怎樣看(kan)待公(gong)關主題活動與營(ying)銷活動的差別(bie)與結合

　　公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)一(yi)(yi)(yi)(yi)(yi)(yi)直(zhi)以(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)來(lai)都被(bei)劃(hua)(hua)(hua)(hua)定(ding)(ding)為(wei)(wei)(wei)(wei)(wei)2個工(gong)作(zuo)(zuo)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)向(xiang)(xiang)，但(dan)(dan)(dan)其(qi)(qi)(qi)實(shi)(shi)(shi)(shi)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)差(cha)異(yi)發(fa)(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)時(shi)期或階(jie)段(duan)(duan)也有(you)(you)(you)不(bu)(bu)(bu)一(yi)(yi)(yi)(yi)(yi)(yi)樣(yang)(yang)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)位(wei)上(shang)(shang)(shang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)共性(xing)(xing)要(yao)(yao)求(qiu)，在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)發(fa)(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)戰(zhan)略(lve)(lve)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)面(mian)(mian)(mian)(mian)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)分(fen)(fen)(fen)階(jie)段(duan)(duan)要(yao)(yao)求(qiu)上(shang)(shang)(shang)偏(pian)向(xiang)(xiang)于(yu)(yu)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)其(qi)(qi)(qi)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)一(yi)(yi)(yi)(yi)(yi)(yi)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)使(shi)(shi)用(yong)(yong)(yong)價(jia)值導出(chu)時(shi)，更(geng)(geng)會(hui)(hui)(hui)規定(ding)(ding)另一(yi)(yi)(yi)(yi)(yi)(yi)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)可(ke)(ke)(ke)(ke)(ke)(ke)以(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)達到(dao)(dao)(dao)(dao)(dao)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)要(yao)(yao)求(qiu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)實(shi)(shi)(shi)(shi)踐(jian)(jian)過程(cheng)(cheng)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)相互(hu)配合(he)(he)(he)(he)前(qian)面(mian)(mian)(mian)(mian)一(yi)(yi)(yi)(yi)(yi)(yi)種(zhong)(zhong)(zhong)聯(lian)合(he)(he)(he)(he)作(zuo)(zuo)戰(zhan)，為(wei)(wei)(wei)(wei)(wei)此(ci)達到(dao)(dao)(dao)(dao)(dao)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)形(xing)(xing)(xing)(xing)象(xiang)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)社(she)(she)會(hui)(hui)(hui)經濟(ji)(ji)(ji)(ji)效(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)益(yi)(yi)(yi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)雙向(xiang)(xiang)平穩盈(ying)利。品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)做(zuo)(zuo)(zuo)為(wei)(wei)(wei)(wei)(wei)現(xian)如(ru)今(jin)(jin)(jin)商(shang)(shang)(shang)界(jie)普(pu)(pu)遍(bian)(bian)認(ren)同(tong)(tong)并(bing)(bing)(bing)(bing)使(shi)(shi)用(yong)(yong)(yong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)理(li)論(lun)(lun)，其(qi)(qi)(qi)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)思(si)想就(jiu)是(shi)(shi)(shi)根(gen)據(ju)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)顧客(ke)(ke)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)溝(gou)(gou)通(tong)交(jiao)流(liu)進(jin)行(xing)(xing)(xing)一(yi)(yi)(yi)(yi)(yi)(yi)系列宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)劃(hua)(hua)(hua)(hua)、公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)、營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)、商(shang)(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)等(deng)，顧客(ke)(ke)可(ke)(ke)(ke)(ke)(ke)(ke)以(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)感(gan)受(shou)(shou)(shou)(shou)(shou)(shou)(shou)(shou)并(bing)(bing)(bing)(bing)體(ti)(ti)(ti)(ti)(ti)(ti)會(hui)(hui)(hui)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)總體(ti)(ti)(ti)(ti)(ti)(ti)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)略(lve)(lve)觀(guan)(guan)念(nian)(nian)。