan)物(wu)、手(shou)機(ji)(ji)通(tong)(tong)訊(xun)錄、內部結構刊(kan)物(wu)、宣傳(chuan)手(shou)冊等(deng)。 三、并(bing)(bing)(bing)(bing)沒(mei)(mei)有(you)(you)調(diao)研(yan)就(jiu)(jiu)沒(mei)(mei)話語權中(zhong)國許多(duo)(duo)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司做公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)，因欠缺公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)眾(zhong)科(ke)學(xue)研(yan)究觀念或公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)眾(zhong)科(ke)學(xue)研(yan)究能(neng)力比(bi)較(jiao)(jiao)有(you)(you)限、代理(li)費用(yong)(yong)(yong)少(shao)、時長緊等(deng)緣故，省(sheng)去公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)眾(zhong)調(diao)研(yan)這(zhe)(zhe)一(yi)(yi)(yi)(yi)(yi)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵工作(zuo)階段(duan)已經是(shi)(shi)(shi)(shi)習以(yi)(yi)(yi)(yi)為(wei)(wei)(wei)常(chang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)事(shi)兒。想一(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)好(hao)(hao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)好(hao)(hao)點(dian)(dian)(dian)(dian)(dian)子，找一(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)適度的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)日子就(jiu)(jiu)可(ke)(ke)(ke)以(yi)(yi)(yi)(yi)搞公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)，這(zhe)(zhe)也(ye)(ye)是(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)些(xie)所(suo)說高(gao)(gao)手(shou)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)常(chang)見(jian)問題。但(dan)并(bing)(bing)(bing)(bing)沒(mei)(mei)有(you)(you)調(diao)研(yan)就(jiu)(jiu)沒(mei)(mei)話語權。知已經知道(dao)彼(bi)，百(bai)戰百(bai)勝(sheng)。僅(jin)有(you)(you)摸透(tou)自(zi)(zi)身的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)優勢與(yu)(yu)劣勢，洞(dong)察公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)眾(zhong)心理(li)狀態與(yu)(yu)要求(qiu)(qiu)，把握競爭者(zhe)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)行(xing)業(ye)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態，開(kai)(kai)展綜合分(fen)析(xi)(xi)(xi)(xi)與(yu)(yu)預測分(fen)析(xi)(xi)(xi)(xi)，才可(ke)(ke)(ke)以(yi)(yi)(yi)(yi)取(qu)長補短，調(diao)節本身公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)策(ce)略，獲得(de)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)取(qu)得(de)成(cheng)功(gong)。媒(mei)體(ti)(ti)(ti)(ti)(ti)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)實(shi)踐(jian)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)說明(ming)，公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)可(ke)(ke)(ke)行(xing)性(xing)分(fen)析(xi)(xi)(xi)(xi)、費用(yong)(yong)(yong)預算、公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)眾(zhong)遍(bian)布、場所(suo)交(jiao)通(tong)(tong)情(qing)(qing)況、有(you)(you)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)法律法規(gui)(gui)等(deng)都(dou)應(ying)開(kai)(kai)展具(ju)體(ti)(ti)(ti)(ti)(ti)調(diao)研(yan)，隨后開(kai)(kai)展較(jiao)(jiao)為(wei)(wei)(wei)，產(chan)(chan)生(sheng)數據(ju)分(fen)析(xi)(xi)(xi)(xi)報告，最(zui)終(zhong)做出(chu)(chu)客觀性(xing)管(guan)理(li)決(jue)策(ce)。四(si)、方(fang)(fang)(fang)(fang)案(an)策(ce)劃(hua)要全面(mian)，實(shi)際(ji)(ji)操作(zuo)要嚴實(shi)這(zhe)(zhe)是(shi)(shi)(shi)(shi)由于(yu)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)只(zhi)給大(da)(da)(da)家一(yi)(yi)(yi)(yi)(yi)次取(qu)得(de)成(cheng)功(gong)或錯誤的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)機(ji)(ji)遇。公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)并(bing)(bing)(bing)(bing)不(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)影片或電視機(ji)(ji)。