危(wei)機公關再極致也(ye)藏不住食品類公網絡(luo)安(an)全問(wen)題沉沉的星巴克

　　從媒體(ti)公(gong)關營(ying)銷推(tui)廣(guang)角度(du)觀(guan)察，此(ci)(ci)(ci)次(ci)(ci)(ci)(ci)星(xing)(xing)(xing)(xing)(xing)(xing)(xing)(xing)巴(ba)(ba)(ba)(ba)克(ke)(ke)(ke)(ke)(ke)(ke)對(dui)(dui)無(wu)錫市門(men)(men)店(dian)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)安(an)(an)(an)(an)全(quan)(quan)(quan)問(wen)(wen)(wen)(wen)題(ti)(ti)(ti)的(de)(de)(de)(de)(de)(de)媒體(ti)公(gong)關，稱得(de)上(shang)(shang)(shang)極(ji)致(zhi)(zhi)。談何極(ji)致(zhi)(zhi)，我們一(yi)(yi)起總結(jie)一(yi)(yi)遍星(xing)(xing)(xing)(xing)(xing)(xing)(xing)(xing)巴(ba)(ba)(ba)(ba)克(ke)(ke)(ke)(ke)(ke)(ke)的(de)(de)(de)(de)(de)(de)媒體(ti)公(gong)關解(jie)決，你也就懂了(le)(le)(le)(le)。01星(xing)(xing)(xing)(xing)(xing)(xing)(xing)(xing)巴(ba)(ba)(ba)(ba)克(ke)(ke)(ke)(ke)(ke)(ke)重現(xian)100分(fen)危機(ji)公(gong)關在(zai)(zai)星(xing)(xing)(xing)(xing)(xing)(xing)(xing)(xing)巴(ba)(ba)(ba)(ba)克(ke)(ke)(ke)(ke)(ke)(ke)無(wu)錫市倆(lia)(lia)家(jia)(jia)門(men)(men)店(dian)被網爆(bao)存(cun)有(you)(you)(you)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)類(lei)實(shi)際操作(zuo)(zuo)違(wei)反(fan)規定(ding)(ding)之(zhi)(zhi)后(hou)，在(zai)(zai)社(she)交媒體(ti)上(shang)(shang)(shang)引(yin)起了(le)(le)(le)(le)強烈(lie)反(fan)響，一(yi)(yi)時之(zhi)(zhi)間(jian)話題(ti)(ti)(ti)討(tao)論(lun)(lun)#星(xing)(xing)(xing)(xing)(xing)(xing)(xing)(xing)巴(ba)(ba)(ba)(ba)克(ke)(ke)(ke)(ke)(ke)(ke)私(si)換調料標(biao)識應(ying)用(yong)超期食(shi)(shi)(shi)(shi)(shi)(shi)物#、#星(xing)(xing)(xing)(xing)(xing)(xing)(xing)(xing)巴(ba)(ba)(ba)(ba)克(ke)(ke)(ke)(ke)(ke)(ke)經(jing)(jing)常(chang)碰觸食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)類(lei)安(an)(an)(an)(an)全(quan)(quan)(quan)紅(hong)線#、#星(xing)(xing)(xing)(xing)(xing)(xing)(xing)(xing)巴(ba)(ba)(ba)(ba)克(ke)(ke)(ke)(ke)(ke)(ke)回(hui)(hui)應(ying)無(wu)錫市門(men)(men)店(dian)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)安(an)(an)(an)(an)全(quan)(quan)(quan)問(wen)(wen)(wen)(wen)題(ti)(ti)(ti)#沖(chong)到了(le)(le)(le)(le)熱搜(sou)榜，而(er)(er)(er)(er)吸引(yin)了(le)(le)(le)(le)探討(tao)，可(ke)(ke)以說(shuo)(shuo)成社(she)會(hui)(hui)(hui)輿論(lun)(lun)邁(mai)向一(yi)(yi)邊倒(dao)，眾怒(nu)一(yi)(yi)片(pian)。在(zai)(zai)事情(qing)出(chu)(chu)(chu)(chu)(chu)(chu)現(xian)后(hou)，星(xing)(xing)(xing)(xing)(xing)(xing)(xing)(xing)巴(ba)(ba)(ba)(ba)克(ke)(ke)(ke)(ke)(ke)(ke)當日就在(zai)(zai)官方(fang)(fang)(fang)微(wei)(wei)博傳出(chu)(chu)(chu)(chu)(chu)(chu)了(le)(le)(le)(le)回(hui)(hui)應(ying)，表(biao)明(ming)(ming)(ming)互(hu)(hu)聯(lian)網獲取的(de)(de)(de)(de)(de)(de)問(wen)(wen)(wen)(wen)題(ti)(ti)(ti)大(da)家(jia)(jia)已經(jing)(jing)掌握(wo)，并(bing)(bing)(bing)從容應(ying)對(dui)(dui)關掉了(le)(le)(le)(le)這(zhe)(zhe)(zhe)倆(lia)(lia)家(jia)(jia)門(men)(men)店(dian)，會(hui)(hui)(hui)馬上(shang)(shang)(shang)運行(xing)開(kai)(kai)展(zhan)調查(cha)(cha)。