在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)散(san)播(bo)(bo)(bo)(bo)一(yi)(yi)(yi)(yi)(yi)(yi)部(bu)分(fen)(fen)(fen)也是(shi)(shi)(shi)將(jiang)(jiang)(jiang)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)告宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)開(kai)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)充(chong)(chong)足(zu)(zu)融合(he)(he)(he)(he)，注重(zhong)(zhong)并(bing)(bing)(bing)(bing)健全(quan)(quan)過去營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)理(li)論(lun)(lun)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)粗心(xin)大(da)(da)意(yi)(yi)(yi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)具體(ti)(ti)(ti)(ti)(ti)(ti)內(nei)(nei)容，完成(cheng)(cheng)(cheng)真真正正將(jiang)(jiang)(jiang)詳細的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)拉全(quan)(quan)過程(cheng)(cheng)融進(jin)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)理(li)論(lun)(lun)，并(bing)(bing)(bing)(bing)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)例如(ru)商(shang)(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)、標(biao)(biao)價(jia)、市(shi)(shi)場(chang)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)等(deng)行(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)一(yi)(yi)(yi)(yi)(yi)(yi)樣(yang)(yang)融進(jin)了(le)(le)大(da)(da)批量(liang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)因(yin)(yin)(yin)素(su)。策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)劃(hua)(hua)(hua)(hua)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)最(zui)先大(da)(da)家從營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)和(he)(he)(he)(he)(he)(he)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)2個不(bu)(bu)(bu)一(yi)(yi)(yi)(yi)(yi)(yi)樣(yang)(yang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)角(jiao)度(du)來(lai)思(si)考方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)案(an)(an)(an)(an)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)劃(hua)(hua)(hua)(hua)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)面(mian)(mian)(mian)(mian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)差(cha)別與(yu)(yu)(yu)(yu)(yu)(yu)(yu)相通(tong)之(zhi)(zhi)處。如(ru)今(jin)(jin)(jin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)里都會(hui)(hui)(hui)添加(jia)(jia)(jia)特(te)(te)(te)色化(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)因(yin)(yin)(yin)素(su)，不(bu)(bu)(bu)但(dan)(dan)(dan)能(neng)(neng)高(gao)效(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)提(ti)(ti)高(gao)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)形(xing)(xing)(xing)(xing)象(xiang)，還能(neng)(neng)提(ti)(ti)高(gao)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)效(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)應(ying)和(he)(he)(he)(he)(he)(he)口碑營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)，從而(er)(er)(er)(er)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)(ming)(ming)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)基本(ben)(ben)(ben)(ben)上(shang)(shang)(shang)完成(cheng)(cheng)(cheng)更(geng)(geng)完善(shan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)感(gan)受(shou)(shou)(shou)(shou)(shou)(shou)(shou)(shou)和(he)(he)(he)(he)(he)(he)顯出(chu)多(duo)元化(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)優(you)勢(shi)。如(ru)此(ci)一(yi)(yi)(yi)(yi)(yi)(yi)來(lai)二(er)者(zhe)便可(ke)(ke)(ke)(ke)(ke)(ke)以(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)理(li)性(xing)(xing)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)思(si)維、要(yao)(yao)求(qiu)、權益(yi)(yi)(yi)為(wei)(wei)(wei)(wei)(wei)基本(ben)(ben)(ben)(ben)結(jie)(jie)(jie)(jie)(jie)(jie)合(he)(he)(he)(he)各(ge)類優(you)點(dian)(dian)(dian)(dian)，達到(dao)(dao)(dao)(dao)(dao)依據(ju)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)要(yao)(yao)求(qiu)制(zhi)訂(ding)趨(qu)(qu)向(xiang)(xiang)于(yu)(yu)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)或知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)(ming)(ming)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)收(shou)(shou)益(yi)(yi)(yi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)對(dui)(dui)(dui)(dui)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)。1.