他(ta)們不(bu)(bu)(bu)(bu)(bu)(bu)可(ke)(ke)(ke)以(yi)(yi)(yi)(yi)再度運行(xing)。每一(yi)(yi)(yi)(yi)(yi)次直播(bo)(bo)現場。一(yi)(yi)(yi)(yi)(yi)旦發生(sheng)不(bu)(bu)(bu)(bu)(bu)(bu)正確，就(jiu)(jiu)無法填(tian)補，也(ye)(ye)不(bu)(bu)(bu)(bu)(bu)(bu)可(ke)(ke)(ke)心存僥幸。五、多(duo)(duo)方(fang)(fang)(fang)(fang)位(wei)評(ping)定(ding)在(zai)(zai)(zai)點(dian)(dian)(dian)(dian)(dian)評(ping)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)時，通(tong)(tong)常(chang)只(zhi)點(dian)(dian)(dian)(dian)(dian)評(ping)實(shi)施(shi)(shi)(shi)實(shi)際(ji)(ji)效(xiao)(xiao)果，點(dian)(dian)(dian)(dian)(dian)評(ping)不(bu)(bu)(bu)(bu)(bu)(bu)足全方(fang)(fang)(fang)(fang)位(wei)。公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)性(xing)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)方(fang)(fang)(fang)(fang)案(an)策(ce)劃(hua)總(zong)體(ti)(ti)(ti)(ti)(ti)實(shi)際(ji)(ji)效(xiao)(xiao)果僅(jin)有(you)(you)在(zai)(zai)(zai)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)總(zong)體(ti)(ti)(ti)(ti)(ti)目(mu)標(biao)恰(qia)當、賣(mai)(mai)(mai)點(dian)(dian)(dian)(dian)(dian)確立(li)、資(zi)金分(fen)配有(you)(you)效(xiao)(xiao)、資(zi)金投(tou)入與(yu)(yu)產(chan)(chan)出(chu)(chu)率(lv)成(cheng)占比(bi)、公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)資(zi)源搜(sou)集全方(fang)(fang)(fang)(fang)位(wei)、新(xin)(xin)(xin)聞(wen)媒(mei)體(ti)(ti)(ti)(ti)(ti)組成(cheng)科(ke)學(xue)合理(li)、公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)眾(zhong)與(yu)(yu)新(xin)(xin)(xin)聞(wen)媒(mei)體(ti)(ti)(ti)(ti)(ti)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)更為(wei)(wei)(wei)推(tui)進(jin)、社(she)會(hui)(hui)資(zi)源提升(sheng)(sheng)、多(duo)(duo)方(fang)(fang)(fang)(fang)滿(man)意率(lv)除開(kai)(kai)實(shi)施(shi)(shi)(shi)實(shi)際(ji)(ji)效(xiao)(xiao)果以(yi)(yi)(yi)(yi)外(wai)還量(liang)(liang)(liang)化分(fen)析(xi)(xi)(xi)(xi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)情(qing)(qing)形(xing)下才可(ke)(ke)(ke)以(yi)(yi)(yi)(yi)獲得(de)反(fan)映這(zhe)(zhe)類(lei)全面(mian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)點(dian)(dian)(dian)(dian)(dian)評(ping)有(you)(you)益于(yu)對(dui)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)績效(xiao)(xiao)評(ping)估(gu)，對(dui)人(ren)(ren)會(hui)(hui)承擔，也(ye)(ye)可(ke)(ke)(ke)以(yi)(yi)(yi)(yi)提升(sheng)(sheng)工作(zuo)經驗，為(wei)(wei)(wei)下一(yi)(yi)(yi)(yi)(yi)次公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)策(ce)劃(hua)和(he)(he)(he)實(shi)施(shi)(shi)(shi)打(da)下較(jiao)(jiao)好(hao)(hao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)基本。公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)策(ce)劃(hua)和(he)(he)(he)實(shi)施(shi)(shi)(shi)必(bi)(bi)須(xu)積(ji)累經驗。應(ying)當大(da)(da)(da)量(liang)(liang)(liang)地(di)策(ce)劃(hua)和(he)(he)(he)實(shi)施(shi)(shi)(shi)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)。在(zai)(zai)(zai)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)規(gui)(gui)劃(hua)和(he)(he)(he)實(shi)施(shi)(shi)(shi)中(zhong)依然(ran)有(you)(you)很(hen)多(duo)(duo)方(fang)(fang)(fang)(fang)法可(ke)(ke)(ke)以(yi)(yi)(yi)(yi)應(ying)用(yong)(yong)(yong)。只(zhi)需(xu)大(da)(da)(da)家持續吸取(qu)經驗并(bing)(bing)(bing)(bing)運用(yong)(yong)(yong)于(yu)實(shi)踐(jian)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)，大(da)(da)(da)家就(jiu)(jiu)可(ke)(ke)(ke)以(yi)(yi)(yi)(yi)方(fang)(fang)(fang)(fang)案(an)和(he)(he)(he)實(shi)施(shi)(shi)(shi)大(da)(da)(da)量(liang)(liang)(liang)、更有(you)(you)感染(ran)力和(he)(he)(he)更順利(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)。

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