品牌公關工作中(zhong)什么可以自(zi)己做，哪些(xie)務必(bi)找(zhao)公關公司？

　　上(shang)(shang)年，我(wo)參與一(yi)次(ci)線下(xia)推廣活動(dong)(dong)的(de)(de)(de)(de)(de)情況下(xia)，聽見一(yi)個(ge)老總的(de)(de)(de)(de)(de)一(yi)句話：一(yi)切單(dan)核心的(de)(de)(de)(de)(de)工(gong)作都(dou)應(ying)當外(wai)(wai)包(bao)，企(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)應(ying)該(gai)對(dui)焦關(guan)(guan)(guan)(guan)(guan)鍵工(gong)作的(de)(de)(de)(de)(de)自(zi)(zi)(zi)主創新(xin)(xin)與發(fa)(fa)展(zhan)趨勢。他們代表什(shen)么(me)(me)意(yi)思呢？舉例(li)說(shuo)明，例(li)如(ru)(ru)你是(shi)(shi)(shi)(shi)(shi)生(sheng)產(chan)制(zhi)造(zao)(zao)玻璃(li)(li)茶杯的(de)(de)(de)(de)(de)企(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)，你也(ye)就(jiu)(jiu)應(ying)當把關(guan)(guan)(guan)(guan)(guan)鍵業(ye)(ye)(ye)(ye)(ye)務(wu)(wu)流程對(dui)焦在生(sheng)產(chan)制(zhi)造(zao)(zao)好(hao)(hao)的(de)(de)(de)(de)(de)玻璃(li)(li)茶杯上(shang)(shang)，別(bie)的(de)(de)(de)(de)(de)的(de)(de)(de)(de)(de)，例(li)如(ru)(ru)品(pin)牌公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)、財(cai)務(wu)(wu)等都(dou)能(neng)夠(gou)外(wai)(wai)包(bao)給(gei)(gei)承(cheng)包(bao)方企(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)mdash;mdash;品(pin)牌公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)業(ye)(ye)(ye)(ye)(ye)務(wu)(wu)流程外(wai)(wai)包(bao)給(gei)(gei)廣告宣傳公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)，財(cai)務(wu)(wu)業(ye)(ye)(ye)(ye)(ye)務(wu)(wu)流程交給(gei)(gei)會計師事務(wu)(wu)所。說(shuo)的(de)(de)(de)(de)(de)比(bi)(bi)(bi)不(bu)(bu)(bu)上(shang)(shang)唱的(de)(de)(de)(de)(de)。為(wei)什(shen)么(me)(me)那(nei)么(me)(me)多(duo)企(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)也(ye)要(yao)開設那(nei)么(me)(me)多(duo)單(dan)位(wei)(wei)？是(shi)(shi)(shi)(shi)(shi)由(you)(you)于非常大(da)水平(ping)(ping)上(shang)(shang)，建造(zao)(zao)比(bi)(bi)(bi)外(wai)(wai)包(bao)更(geng)(geng)劃(hua)得(de)(de)來(lai)(lai)(lai)。可(ke)(ke)是(shi)(shi)(shi)(shi)(shi)，盡管(guan)自(zi)(zi)(zi)身(shen)(shen)建、自(zi)(zi)(zi)己(ji)(ji)(ji)做(zuo)(zuo)，有(you)一(yi)些(xie)工(gong)作中(zhong)還一(yi)定(ding)(ding)要(yao)外(wai)(wai)包(bao)。今日(ri)(ri)，說(shuo)一(yi)說(shuo)品(pin)牌公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)單(dan)位(wei)(wei)，什(shen)么(me)(me)工(gong)作中(zhong)務(wu)(wu)必(bi)(bi)(bi)自(zi)(zi)(zi)己(ji)(ji)(ji)做(zuo)(zuo)，什(shen)么(me)(me)則務(wu)(wu)必(bi)(bi)(bi)外(wai)(wai)包(bao)。一(yi)個(ge)工(gong)作中(zhong)外(wai)(wai)包(bao)不(bu)(bu)(bu)外(wai)(wai)包(bao)的(de)(de)(de)(de)(de)規(gui)范，我(wo)覺得(de)(de)和(he)(he)成(cheng)(cheng)本費(fei)(fei)有(you)關(guan)(guan)(guan)(guan)(guan)。