石家(jia)莊市危機公(gong)關：如(ru)家(jia)酒店與全季依次被曝環境衛(wei)生問題事情

　　如(ru)家(jia)(jia)(jia)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)、全(quan)(quan)季(ji)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)依(yi)次被曝(pu)消(xiao)極事(shi)情10月4日，新浪微博網(wang)民 蟲(chong)子(zi)(zi)不(bu)可控(kong)性，創口(kou)不(bu)可以明(ming)確系(xi)(xi)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)蟲(chong)子(zi)(zi)所(suo)(suo)為。該(gai)住(zhu)(zhu)(zhu)(zhu)客(ke)表(biao)明(ming)，因(yin)為該(gai)全(quan)(quan)季(ji)店(dian)(dian)(dian)(dian)(dian)面(mian)為加盟連(lian)鎖(suo)店(dian)(dian)(dian)(dian)(dian)，因(yin)而(er)目前(qian)為止，能(neng)聯(lian)(lian)絡(luo)到(dao)較(jiao)大的(de)(de)領(ling)導干部(bu)為該(gai)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)店(dian)(dian)(dian)(dian)(dian)家(jia)(jia)(jia)及(ji)其(qi)小區業(ye)主意(yi)味著(zhu)(zhu)。其(qi)向(xiang)華住(zhu)(zhu)(zhu)(zhu)集(ji)(ji)團手(shou)機(ji)(ji)舉報，也僅有(you)店(dian)(dian)(dian)(dian)(dian)家(jia)(jia)(jia)和(he)客(ke)戶(hu)意(yi)味著(zhu)(zhu)前(qian)去(qu)連(lian)接。截至10月9日，另一(yi)(yi)方仍未給(gei)與意(yi)見反饋。接著(zhu)(zhu)居民公(gong)布被蟲(chong)子(zi)(zi)咬到(dao)的(de)(de)相片，互(hu)聯(lian)(lian)網(wang)民聲一(yi)(yi)邊(bian)(bian)倒，陸續斥責酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)環境(jing)衛(wei)生有(you)什么問(wen)題。10月11日，在(zai)(zai)(zai)新聞媒體的(de)(de)蔓延下(xia)，住(zhu)(zhu)(zhu)(zhu)全(quan)(quan)季(ji)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)被蟲(chong)子(zi)(zi)飲血(xue)，酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)回復(fu)稱不(bu)可以明(ming)確系(xi)(xi)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)蟲(chong)子(zi)(zi)所(suo)(suo)為一(yi)(yi)事(shi)在(zai)(zai)(zai)互(hu)聯(lian)(lian)網(wang)上(shang)探(tan)討關(guan)(guan)注度上(shang)漲。無論(lun)(lun)是被曝(pu)洗手(shou)間(jian)現(xian)(xian)活蛆或是床邊(bian)(bian)不(bu)斷涌現(xian)(xian)吸血(xue)蟲(chong)，針對(dui)(dui)認為顧(gu)客(ke)給(gei)予高品質特色(se)服務的(de)(de)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)服務行業(ye)而(er)言，全(quan)(quan)是一(yi)(yi)件(jian)不(bu)利于酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)用戶(hu)評價(jia)的(de)(de)消(xiao)極事(shi)情。同陷消(xiao)極輿論(lun)(lun)渦旋，同是酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)不(bu)斷涌現(xian)(xian)昆蟲(chong)，如(ru)家(jia)(jia)(jia)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)和(he)全(quan)(quan)季(ji)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)的(de)(de)互(hu)聯(lian)(lian)網(wang)心態邁(mai)向(xiang)卻(que)不(bu)一(yi)(yi)樣。正臉或是沉(chen)默無言：后(hou)面(mian)危機(ji)(ji)公(gong)關(guan)(guan)措施成(cheng)用戶(hu)評價(jia)優劣的(de)(de)核心在(zai)(zai)(zai)每(mei)家(jia)(jia)(jia)新聞媒體的(de)(de)新聞稿中(zhong)，我(wo)們可以看得出，如(ru)家(jia)(jia)(jia)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)認可蟲(chong)子(zi)(zi)的(de)(de)存有(you)，立即(ji)為住(zhu)(zhu)(zhu)(zhu)客(ke)拆換屋子(zi)(zi)并(bing)免3天房租(zu)費(fei)以解(jie)決困難。如(ru)家(jia)(jia)(jia)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)的(de)(de)后(hou)面(mian)對(dui)(dui)策達到(dao)了(le)當(dang)事(shi)人租(zu)客(ke)的(de)(de)需求，經新媒體傳播后(hou)減輕了(le)社會輿論(lun)(lun)對(dui)(dui)如(ru)家(jia)(jia)(jia)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)的(de)(de)不(bu)良情緒，在(zai)(zai)(zai)網(wang)友(you)心里遺留下(xia)了(le)勇于擔當(dang)、竭盡全(quan)(quan)力為顧(gu)客(ke)處理問(wen)題的(de)(de)好印(yin)像，社會輿論(lun)(lun)探(tan)討向(xiang)著(zhu)(zhu)正臉發(fa)(fa)展(zhan)趨勢發(fa)(fa)展(zhan)。而(er)在(zai)(zai)(zai)全(quan)(quan)季(ji)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)事(shi)情中(zhong)，住(zhu)(zhu)(zhu)(zhu)客(ke)身上(shang)出現(xian)(xian)幾(ji)個紅苞，據住(zhu)(zhu)(zhu)(zhu)客(ke)常(chang)說(shuo)枕(zhen)頭套上(shang)一(yi)(yi)共勒(le)死6、7只蟲(chong)子(zi)(zi)，外部(bu)當(dang)然將紅苞與酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)的(de)(de)蟲(chong)子(zi)(zi)聯(lian)(lian)絡(luo)在(zai)(zai)(zai)一(yi)(yi)起，覺得是酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)的(de)(de)環境(jing)衛(wei)生不(bu)過關(guan)(guan)造成(cheng)蟲(chong)子(zi)(zi)出現(xian)(xian)。而(er)全(quan)(quan)季(ji)所(suo)(suo)屬的(de)(de)華住(zhu)(zhu)(zhu)(zhu)集(ji)(ji)團在(zai)(zai)(zai)這里事(shi)情中(zhong)沉(chen)默無言以對(dui)(dui)，當(dang)事(shi)人行為主體全(quan)(quan)季(ji)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)回復(fu)的(de)(de)創口(kou)不(bu)可以明(ming)確系(xi)(xi)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)蟲(chong)子(zi)(zi)所(suo)(suo)為也是引燃了(le)互(hu)聯(lian)(lian)網(wang)負(fu)面(mian)情緒。

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