營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)視角(jiao)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)案(an)(an)(an)(an)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)劃(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)目的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)性(xing)(xing)是(shi)(shi)(shi)提(ti)(ti)升(sheng)市(shi)(shi)場(chang)份額(e)、推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)商(shang)(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)商(shang)(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)流(liu)通(tong)、提(ti)(ti)升(sheng)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)經濟(ji)(ji)(ji)(ji)效(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)益(yi)(yi)(yi)等(deng)，從而(er)(er)(er)(er)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)優(you)良(liang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)可(ke)(ke)(ke)(ke)(ke)(ke)實(shi)(shi)(shi)(shi)行(xing)(xing)(xing)和(he)(he)(he)(he)(he)(he)可(ke)(ke)(ke)(ke)(ke)(ke)使(shi)(shi)用(yong)(yong)(yong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)基本(ben)(ben)(ben)(ben)上(shang)(shang)(shang)提(ti)(ti)高(gao)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)名(ming)(ming)(ming)(ming)氣(qi)(qi)(qi)和(he)(he)(he)(he)(he)(he)知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)(ming)(ming)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)效(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)應(ying)。營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)案(an)(an)(an)(an)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)劃(hua)(hua)(hua)(hua)絕(jue)大(da)(da)多(duo)數都屬(shu)(shu)于(yu)(yu)市(shi)(shi)場(chang)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)劃(hua)(hua)(hua)(hua)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)案(an)(an)(an)(an)，屬(shu)(shu)于(yu)(yu)網(wang)絡(luo)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)觀(guan)(guan)念(nian)(nian)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)式(shi)(shi)，其(qi)(qi)(qi)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)市(shi)(shi)場(chang)端更(geng)(geng)為(wei)(wei)(wei)(wei)(wei)突(tu)出(chu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)功能(neng)(neng)就(jiu)是(shi)(shi)(shi)可(ke)(ke)(ke)(ke)(ke)(ke)持續(xu)性(xing)(xing)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)告宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)個人(ren)(ren)行(xing)(xing)(xing)為(wei)(wei)(wei)(wei)(wei)，在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)確(que)(que)(que)保(bao)平穩的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)市(shi)(shi)場(chang)市(shi)(shi)場(chang)份額(e)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)情(qing)形(xing)(xing)(xing)(xing)下(xia)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)劃(hua)(hua)(hua)(hua)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)(ming)(ming)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)文(wen)化(hua)底蘊。2.公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)視角(jiao)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)劃(hua)(hua)(hua)(hua)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)目標(biao)(biao)是(shi)(shi)(shi)為(wei)(wei)(wei)(wei)(wei)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)造(zao)(zao)(zao)(zao)(zao)就(jiu)優(you)良(liang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)對(dui)(dui)(dui)(dui)外(wai)開(kai)放公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)自(zi)然環(huan)境(jing)(jing)，并(bing)(bing)(bing)(bing)爭(zheng)得包含(han)新(xin)(xin)(xin)聞(wen)(wen)媒(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)(ti)、群(qun)眾(zhong)(zhong)(zhong)(zhong)(zhong)、政(zheng)府(fu)部(bu)門(men)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)其(qi)(qi)(qi)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)全(quan)(quan)部(bu)社(she)(she)會(hui)(hui)(hui)發(fa)(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)構(gou)成(cheng)(cheng)(cheng)組(zu)員(yuan)(yuan)給與(yu)(yu)(yu)(yu)(yu)(yu)(yu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)社(she)(she)會(hui)(hui)(hui)輿(yu)論(lun)(lun)適(shi)用(yong)(yong)(yong)。公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)案(an)(an)(an)(an)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)劃(hua)(hua)(hua)(hua)屬(shu)(shu)于(yu)(yu)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)劃(hua)(hua)(hua)(hua)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)案(an)(an)(an)(an)，屬(shu)(shu)于(yu)(yu)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)管(guan)(guan)理(li)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)法(fa)思(si)維與(yu)(yu)(yu)(yu)(yu)(yu)(yu)管(guan)(guan)理(li)體(ti)(ti)(ti)(ti)(ti)(ti)系，其(qi)(qi)(qi)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)時(shi)代和(he)(he)(he)(he)(he)(he)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)市(shi)(shi)場(chang)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)面(mian)(mian)(mian)(mian)擔負(fu)著(zhu)(zhu)給予(yu)(yu)社(she)(she)會(hui)(hui)(hui)發(fa)(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)形(xing)(xing)(xing)(xing)象(xiang)、爭(zheng)得社(she)(she)會(hui)(hui)(hui)輿(yu)論(lun)(lun)適(shi)用(yong)(yong)(yong)、創建(jian)優(you)良(liang)新(xin)(xin)(xin)聞(wen)(wen)媒(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)(ti)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)等(deng)領(ling)域的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)要(yao)(yao)每日任務(wu)。