公關策劃活動是(shi)展示企業(ye)形象的服務平(ping)臺
這(zhe)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)個知(zhi)名(ming)(ming)(ming)品(pin)(pin)牌(pai)(pai)取(qu)勝(sheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)時代。知(zhi)名(ming)(ming)(ming)品(pin)(pin)牌(pai)(pai)已(yi)成為(wei)(wei)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司競爭優勢的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)重要(yao)組成部分(fen)(fen)(fen),知(zhi)名(ming)(ming)(ming)品(pin)(pin)牌(pai)(pai)策(ce)劃(hua)(hua)(hua)(hua)(hua)受到(dao)越(yue)來(lai)越(yue)多(duo)(duo)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司領導的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)注。這(zhe)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)個知(zhi)名(ming)(ming)(ming)品(pin)(pin)牌(pai)(pai)消費的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)時代。在應(ying)(ying)對(dui)無數商品(pin)(pin)和(he)(he)服務(wu)項(xiang)目(mu)(mu)時,知(zhi)名(ming)(ming)(ming)品(pin)(pin)牌(pai)(pai)已(yi)成為(wei)(wei)客(ke)戶消費行(xing)為(wei)(wei)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)重要(yao)組成部分(fen)(fen)(fen)。創建(jian)知(zhi)名(ming)(ming)(ming)品(pin)(pin)牌(pai)(pai)進(jin)(jin)(jin)行(xing)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)規(gui)(gui)(gui)(gui)劃(hua)(hua)(hua)(hua)(hua)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)首選。1、目(mu)(mu)標(biao)必須(xu)定(ding)量(liang)分(fen)(fen)(fen)析(xi)(xi)。公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)策(ce)劃(hua)(hua)(hua)(hua)(hua)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)非常重要(yao)。大(da)(da)中型公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)策(ce)劃(hua)(hua)(hua)(hua)(hua)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)通(tong)常消耗大(da)(da)量(liang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)人力(li)(li)(li)(li)資(zi)源(yuan)、物力(li)(li)(li)(li)資(zi)源(yuan)和(he)(he)資(zi)金資(zi)源(yuan)。為(wei)(wei)了(le)創造知(zhi)名(ming)(ming)(ming)品(pin)(pin)牌(pai)(pai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)聲譽、認可度(du)和(he)(he)品(pin)(pin)牌(pai)(pai)效(xiao)應(ying)(ying),大(da)(da)量(liang)目(mu)(mu)標(biao)客(ke)戶購(gou)買(mai)其(qi)商品(pin)(pin),這(zhe)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)新(xin)產(chan)品(pin)(pin)上市(shi)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)策(ce)劃(hua)(hua)(hua)(hua)(hua)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)目(mu)(mu)標(biao)。不(bu)(bu)(bu)建(jian)議在沒(mei)有(you)目(mu)(mu)標(biao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)情況(kuang)下(xia)花(hua)費大(da)(da)量(liang)資(zi)金進(jin)(jin)(jin)行(xing)主題活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)。如果目(mu)(mu)標(biao)不(bu)(bu)(bu)確定(ding),就(jiu)不(bu)(bu)(bu)值(zhi)得(de)。許多(duo)(duo)人力(li)(li)(li)(li)資(zi)源(yuan)、物力(li)(li)(li)(li)資(zi)源(yuan)和(he)(he)資(zi)源(yuan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)資(zi)本投資(zi)沒(mei)有(you)定(ding)量(liang)分(fen)(fen)(fen)析(xi)(xi)(提(ti)高聲譽和(he)(he)品(pin)(pin)牌(pai)(pai)效(xiao)應(ying)(ying)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)百分(fen)(fen)(fen)數,促進(jin)(jin)(jin)市(shi)場(chang)(chang)銷售)。只(zhi)有(you)目(mu)(mu)標(biao),才能(neng)定(ding)位和(he)(he)信用(yong)硬幣的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)定(ding)量(liang)分(fen)(fen)(fen)析(xi)(xi)才能(neng)定(ding)位和(he)(he)實施(shi)目(mu)(mu)標(biao)不(bu)(bu)(bu)遠,只(zhi)能(neng)定(ding)量(liang)分(fen)(fen)(fen)析(xi)(xi)目(mu)(mu)標(biao)。只(zhi)有(you)用(yong)一(yi)(yi)(yi)半的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)努力(li)(li)(li)(li)才能(neng)得(de)到(dao)兩倍的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)結(jie)果。二(er)、集中傳(chuan)播(bo)產(chan)品(pin)(pin)賣點公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)規(gui)(gui)(gui)(gui)劃(hua)(hua)(hua)(hua)(hua)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)展示(shi)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司企業形象(xiang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)服務(wu)平(ping)臺,不(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)般的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)營(ying)銷活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong),明確主題活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)產(chan)品(pin)(pin)賣點,以(yi)產(chan)品(pin)(pin)賣點作為(wei)(wei)規(gui)(gui)(gui)(gui)劃(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)基礎(chu)和(he)(he)主要(yao)任務(wu)。