當單(dan)位(wei)(wei)內(nei)(nei)(nei)部結(jie)(jie)構的(de)(de)(de)(de)(de)費(fei)(fei)用高過外(wai)(wai)界(jie)、或品(pin)質小于外(wai)(wai)界(jie)時(shi)，就(jiu)(jiu)必(bi)(bi)(bi)須外(wai)(wai)包(bao)。例(li)如(ru)(ru)，你企(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)媒(mei)(mei)體(ti)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)單(dan)位(wei)(wei)要(yao)開一(yi)場新(xin)(xin)品(pin)發(fa)(fa)布會，必(bi)(bi)(bi)須邀(yao)(yao)約很(hen)多(duo)新(xin)(xin)聞(wen)(wen)記者來(lai)(lai)(lai)曝出(chu)，最好(hao)(hao)是(shi)(shi)(shi)(shi)(shi)就(jiu)(jiu)交給(gei)(gei)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)。由(you)(you)于，外(wai)(wai)包(bao)比(bi)(bi)(bi)自(zi)(zi)(zi)己(ji)(ji)(ji)做(zuo)(zuo)劃(hua)得(de)(de)來(lai)(lai)(lai)多(duo)了(le)。因(yin)為(wei)你邀(yao)(yao)約新(xin)(xin)聞(wen)(wen)記者必(bi)(bi)(bi)須時(shi)長、交通費(fei)(fei)啥(sha)的(de)(de)(de)(de)(de)吧，找(zhao)(zhao)場地(di)、活動(dong)(dong)策劃(hua)也(ye)要(yao)大(da)量(liang)的(de)(de)(de)(de)(de)的(de)(de)(de)(de)(de)時(shi)間(jian)和(he)(he)成(cheng)(cheng)本費(fei)(fei)吧，那(nei)樣一(yi)算(suan)，自(zi)(zi)(zi)己(ji)(ji)(ji)做(zuo)(zuo)還比(bi)(bi)(bi)不(bu)(bu)(bu)上(shang)(shang)交給(gei)(gei)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)。自(zi)(zi)(zi)然，你做(zuo)(zuo)為(wei)企(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)人(ren)(ren)(ren)員(yuan)，一(yi)定(ding)(ding)要(yao)搞好(hao)(hao)這(zhe)(zhe)一(yi)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)路橋梁，把控(kong)、監(jian)管(guan)好(hao)(hao)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)的(de)(de)(de)(de)(de)成(cheng)(cheng)效。那(nei)麼，什(shen)么(me)(me)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)服務(wu)(wu)購置(zhi)劃(hua)得(de)(de)來(lai)(lai)(lai)？什(shen)么(me)(me)自(zi)(zi)(zi)己(ji)(ji)(ji)做(zuo)(zuo)劃(hua)得(de)(de)來(lai)(lai)(lai)呢？1、企(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)自(zi)(zi)(zi)己(ji)(ji)(ji)做(zuo)(zuo)不(bu)(bu)(bu)了(le)的(de)(de)(de)(de)(de)：這(zhe)(zhe)類服務(wu)(wu)項目一(yi)般(ban)對(dui)技(ji)術專(zhuan)業(ye)(ye)(ye)(ye)(ye)需求較高，必(bi)(bi)(bi)須專(zhuan)業(ye)(ye)(ye)(ye)(ye)專(zhuan)用工(gong)具、鑒(jian)定(ding)(ding)人(ren)(ren)(ren)累積，并且企(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)自(zi)(zi)(zi)己(ji)(ji)(ji)做(zuo)(zuo)不(bu)(bu)(bu)了(le)，你只有(you)交給(gei)(gei)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)去(qu)做(zuo)(zuo)。