那樣的(de)(de)(de)(de)(de)(de)回(hui)(hui)應(ying)可(ke)(ke)以說(shuo)(shuo)成說(shuo)(shuo)明(ming)(ming)(ming)了(le)(le)(le)(le)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)對(dui)(dui)這(zhe)(zhe)(zhe)件事的(de)(de)(de)(de)(de)(de)高度(du)重視，星(xing)(xing)(xing)(xing)(xing)(xing)(xing)(xing)巴(ba)(ba)(ba)(ba)克(ke)(ke)(ke)(ke)(ke)(ke)在(zai)(zai)局勢發(fa)(fa)醇發(fa)(fa)生(sheng)惡(e)變以前，說(shuo)(shuo)明(ming)(ming)(ming)了(le)(le)(le)(le)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)觀(guan)點和(he)心(xin)(xin)(xin)態，這(zhe)(zhe)(zhe)顯然給顧客吃(chi)下了(le)(le)(le)(le)保心(xin)(xin)(xin)丸，撫(fu)慰(wei)了(le)(le)(le)(le)大(da)家(jia)(jia)的(de)(de)(de)(de)(de)(de)心(xin)(xin)(xin)態。當日夜(ye)里，星(xing)(xing)(xing)(xing)(xing)(xing)(xing)(xing)巴(ba)(ba)(ba)(ba)克(ke)(ke)(ke)(ke)(ke)(ke)發(fa)(fa)布(bu)了(le)(le)(le)(le)第(di)(di)二(er)份事件處(chu)(chu)理(li)(li)(li)結(jie)論(lun)(lun)，認(ren)(ren)(ren)(ren)可(ke)(ke)門(men)(men)店(dian)存(cun)有(you)(you)(you)實(shi)際操作(zuo)(zuo)上(shang)(shang)(shang)的(de)(de)(de)(de)(de)(de)違(wei)反(fan)規定(ding)(ding)，讓(rang)#星(xing)(xing)(xing)(xing)(xing)(xing)(xing)(xing)巴(ba)(ba)(ba)(ba)克(ke)(ke)(ke)(ke)(ke)(ke)認(ren)(ren)(ren)(ren)可(ke)(ke)應(ying)用(yong)超期食(shi)(shi)(shi)(shi)(shi)(shi)物#再(zai)度(du)走上(shang)(shang)(shang)了(le)(le)(le)(le)熱搜(sou)榜。此(ci)(ci)(ci)份回(hui)(hui)應(ying)中，星(xing)(xing)(xing)(xing)(xing)(xing)(xing)(xing)巴(ba)(ba)(ba)(ba)克(ke)(ke)(ke)(ke)(ke)(ke)是(shi)(shi)(shi)(shi)公(gong)布(bu)了(le)(le)(le)(le)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)的(de)(de)(de)(de)(de)(de)調查(cha)(cha)報告，并(bing)(bing)(bing)指出(chu)(chu)(chu)(chu)(chu)(chu)了(le)(le)(le)(le)相(xiang)對(dui)(dui)的(de)(de)(de)(de)(de)(de)改進措施。申明(ming)(ming)(ming)分(fen)為(wei)(wei)(wei)了(le)(le)(le)(le)三步(bu)：第(di)(di)一(yi)(yi)步(bu)：認(ren)(ren)(ren)(ren)清(qing)問(wen)(wen)(wen)(wen)題(ti)(ti)(ti)，認(ren)(ren)(ren)(ren)錯并(bing)(bing)(bing)致(zhi)(zhi)歉(qian)。