公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)規(gui)(gui)(gui)(gui)劃(hua)(hua)(hua)(hua)(hua)必須(xu)創造如此精彩的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)高潮(chao),使(shi)設(she)計方(fang)案更加獨特、相(xiang)(xiang)(xiang)關(guan)(guan)(guan)(guan)、易于(yu)傳(chuan)播(bo)。當然,產(chan)品(pin)(pin)賣點的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)集中傳(chuan)播(bo)并不(bu)(bu)(bu)僅(jin)僅(jin)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)傳(chuan)播(bo)一(yi)(yi)(yi)個信息內容,而(er)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)將(jiang)主題活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)目(mu)(mu)標(biao)與(yu)目(mu)(mu)標(biao)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)眾的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)兩個要(yao)素相(xiang)(xiang)(xiang)結(jie)合(he),突出(chu)產(chan)品(pin)(pin)賣點,提(ti)高主題活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)有(you)效(xiao)性。三、二(er)。公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)規(gui)(gui)(gui)(gui)劃(hua)(hua)(hua)(hua)(hua)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)最(zui)初(chu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)種(zhong)(zhong)(zhong)新(xin)聞(wen)媒(mei)(mei)(mei)體(ti),伴隨著新(xin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)工(gong)具(ju)和(he)(he)新(xin)技(ji)術的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)不(bu)(bu)(bu)斷出(chu)現。與(yu)主流媒(mei)(mei)(mei)體(ti)和(he)(he)媒(mei)(mei)(mei)體(ti)廣(guang)告一(yi)(yi)(yi)樣,公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)新(xin)聞(wen)媒(mei)(mei)(mei)體(ti)也在進(jin)(jin)(jin)行(xing)改(gai)革,互聯網等繁榮的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)新(xin)聞(wen)媒(mei)(mei)(mei)體(ti)被應(ying)(ying)用(yong)于(yu)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)規(gui)(gui)(gui)(gui)劃(hua)(hua)(hua)(hua)(hua)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)。公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)規(gui)(gui)(gui)(gui)劃(hua)(hua)(hua)(hua)(hua)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)由于(yu)其(qi)組織權(quan)益和(he)(he)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)(gong)權(quan)益的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)特點,具(ju)有(you)良好的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)(gong)和(he)(he)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)(gong)媒(mei)(mei)(mei)體(ti)發展的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)特點,以(yi)及(ji)其(qi)內部發布、宣傳(chuan)媒(mei)(mei)(mei)體(ti)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)為(wei)(wei)基礎(chu)。完成資(zi)源(yuan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)傳(chuan)播(bo)和(he)(he)整合(he),可以(yi)提(ti)高公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)規(gui)(gui)(gui)(gui)劃(hua)(hua)(hua)(hua)(hua)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)使(shi)用(yong)價值(zhi)和(he)(he)實際效(xiao)果。4、規(gui)(gui)(gui)(gui)劃(hua)(hua)(hua)(hua)(hua)應(ying)(ying)全(quan)面(mian),實際操作應(ying)(ying)嚴格。公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)規(gui)(gui)(gui)(gui)劃(hua)(hua)(hua)(hua)(hua)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)規(gui)(gui)(gui)(gui)劃(hua)(hua)(hua)(hua)(hua)方(fang)法是(shi)(shi)(shi)(shi)(shi)(shi)(shi)什么?最(zui)重要(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)全(quan)面(mian)性。這(zhe)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)因為(wei)(wei)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)規(gui)(gui)(gui)(gui)劃(hua)(hua)(hua)(hua)(hua)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)只(zhi)能(neng)給我們(men)一(yi)(yi)(yi)個成功(gong)或(huo)失敗的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)機會(hui)。