總結(jie)(jie)(jie)(jie)(jie)(jie)不(bu)(bu)(bu)同(tong)(tong)點(dian)(dian)(dian)(dian)取決于(yu)(yu)，公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)案(an)(an)(an)(an)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)劃(hua)(hua)(hua)(hua)偏(pian)重(zhong)(zhong)于(yu)(yu)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)大(da)(da)群(qun)眾(zhong)(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)遞和(he)(he)(he)(he)(he)(he)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)形(xing)(xing)(xing)(xing)象(xiang)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)造(zao)(zao)(zao)(zao)(zao)，是(shi)(shi)(shi)對(dui)(dui)(dui)(dui)知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)(ming)(ming)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)以(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)及(ji)(ji)(ji)隸屬(shu)(shu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)群(qun)眾(zhong)(zhong)(zhong)(zhong)(zhong)和(he)(he)(he)(he)(he)(he)各(ge)界(jie)人(ren)(ren)士的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)記(ji)(ji)憶與(yu)(yu)(yu)(yu)(yu)(yu)(yu)想到(dao)(dao)(dao)(dao)(dao)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)造(zao)(zao)(zao)(zao)(zao)整體(ti)(ti)(ti)(ti)(ti)(ti)形(xing)(xing)(xing)(xing)象(xiang)，并(bing)(bing)(bing)(bing)創建(jian)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)對(dui)(dui)(dui)(dui)外(wai)開(kai)放的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)保(bao)持良(liang)好關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)脈。而(er)(er)(er)(er)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)案(an)(an)(an)(an)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)劃(hua)(hua)(hua)(hua)則偏(pian)重(zhong)(zhong)于(yu)(yu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)服務(wu)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)市(shi)(shi)場(chang)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)遮蓋與(yu)(yu)(yu)(yu)(yu)(yu)(yu)滲(shen)入(ru)，是(shi)(shi)(shi)對(dui)(dui)(dui)(dui)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)經濟(ji)(ji)(ji)(ji)效(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)益(yi)(yi)(yi)和(he)(he)(he)(he)(he)(he)知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)(ming)(ming)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)認(ren)同(tong)(tong)度(du)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)擴展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)夯實(shi)(shi)(shi)(shi)，在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)以(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)經濟(ji)(ji)(ji)(ji)效(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)益(yi)(yi)(yi)為(wei)(wei)(wei)(wei)(wei)條(tiao)(tiao)件的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)基本(ben)(ben)(ben)(ben)上(shang)(shang)(shang)完成(cheng)(cheng)(cheng)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)目地。相似之(zhi)(zhi)處取決于(yu)(yu)，二(er)種(zhong)(zhong)(zhong)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)案(an)(an)(an)(an)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)劃(hua)(hua)(hua)(hua)不(bu)(bu)(bu)僅(jin)僅(jin)要(yao)(yao)事(shi)先做(zuo)(zuo)(zuo)好多(duo)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)面(mian)(mian)(mian)(mian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)調(diao)研(yan)、剖析、精準定(ding)(ding)位(wei)，還需要(yao)(yao)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)案(an)(an)(an)(an)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)劃(hua)(hua)(hua)(hua)全(quan)(quan)過程(cheng)(cheng)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)充(chong)(chong)足(zu)(zu)了(le)(le)解總體(ti)(ti)(ti)(ti)(ti)(ti)目標(biao)(biao)受(shou)(shou)(shou)(shou)(shou)(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)人(ren)(ren)群(qun)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)要(yao)(yao)求(qiu)，及(ji)(ji)(ji)其(qi)(qi)(qi)確(que)(que)(que)保(bao)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)之(zhi)(zhi)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)各(ge)個階(jie)段(duan)(duan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)對(dui)(dui)(dui)(dui)接暢(chang)順和(he)(he)(he)(he)(he)(he)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)后(hou)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)評定(ding)(ding)匯(hui)總。