開業慶典(dian)策劃(hua)中需要遵循哪些原則？

　　成(cheng)(cheng)功的(de)(de)(de)(de)(de)(de)(de)開(kai)(kai)業(ye)(ye)(ye)慶(qing)典(dian)(dian)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)策(ce)(ce)劃(hua)(hua)(hua)(hua)不(bu)僅能持續(xu)提高品牌(pai)的(de)(de)(de)(de)(de)(de)(de)知(zhi)名度(du)、認知(zhi)度(du)、美譽度(du)、忠誠(cheng)度(du)、顧(gu)客(ke)滿意度(du)，還能提升組(zu)織(zhi)品牌(pai)形(xing)(xing)象(xiang)，改變公眾(zhong)(zhong)對(dui)組(zu)織(zhi)的(de)(de)(de)(de)(de)(de)(de)看法(fa)，累積無形(xing)(xing)資產，并能從(cong)(cong)不(bu)同程度(du)上(shang)(shang)促進(jin)(jin)(jin)銷售。那么，如何做好(hao)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)策(ce)(ce)劃(hua)(hua)(hua)(hua)，開(kai)(kai)業(ye)(ye)(ye)慶(qing)典(dian)(dian)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)策(ce)(ce)劃(hua)(hua)(hua)(hua)一般遵從(cong)(cong)哪些原(yuan)(yuan)則？ 1、求(qiu)實。講求(qiu)實際，客(ke)觀地(di)(di)或冷靜(jing)地(di)(di)觀察(cha)以求(qiu)得對(dui)客(ke)觀實際的(de)(de)(de)(de)(de)(de)(de)正(zheng)確認識，是策(ce)(ce)劃(hua)(hua)(hua)(hua)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)第一條基本原(yuan)(yuan)則。活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)策(ce)(ce)劃(hua)(hua)(hua)(hua)是要(yao)(yao)對(dui)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)進(jin)(jin)(jin)行(xing)(xing)符(fu)合真實，在(zai)客(ke)觀公正(zheng)的(de)(de)(de)(de)(de)(de)(de)基礎下進(jin)(jin)(jin)行(xing)(xing)整(zheng)體包(bao)裝。 2、系(xi)(xi)統。指在(zai)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)策(ce)(ce)劃(hua)(hua)(hua)(hua)中(zhong)，上(shang)(shang)海開(kai)(kai)業(ye)(ye)(ye)慶(qing)典(dian)(dian)策(ce)(ce)劃(hua)(hua)(hua)(hua)公司需(xu)要(yao)(yao)把(ba)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)策(ce)(ce)劃(hua)(hua)(hua)(hua)看作一個(ge)(ge)(ge)整(zheng)體的(de)(de)(de)(de)(de)(de)(de)工程，該工程是很系(xi)(xi)統的(de)(de)(de)(de)(de)(de)(de)，整(zheng)個(ge)(ge)(ge)策(ce)(ce)劃(hua)(hua)(hua)(hua)須圍繞(rao)系(xi)(xi)統核(he)心(xin)(xin)，按照系(xi)(xi)統規(gui)劃(hua)(hua)(hua)(hua)進(jin)(jin)(jin)行(xing)(xing)統籌安排。 3、創新。要(yao)(yao)求(qiu)上(shang)(shang)海開(kai)(kai)業(ye)(ye)(ye)慶(qing)典(dian)(dian)策(ce)(ce)劃(hua)(hua)(hua)(hua)公司打破傳統、以新思(si)維、新發明的(de)(de)(de)(de)(de)(de)(de)思(si)想進(jin)(jin)(jin)行(xing)(xing)求(qiu)新，尋找新思(si)路(lu)，別出心(xin)(xin)裁，這(zhe)樣(yang)中(zhong)以讓整(zheng)個(ge)(ge)(ge)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)策(ce)(ce)劃(hua)(hua)(hua)(hua)不(bu)死板，更加(jia)(jia)生(sheng)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)，和活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)受眾(zhong)(zhong)形(xing)(xing)成(cheng)(cheng)互動(dong)(dong)(dong)(dong)(dong)(dong)(dong)。 4、彈性。活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)策(ce)(ce)劃(hua)(hua)(hua)(hua)涉及(ji)到(dao)的(de)(de)(de)(de)(de)(de)(de)不(bu)可(ke)控因素很多(duo)(duo)，任何人都(dou)難以把(ba)握，留(liu)有余(yu)地(di)(di)才可(ke)進(jin)(jin)(jin)退自如。 5、倫理(li)道德。