公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)規(gui)(gui)(gui)(gui)劃(hua)(hua)(hua)(hua)(hua)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)不(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)表演(yan)或(huo)電(dian)視。你(ni)不(bu)(bu)(bu)能(neng)再來(lai)了(le)。每次都(dou)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)現場(chang)(chang)直播(bo)。一(yi)(yi)(yi)旦(dan)出(chu)現錯誤,就(jiu)無法挽回(hui),你(ni)永(yong)遠不(bu)(bu)(bu)會(hui)冒險(xian)。5、將(jiang)危機轉化為(wei)(wei)機遇。大(da)(da)中型公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)規(gui)(gui)(gui)(gui)劃(hua)(hua)(hua)(hua)(hua)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)具(ju)有(you)一(yi)(yi)(yi)定(ding)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)不(bu)(bu)(bu)可預(yu)(yu)測(ce)性,以(yi)避(bi)免(mian)(mian)事故發生(sheng)。公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)人員在規(gui)(gui)(gui)(gui)劃(hua)(hua)(hua)(hua)(hua)和(he)(he)實施(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)整個過程中應(ying)(ying)具(ju)有(you)明顯的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)憂患(huan)意識,充分(fen)(fen)(fen)預(yu)(yu)測(ce)和(he)(he)分(fen)(fen)(fen)析(xi)(xi)可能(neng)發生(sheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)各種(zhong)(zhong)(zhong)風險(xian),并制定(ding)相(xiang)(xiang)(xiang)對(dui)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)預(yu)(yu)防措施(shi)。只(zhi)有(you)消除所有(you)風險(xian),制定(ding)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)規(gui)(gui)(gui)(gui)劃(hua)(hua)(hua)(hua)(hua)方(fang)案才能(neng)得(de)到(dao)保障。如果產(chan)生(sheng)不(bu)(bu)(bu)利影響,一(yi)(yi)(yi)種(zhong)(zhong)(zhong)方(fang)法是(shi)(shi)(shi)(shi)(shi)(shi)(shi)立即(ji)向公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)眾賠罪(zui),避(bi)免(mian)(mian)再次發生(sheng),不(bu)(bu)(bu)與(yu)新(xin)聞(wen)相(xiang)(xiang)(xiang)反(fan),努力(li)(li)(li)(li)解(jie)決公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)問題和(he)(he)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)問題的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)應(ying)(ying)用(yong),否則很難通(tong)過公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)解(jie)決公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)問題。提(ti)高吸引力(li)(li)(li)(li);營(ying)銷活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)目(mu)(mu)標(biao)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)增加總銷售額和(he)(he)市(shi)場(chang)(chang)份額。此外,公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司還必須(xu)負(fu)責(ze)(ze)營(ying)銷推廣(guang)和(he)(he)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi),這(zhe)兩種(zhong)(zhong)(zhong)責(ze)(ze)任不(bu)(bu)(bu)能(neng)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)通(tong)用(yong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)種(zhong)(zhong)(zhong)社會(hui)行(xing)為(wei)(wei),營(ying)銷推廣(guang)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)種(zhong)(zhong)(zhong)經濟發展的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)個人行(xing)為(wei)(wei)。公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)規(gui)(gui)(gui)(gui)劃(hua)(hua)(hua)(hua)(hua)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)關(guan)(guan)(guan)(guan)心公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)眾,營(ying)銷活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)關(guan)(guan)(guan)(guan)心客(ke)戶。公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)與(yu)銷售市(shi)場(chang)(chang)有(you)很大(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)不(bu)(bu)(bu)同。營(ying)銷推廣(guang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)方(fang)式不(bu)(bu)(bu)適合(he)處理(li)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)問題。公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)規(gui)(gui)(gui)(gui)劃(hua)(hua)(hua)(hua)(hua)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)非常多(duo)(duo),客(ke)戶只(zhi)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)種(zhong)(zhong)(zhong)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)
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