互(hu)(hu)聯(lian)網獲取的(de)(de)(de)(de)(de)(de)倆(lia)(lia)家(jia)(jia)門(men)(men)店(dian)存(cun)在(zai)(zai)的(de)(de)(de)(de)(de)(de)不足，確(que)(que)(que)定(ding)(ding)存(cun)有(you)(you)(you)，食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)類(lei)安(an)(an)(an)(an)全(quan)(quan)(quan)第(di)(di)一(yi)(yi)，盡管僅(jin)僅(jin)倆(lia)(lia)家(jia)(jia)門(men)(men)店(dian)的(de)(de)(de)(de)(de)(de)問(wen)(wen)(wen)(wen)題(ti)(ti)(ti)，可(ke)(ke)是(shi)(shi)(shi)(shi)也露(lu)出(chu)(chu)(chu)(chu)(chu)(chu)了(le)(le)(le)(le)自身(shen)在(zai)(zai)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)監管中的(de)(de)(de)(de)(de)(de)不夠，對(dui)(dui)于此(ci)(ci)(ci)事決策(ce)做(zuo)出(chu)(chu)(chu)(chu)(chu)(chu)整(zheng)頓。第(di)(di)二(er)步(bu)：明(ming)(ming)(ming)確(que)(que)(que)提出(chu)(chu)(chu)(chu)(chu)(chu)整(zheng)頓的(de)(de)(de)(de)(de)(de)計劃方(fang)(fang)(fang)案，確(que)(que)(que)保本(ben)(ben)身(shen)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)衛(wei)生(sheng)安(an)(an)(an)(an)全(quan)(quan)(quan)。最先是(shi)(shi)(shi)(shi)全(quan)(quan)(quan)國各地門(men)(men)店(dian)自糾自查(cha)(cha)，次(ci)(ci)(ci)(ci)之(zhi)(zhi)是(shi)(shi)(shi)(shi)對(dui)(dui)全(quan)(quan)(quan)部(bu)門(men)(men)店(dian)職(zhi)工(gong)(gong)開(kai)(kai)展(zhan)再(zai)次(ci)(ci)(ci)(ci)學習(xi)培訓，并(bing)(bing)(bing)貫徹落(luo)(luo)實(shi)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)安(an)(an)(an)(an)全(quan)(quan)(quan)制(zhi)(zhi)度(du)，隨(sui)后(hou)是(shi)(shi)(shi)(shi)開(kai)(kai)啟第(di)(di)三方(fang)(fang)(fang)查(cha)(cha)驗體(ti)制(zhi)(zhi)，讓(rang)職(zhi)工(gong)(gong)可(ke)(ke)以隨(sui)時隨(sui)地當心(xin)(xin)(xin)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)衛(wei)生(sheng)安(an)(an)(an)(an)全(quan)(quan)(quan)，并(bing)(bing)(bing)開(kai)(kai)啟職(zhi)工(gong)(gong)檢舉安(an)(an)(an)(an)全(quan)(quan)(quan)通道，讓(rang)職(zhi)工(gong)(gong)監管職(zhi)工(gong)(gong)，最終表(biao)明(ming)(ming)(ming)會(hui)(hui)(hui)探尋大(da)量的(de)(de)(de)(de)(de)(de)方(fang)(fang)(fang)式方(fang)(fang)(fang)法確(que)(que)(que)保食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)衛(wei)生(sheng)安(an)(an)(an)(an)全(quan)(quan)(quan)。第(di)(di)三步(bu)：再(zai)度(du)致(zhi)(zhi)歉(qian)并(bing)(bing)(bing)申明(ming)(ming)(ming)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)觀(guan)點和(he)心(xin)(xin)(xin)態。一(yi)(yi)直(zhi)(zhi)以來(lai)(lai)(lai)(lai)，星(xing)(xing)(xing)(xing)(xing)(xing)(xing)(xing)巴(ba)(ba)(ba)(ba)克(ke)(ke)(ke)(ke)(ke)(ke)自始至終將(jiang)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)衛(wei)生(sheng)安(an)(an)(an)(an)全(quan)(quan)(quan)擺在(zai)(zai)首位(wei)，針(zhen)對(dui)(dui)本(ben)(ben)次(ci)(ci)(ci)(ci)事情(qing)，星(xing)(xing)(xing)(xing)(xing)(xing)(xing)(xing)巴(ba)(ba)(ba)(ba)克(ke)(ke)(ke)(ke)(ke)(ke)深表(biao)歉(qian)意(yi)并(bing)(bing)(bing)緊密配合(he)有(you)(you)(you)關部(bu)門(men)(men)整(zheng)頓。