方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)案(an)(an)(an)(an)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)劃(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)具體(ti)(ti)(ti)(ti)(ti)(ti)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)式(shi)(shi)組(zu)成(cheng)(cheng)(cheng)同(tong)(tong)樣(yang)(yang)以(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)外(wai)，結(jie)(jie)(jie)(jie)(jie)(jie)合(he)(he)(he)(he)實(shi)(shi)(shi)(shi)際傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)略(lve)(lve)思(si)想觀(guan)(guan)念(nian)(nian)二(er)者(zhe)也更(geng)(geng)加(jia)(jia)(jia)趨(qu)(qu)向(xiang)(xiang)結(jie)(jie)(jie)(jie)(jie)(jie)合(he)(he)(he)(he)。總體(ti)(ti)(ti)(ti)(ti)(ti)目標(biao)(biao)受(shou)(shou)(shou)(shou)(shou)(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)下(xia)面(mian)(mian)(mian)(mian)再(zai)從公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)總體(ti)(ti)(ti)(ti)(ti)(ti)目標(biao)(biao)受(shou)(shou)(shou)(shou)(shou)(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)挑(tiao)選與(yu)(yu)(yu)(yu)(yu)(yu)(yu)角(jiao)度(du)有(you)(you)(you)什(shen)么差(cha)別和(he)(he)(he)(he)(he)(he)相通(tong)之(zhi)(zhi)處。在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)網(wang)絡(luo)時(shi)代以(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)前(qian)，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)舉(ju)行(xing)(xing)(xing)或活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)報名(ming)(ming)(ming)(ming)時(shi)對(dui)(dui)(dui)(dui)外(wai)開(kai)放的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)劃(hua)(hua)(hua)(hua)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)式(shi)(shi)和(he)(he)(he)(he)(he)(he)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)法(fa)十分(fen)(fen)(fen)比較有(you)(you)(you)限，乃至會(hui)(hui)(hui)普(pu)(pu)遍(bian)(bian)選用(yong)(yong)(yong)線下(xia)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)式(shi)(shi)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)人(ren)(ren)口數量(liang)密集(ji)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)衣(yi)食(shi)住行(xing)(xing)(xing)和(he)(he)(he)(he)(he)(he)商(shang)(shang)(shang)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)服務(wu)情(qing)景中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)開(kai)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)加(jia)(jia)(jia)熱(re)(re)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)。而(er)(er)(er)(er)現(xian)如(ru)今(jin)(jin)(jin)又(you)必須(xu)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)諸(zhu)(zhu)多(duo)新(xin)(xin)(xin)聞(wen)(wen)媒(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)(ti)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)互(hu)聯(lian)網(wang)媒(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)(ti)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)挑(tiao)選合(he)(he)(he)(he)適(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)渠道，并(bing)(bing)(bing)(bing)對(dui)(dui)(dui)(dui)于(yu)(yu)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)目地、方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)式(shi)(shi)特(te)(te)(te)點(dian)(dian)(dian)(dian)、受(shou)(shou)(shou)(shou)(shou)(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)特(te)(te)(te)性(xing)(xing)、主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)特(te)(te)(te)點(dian)(dian)(dian)(dian)等(deng)原素(su)制(zhi)訂(ding)傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)略(lve)(lve)。1.