例(li)如(ru)(ru)，公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)給(gei)(gei)予的(de)(de)(de)(de)(de)輿情監(jian)測、高層住宅關(guan)(guan)(guan)(guan)(guan)聯、危(wei)機公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)等，企(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)一(yi)般(ban)都(dou)做(zuo)(zuo)不(bu)(bu)(bu)來(lai)(lai)(lai)，你一(yi)定(ding)(ding)要(yao)去(qu)購置(zhi)。2、企(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)自(zi)(zi)(zi)身(shen)(shen)能(neng)做(zuo)(zuo)，但(dan)自(zi)(zi)(zi)己(ji)(ji)(ji)做(zuo)(zuo)劃(hua)不(bu)(bu)(bu)來(lai)(lai)(lai)的(de)(de)(de)(de)(de)：這(zhe)(zhe)類技(ji)術專(zhuan)業(ye)(ye)(ye)(ye)(ye)度沒有(you)太高，企(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)自(zi)(zi)(zi)身(shen)(shen)能(neng)做(zuo)(zuo)可(ke)(ke)是(shi)(shi)(shi)(shi)(shi)進(jin)行了(le)又劃(hua)不(bu)(bu)(bu)來(lai)(lai)(lai)，最好(hao)(hao)是(shi)(shi)(shi)(shi)(shi)也(ye)需要(yao)交給(gei)(gei)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)。家(jia)中(zhong)想(xiang)吃面(mian)，自(zi)(zi)(zi)身(shen)(shen)種(zhong)麥(mai)子不(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)不(bu)(bu)(bu)能(neng)，成(cheng)(cheng)本費(fei)(fei)太高，你又要(yao)栽種(zhong)、又要(yao)收種(zhong)、又要(yao)碾成(cheng)(cheng)小麥(mai)面(mian)粉，成(cheng)(cheng)本費(fei)(fei)毫無疑(yi)(yi)問(wen)太高。規(gui)模(mo)性文稿(gao)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)布、舉行新(xin)(xin)品(pin)發(fa)(fa)布會的(de)(de)(de)(de)(de)硬件配置(zhi)這(zhe)(zhe)些(xie)，企(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)自(zi)(zi)(zi)己(ji)(ji)(ji)做(zuo)(zuo)就(jiu)(jiu)很(hen)貴(gui)，最好(hao)(hao)是(shi)(shi)(shi)(shi)(shi)交給(gei)(gei)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)。可(ke)(ke)是(shi)(shi)(shi)(shi)(shi)，許多(duo)工(gong)作中(zhong)也(ye)是(shi)(shi)(shi)(shi)(shi)必(bi)(bi)(bi)須企(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)內(nei)(nei)(nei)部結(jie)(jie)構做(zuo)(zuo)。1、企(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)日(ri)(ri)常的(de)(de)(de)(de)(de)散播經營(ying)：如(ru)(ru)雙微一(yi)抖(dou)（微信(xin)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)眾(zhong)平(ping)(ping)臺(tai)、新(xin)(xin)浪微博(bo)、抖(dou)音短視頻）等自(zi)(zi)(zi)媒(mei)(mei)體(ti)的(de)(de)(de)(de)(de)運營(ying)管(guan)理和(he)(he)具體(ti)內(nei)(nei)(nei)容(rong)生(sheng)產(chan)制(zhi)造(zao)(zao)。由(you)(you)于，企(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)惹人(ren)(ren)(ren)做(zuo)(zuo)這(zhe)(zhe)種(zhong)比(bi)(bi)(bi)找(zhao)(zhao)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)劃(hua)得(de)(de)來(lai)(lai)(lai)多(duo)了(le)。