將(jiang)來(lai)(lai)(lai)(lai)，星(xing)(xing)(xing)(xing)(xing)(xing)(xing)(xing)巴(ba)(ba)(ba)(ba)克(ke)(ke)(ke)(ke)(ke)(ke)接納各界人士的(de)(de)(de)(de)(de)(de)監管。02星(xing)(xing)(xing)(xing)(xing)(xing)(xing)(xing)巴(ba)(ba)(ba)(ba)克(ke)(ke)(ke)(ke)(ke)(ke)到底(di)做(zuo)對(dui)(dui)了(le)(le)(le)(le)哪些？回(hui)(hui)望星(xing)(xing)(xing)(xing)(xing)(xing)(xing)(xing)巴(ba)(ba)(ba)(ba)克(ke)(ke)(ke)(ke)(ke)(ke)在(zai)(zai)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)安(an)(an)(an)(an)全(quan)(quan)(quan)問(wen)(wen)(wen)(wen)題(ti)(ti)(ti)中的(de)(de)(de)(de)(de)(de)媒體(ti)公(gong)關解(jie)決，可(ke)(ke)以說(shuo)(shuo)稱得(de)上(shang)(shang)(shang)教材等級。在(zai)(zai)互(hu)(hu)聯(lian)網曝(pu)出(chu)(chu)(chu)(chu)(chu)(chu)問(wen)(wen)(wen)(wen)題(ti)(ti)(ti)后(hou)，星(xing)(xing)(xing)(xing)(xing)(xing)(xing)(xing)巴(ba)(ba)(ba)(ba)克(ke)(ke)(ke)(ke)(ke)(ke)遵循危機(ji)公(gong)關處(chu)(chu)理(li)(li)(li)時效性(xing)標(biao)準快速(su)在(zai)(zai)互(hu)(hu)聯(lian)網上(shang)(shang)(shang)做(zuo)出(chu)(chu)(chu)(chu)(chu)(chu)了(le)(le)(le)(le)回(hui)(hui)應(ying)，其言(yan)(yan)外(wai)之(zhi)(zhi)意(yi)是(shi)(shi)(shi)(shi)：你們曝(pu)出(chu)(chu)(chu)(chu)(chu)(chu)的(de)(de)(de)(de)(de)(de)問(wen)(wen)(wen)(wen)題(ti)(ti)(ti)，我已經(jing)(jing)掌握(wo)，這(zhe)(zhe)(zhe)里會(hui)(hui)(hui)下手調研。防(fang)患于未(wei)然，合(he)理(li)(li)(li)避免 了(le)(le)(le)(le)局勢的(de)(de)(de)(de)(de)(de)發(fa)(fa)醇擴張。次(ci)(ci)(ci)(ci)之(zhi)(zhi)，用(yong)官方(fang)(fang)(fang)微(wei)(wei)博發(fa)(fa)布(bu)調查(cha)(cha)報告，真(zhen)心(xin)(xin)(xin)實(shi)意(yi)致(zhi)(zhi)歉(qian)與認(ren)(ren)(ren)(ren)清(qing)問(wen)(wen)(wen)(wen)題(ti)(ti)(ti)，并(bing)(bing)(bing)明(ming)(ming)(ming)確(que)(que)(que)提出(chu)(chu)(chu)(chu)(chu)(chu)可(ke)(ke)行(xing)性(xing)分(fen)析(xi)整(zheng)改意(yi)見，與此(ci)(ci)(ci)同(tong)時在(zai)(zai)申明(ming)(ming)(ming)說(shuo)(shuo)明(ming)(ming)(ming)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)心(xin)(xin)(xin)態與觀(guan)點。不害(hai)怕有(you)(you)(you)什么問(wen)(wen)(wen)(wen)題(ti)(ti)(ti)，就怕擁有(you)(you)(you)問(wen)(wen)(wen)(wen)題(ti)(ti)(ti)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)不認(ren)(ren)(ren)(ren)清(qing)問(wen)(wen)(wen)(wen)題(ti)(ti)(ti)。