倫理(li)道德準則的(de)(de)(de)(de)(de)(de)(de)核(he)心(xin)(xin)內容(rong)是：組(zu)織(zhi)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)策(ce)(ce)劃(hua)(hua)(hua)(hua)及(ji)其策(ce)(ce)劃(hua)(hua)(hua)(hua)與從(cong)(cong)業(ye)(ye)(ye)人員行(xing)(xing)為的(de)(de)(de)(de)(de)(de)(de)道德要(yao)(yao)求(qiu)日(ri)(ri)趨加(jia)(jia)強(qiang)。 6、心(xin)(xin)理(li)。在(zai)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)策(ce)(ce)劃(hua)(hua)(hua)(hua)中(zhong)，最重要(yao)(yao)的(de)(de)(de)(de)(de)(de)(de)是引起受眾(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)共鳴，所(suo)以極需(xu)要(yao)(yao)把(ba)心(xin)(xin)理(li)學(xue)貫穿(chuan)整(zheng)個(ge)(ge)(ge)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)，要(yao)(yao)正(zheng)確地(di)(di)把(ba)握受從(cong)(cong)的(de)(de)(de)(de)(de)(de)(de)心(xin)(xin)理(li)，深入研(yan)究(jiu)受眾(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)需(xu)求(qiu)，按公眾(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)心(xin)(xin)理(li)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)規(gui)律，因勢利導(dao)。 7、效益。要(yao)(yao)注意活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)預算，講究(jiu)投資與收益回報(bao)(bao)率，要(yao)(yao)以最少的(de)(de)(de)(de)(de)(de)(de)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)費用，達成(cheng)(cheng)最大(da)的(de)(de)(de)(de)(de)(de)(de)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)效果(guo)。 舉辦開(kai)(kai)業(ye)(ye)(ye)慶(qing)典(dian)(dian)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)策(ce)(ce)劃(hua)(hua)(hua)(hua)儀(yi)(yi)(yi)式(shi)的(de)(de)(de)(de)(de)(de)(de)主旨在(zai)于塑(su)造本單(dan)位的(de)(de)(de)(de)(de)(de)(de)良好(hao)形(xing)(xing)象(xiang)，那么就要(yao)(yao)對(dui)其進(jin)(jin)(jin)行(xing)(xing)必不(bu)可(ke)少的(de)(de)(de)(de)(de)(de)(de)輿論宣(xuan)傳，以吸(xi)引社會各界對(dui)自己的(de)(de)(de)(de)(de)(de)(de)注意，爭取社會公眾(zhong)(zhong)對(dui)自己的(de)(de)(de)(de)(de)(de)(de)認可(ke)或接受。選擇有效的(de)(de)(de)(de)(de)(de)(de)大(da)眾(zhong)(zhong)傳播媒介，進(jin)(jin)(jin)行(xing)(xing)集中(zhong)性的(de)(de)(de)(de)(de)(de)(de)廣(guang)告(gao)宣(xuan)傳。其內容(rong)多(duo)(duo)為：開(kai)(kai)業(ye)(ye)(ye)儀(yi)(yi)(yi)式(shi)舉行(xing)(xing)的(de)(de)(de)(de)(de)(de)(de)日(ri)(ri)期(qi)、開(kai)(kai)業(ye)(ye)(ye)儀(yi)(yi)(yi)式(shi)舉行(xing)(xing)的(de)(de)(de)(de)(de)(de)(de)地(di)(di)點(dian)、開(kai)(kai)業(ye)(ye)(ye)之際對(dui)顧(gu)客(ke)的(de)(de)(de)(de)(de)(de)(de)優(you)惠(hui)、開(kai)(kai)業(ye)(ye)(ye)單(dan)位的(de)(de)(de)(de)(de)(de)(de)經(jing)營(ying)特(te)色(se)，等(deng)等(deng)。邀請有關(guan)的(de)(de)(de)(de)(de)(de)(de)大(da)眾(zhong)(zhong)傳播界人士在(zai)開(kai)(kai)業(ye)(ye)(ye)儀(yi)(yi)(yi)式(shi)舉行(xing)(xing)之時到(dao)場進(jin)(jin)(jin)行(xing)(xing)采訪(fang)、報(bao)(bao)告(gao)，以便對(dui)本單(dan)位進(jin)(jin)(jin)行(xing)(xing)進(jin)(jin)(jin)一步(bu)的(de)(de)(de)(de)(de)(de)(de)正(zheng)面宣(xuan)傳。

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