此(ci)外(wai)(wai)，你自(zi)(zi)(zi)己(ji)(ji)(ji)媒(mei)(mei)體(ti)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)單(dan)位(wei)(wei)的(de)(de)(de)(de)(de)工(gong)作員(yuan)，毫無疑(yi)(yi)問(wen)比(bi)(bi)(bi)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)更(geng)(geng)掌(zhang)握(wo)企(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)戰略(lve)、核心競爭力(li)、業(ye)(ye)(ye)(ye)(ye)務(wu)(wu)流程銷售業(ye)(ye)(ye)(ye)(ye)績、產(chan)品(pin)與服務(wu)(wu)和(he)(he)市場環境，乃至(zhi)給(gei)(gei)BOSS寫個(ge)講演(yan)稿(gao)，企(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)人(ren)(ren)(ren)員(yuan)也(ye)比(bi)(bi)(bi)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)更(geng)(geng)快、更(geng)(geng)強。更(geng)(geng)何(he)況，企(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)內(nei)(nei)(nei)部結(jie)(jie)構溝通成(cheng)(cheng)本更(geng)(geng)低，更(geng)(geng)能(neng)滿足當今迅速改變的(de)(de)(de)(de)(de)推廣自(zi)(zi)(zi)然環境。2、網(wang)絡(luo)媒(mei)(mei)體(ti)購置(zhi)：如(ru)(ru)今的(de)(de)(de)(de)(de)網(wang)絡(luo)媒(mei)(mei)體(ti)購置(zhi)實際上(shang)(shang)非常容(rong)易了(le)，放到之(zhi)前，這(zhe)(zhe)工(gong)作毫無疑(yi)(yi)問(wen)得(de)(de)交給(gei)(gei)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)，因(yin)為(wei)你并沒有(you)方式去(qu)找(zhao)(zhao)新(xin)(xin)聞(wen)(wen)媒(mei)(mei)體(ti)找(zhao)(zhao)新(xin)(xin)聞(wen)(wen)記者。如(ru)(ru)今網(wang)絡(luo)時(shi)代，，信(xin)息內(nei)(nei)(nei)容(rong)太比(bi)(bi)(bi)較發(fa)(fa)達了(le)，你要(yao)想(xiang)找(zhao)(zhao)哪個(ge)新(xin)(xin)聞(wen)(wen)媒(mei)(mei)體(ti)哪個(ge)新(xin)(xin)聞(wen)(wen)記者找(zhao)(zhao)不(bu)(bu)(bu)著？乃至(zhi)，你立(li)即(ji)從公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)挖(wa)一(yi)個(ge)媒(mei)(mei)體(ti)來(lai)(lai)(lai)就(jiu)(jiu)好(hao)(hao)了(le)。技(ji)術專(zhuan)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)事兒(er)，找(zhao)(zhao)專(zhuan)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)人(ren)(ren)(ren)去(qu)做(zuo)(zuo)。可(ke)(ke)是(shi)(shi)(shi)(shi)(shi)，技(ji)術專(zhuan)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)不(bu)(bu)(bu)可(ke)(ke)靠(kao)的(de)(de)(de)(de)(de)也(ye)不(bu)(bu)(bu)好(hao)(hao)，例(li)如(ru)(ru)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)總流量(liang)舞弊，就(jiu)(jiu)太普(pu)遍了(le)。因(yin)此(ci)，不(bu)(bu)(bu)論是(shi)(shi)(shi)(shi)(shi)自(zi)(zi)(zi)家(jia)人(ren)(ren)(ren)，或是(shi)(shi)(shi)(shi)(shi)外(wai)(wai)包(bao)給(gei)(gei)他人(ren)(ren)(ren)，一(yi)定(ding)(ding)要(yao)找(zhao)(zhao)可(ke)(ke)信(xin)的(de)(de)(de)(de)(de)。

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　　本文標題：品牌公關工作中什么可以自己做，哪些務必找公關公司？　　地址：/ziliao/5177.html