針(zhen)對(dui)(dui)星(xing)(xing)(xing)(xing)(xing)(xing)(xing)(xing)巴(ba)(ba)(ba)(ba)克(ke)(ke)(ke)(ke)(ke)(ke)而(er)(er)(er)(er)言(yan)(yan)，往往品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)可(ke)(ke)以得(de)到顧客的(de)(de)(de)(de)(de)(de)親睞，除開(kai)(kai)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)打(da)造出(chu)(chu)(chu)(chu)(chu)(chu)的(de)(de)(de)(de)(de)(de)第(di)(di)三空間(jian)維度(du)獲得(de)了(le)(le)(le)(le)大(da)家(jia)(jia)的(de)(de)(de)(de)(de)(de)心(xin)(xin)(xin)，最重要的(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)星(xing)(xing)(xing)(xing)(xing)(xing)(xing)(xing)巴(ba)(ba)(ba)(ba)克(ke)(ke)(ke)(ke)(ke)(ke)一(yi)(yi)直(zhi)(zhi)以新鮮的(de)(de)(de)(de)(de)(de)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)類(lei)制(zhi)(zhi)做(zuo)來(lai)(lai)(lai)(lai)打(da)動客戶，而(er)(er)(er)(er)本(ben)(ben)次(ci)(ci)(ci)(ci)網爆(bao)的(de)(de)(de)(de)(de)(de)星(xing)(xing)(xing)(xing)(xing)(xing)(xing)(xing)巴(ba)(ba)(ba)(ba)克(ke)(ke)(ke)(ke)(ke)(ke)應(ying)用(yong)三無(wu)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)，對(dui)(dui)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)而(er)(er)(er)(er)言(yan)(yan)毫無(wu)疑問(wen)(wen)(wen)(wen)有(you)(you)(you)著致(zhi)(zhi)命性(xing)的(de)(de)(de)(de)(de)(de)損害(hai)，假如處(chu)(chu)理(li)(li)(li)錯誤(wu)，這(zhe)(zhe)(zhe)將(jiang)很有(you)(you)(you)可(ke)(ke)能(neng)(neng)催(cui)毀星(xing)(xing)(xing)(xing)(xing)(xing)(xing)(xing)巴(ba)(ba)(ba)(ba)克(ke)(ke)(ke)(ke)(ke)(ke)長(chang)期性(xing)確(que)(que)(que)立的(de)(de)(de)(de)(de)(de)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)形(xing)象(xiang)，危害(hai)了(le)(le)(le)(le)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)的(de)(de)(de)(de)(de)(de)財(cai)產(chan)。營(ying)銷推(tui)廣(guang)只有(you)(you)(you)為(wei)(wei)(wei)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)畫龍(long)點睛，而(er)(er)(er)(er)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)真(zhen)真(zhen)正正的(de)(de)(de)(de)(de)(de)競爭(zheng)能(neng)(neng)力來(lai)(lai)(lai)(lai)自品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)對(dui)(dui)本(ben)(ben)身(shen)產(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)質量苛刻的(de)(de)(de)(de)(de)(de)規定(ding)(ding)，針(zhen)對(dui)(dui)餐飲業品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)而(er)(er)(er)(er)言(yan)(yan)，食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)衛(wei)生(sheng)安(an)(an)(an)(an)全(quan)(quan)(quan)是(shi)(shi)(shi)(shi)商(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)投入市場(chang)最根本(ben)(ben)的(de)(de)(de)(de)(de)(de)規定(ding)(ding)。在(zai)(zai)這(zhe)(zhe)(zhe)個基(ji)礎上(shang)(shang)(shang)，再(zai)談品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)的(de)(de)(de)(de)(de)(de)競爭(zheng)能(neng)(neng)力和(he)客戶的(de)(de)(de)(de)(de)(de)滿意(yi)度(du)，才更有(you)(you)(you)意(yi)義與使用(yong)價值(zhi)。寫在(zai)(zai)最終：在(zai)(zai)突(tu)發(fa)(fa)事件處(chu)(chu)理(li)(li)(li)中，品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)要想平(ping)復(fu)社(she)會(hui)(hui)(hui)輿論(lun)(lun)、化險為(wei)(wei)(wei)夷，就必須在(zai)(zai)局勢發(fa)(fa)醇惡(e)變以前，做(zuo)出(chu)(chu)(chu)(chu)(chu)(chu)合(he)理(li)(li)(li)的(de)(de)(de)(de)(de)(de)回(hui)(hui)應(ying)，便于化困(kun)境為(wei)(wei)(wei)轉(zhuan)折。本(ben)(ben)次(ci)(ci)(ci)(ci)星(xing)(xing)(xing)(xing)(xing)(xing)(xing)(xing)巴(ba)(ba)(ba)(ba)克(ke)(ke)(ke)(ke)(ke)(ke)往往可(ke)(ke)以迅(xun)速(su)平(ping)復(fu)社(she)會(hui)(hui)(hui)輿論(lun)(lun)，是(shi)(shi)(shi)(shi)由于其回(hui)(hui)應(ying)并(bing)(bing)(bing)沒(mei)有(you)(you)(you)推(tui)卸責任，并(bing)(bing)(bing)沒(mei)有(you)(you)(you)只走表(biao)層程序(xu)流程，反(fan)而(er)(er)(er)(er)是(shi)(shi)(shi)(shi)心(xin)(xin)(xin)態誠摯致(zhi)(zhi)歉(qian)后(hou)，明(ming)(ming)(ming)確(que)(que)(que)提出(chu)(chu)(chu)(chu)(chu)(chu)的(de)(de)(de)(de)(de)(de)整(zheng)頓均(jun)為(wei)(wei)(wei)可(ke)(ke)策(ce)劃方(fang)(fang)(fang)案，并(bing)(bing)(bing)達到了(le)(le)(le)(le)條(tiao)理(li)(li)(li)清(qing)楚：1、輿論(lun)(lun)搜(sou)集，立即回(hui)(hui)應(ying)，撫(fu)慰(wei)客戶心(xin)(xin)(xin)態。2、理(li)(li)(li)清(qing)案件線索，問(wen)(wen)(wen)(wen)題(ti)(ti)(ti)的(de)(de)(de)(de)(de)(de)確(que)(que)(que)出(chu)(chu)(chu)(chu)(chu)(chu)現(xian)的(de)(de)(de)(de)(de)(de)情(qing)形(xing)下，官方(fang)(fang)(fang)微(wei)(wei)博公(gong)布(bu)申明(ming)(ming)(ming)，心(xin)(xin)(xin)態誠摯致(zhi)(zhi)歉(qian)。3、明(ming)(ming)(ming)確(que)(que)(que)提出(chu)(chu)(chu)(chu)(chu)(chu)合(he)理(li)(li)(li)可(ke)(ke)行(xing)性(xing)分(fen)析(xi)整(zheng)改意(yi)見，防(fang)止再(zai)次(ci)(ci)(ci)(ci)發(fa)(fa)生(sheng)類(lei)似問(wen)(wen)(wen)(wen)題(ti)(ti)(ti)。4、接納社(she)會(hui)(hui)(hui)監督，確(que)(que)(que)保食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)衛(wei)生(sheng)安(an)(an)(an)(an)全(quan)(quan)(quan)不釋放壓力。將(jiang)來(lai)(lai)(lai)(lai)，星(xing)(xing)(xing)(xing)(xing)(xing)(xing)(xing)巴(ba)(ba)(ba)(ba)克(ke)(ke)(ke)(ke)(ke)(ke)假如可(ke)(ke)以將(jiang)門(men)(men)店(dian)整(zheng)頓落(luo)(luo)地式成果展(zhan)，這(zhe)(zhe)(zhe)可(ke)(ke)能(neng)(neng)是(shi)(shi)(shi)(shi)星(xing)(xing)(xing)(xing)(xing)(xing)(xing)(xing)巴(ba)(ba)(ba)(ba)克(ke)(ke)(ke)(ke)(ke)(ke)再(zai)次(ci)(ci)(ci)(ci)得(de)到消費者(zhe)信賴的(de)(de)(de)(de)(de)(de)創新舉措，也可(ke)(ke)以助推(tui)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)獲得(de)越來(lai)(lai)(lai)(lai)越多的(de)(de)(de)(de)(de)(de)市場(chang)占有(you)(you)(you)率。

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