營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)受(shou)(shou)(shou)(shou)(shou)(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)因(yin)(yin)(yin)具備市(shi)(shi)場(chang)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)目地，營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)受(shou)(shou)(shou)(shou)(shou)(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)人(ren)(ren)群(qun)必須(xu)相對(dui)(dui)(dui)(dui)性(xing)(xing)有(you)(you)(you)著(zhu)(zhu)一(yi)(yi)(yi)(yi)(yi)(yi)定(ding)(ding)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)精確(que)(que)(que)度(du)，即受(shou)(shou)(shou)(shou)(shou)(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)人(ren)(ren)群(qun)是(shi)(shi)(shi)具有(you)(you)(you)一(yi)(yi)(yi)(yi)(yi)(yi)定(ding)(ding)意(yi)(yi)(yi)向(xiang)(xiang)或對(dui)(dui)(dui)(dui)知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)(ming)(ming)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)、產(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)服務(wu)有(you)(you)(you)感(gan)興趣(qu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)市(shi)(shi)場(chang)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)式(shi)(shi)顧客(ke)(ke)，精確(que)(que)(que)度(du)越(yue)高(gao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)受(shou)(shou)(shou)(shou)(shou)(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)人(ren)(ren)群(qun)轉(zhuan)換取得成(cheng)(cheng)(cheng)功的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)概(gai)率便越(yue)大(da)(da)，在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)運(yun)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)所(suo)(suo)(suo)形(xing)(xing)(xing)(xing)成(cheng)(cheng)(cheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)各(ge)種(zhong)(zhong)(zhong)各(ge)樣(yang)(yang)經濟(ji)(ji)(ji)(ji)效(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)益(yi)(yi)(yi)也就(jiu)越(yue)豐(feng)厚和(he)(he)(he)(he)(he)(he)清楚。營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)進(jin)行(xing)(xing)(xing)前(qian)會(hui)(hui)(hui)出(chu)現(xian)加(jia)(jia)(jia)熱(re)(re)環(huan)節(jie)不(bu)(bu)(bu)但(dan)(dan)(dan)可(ke)(ke)(ke)(ke)(ke)(ke)以(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)進(jin)行(xing)(xing)(xing)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)劃(hua)(hua)(hua)(hua)作(zuo)(zuo)用(yong)(yong)(yong)，還能(neng)(neng)造(zao)(zao)(zao)(zao)(zao)成(cheng)(cheng)(cheng)對(dui)(dui)(dui)(dui)總體(ti)(ti)(ti)(ti)(ti)(ti)目標(biao)(biao)受(shou)(shou)(shou)(shou)(shou)(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)了(le)(le)解與(yu)(yu)(yu)(yu)(yu)(yu)(yu)興趣(qu)愛好，并(bing)(bing)(bing)(bing)非總體(ti)(ti)(ti)(ti)(ti)(ti)目標(biao)(biao)受(shou)(shou)(shou)(shou)(shou)(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)由于(yu)(yu)對(dui)(dui)(dui)(dui)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)劃(hua)(hua)(hua)(hua)具體(ti)(ti)(ti)(ti)(ti)(ti)內(nei)(nei)容欠缺(que)認(ren)知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)度(du)而(er)(er)(er)(er)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)觀(guan)(guan)性(xing)(xing)挑(tiao)選不(bu)(bu)(bu)參(can)(can)加(jia)(jia)(jia)，因(yin)(yin)(yin)此(ci)，營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)受(shou)(shou)(shou)(shou)(shou)(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)人(ren)(ren)群(qun)是(shi)(shi)(shi)要(yao)(yao)有(you)(you)(you)交(jiao)易需求(qiu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)顧客(ke)(ke)并(bing)(bing)(bing)(bing)非普(pu)(pu)遍(bian)(bian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)社(she)(she)會(hui)(hui)(hui)意(yi)(yi)(yi)識形(xing)(xing)(xing)(xing)態，更(geng)(geng)偏(pian)向(xiang)(xiang)于(yu)(yu)分(fen)(fen)(fen)眾(zhong)(zhong)(zhong)(zhong)(zhong)傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)位(wei)。2.公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)受(shou)(shou)(shou)(shou)(shou)(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)因(yin)(yin)(yin)為(wei)(wei)(wei)(wei)(wei)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)首要(yao)(yao)功用(yong)(yong)(yong)是(shi)(shi)(shi)溝(gou)(gou)通(tong)交(jiao)流(liu)，且(qie)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)運(yun)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)未來(lai)發(fa)(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)歷(li)程(cheng)(cheng)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)要(yao)(yao)創建(jian)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)聯(lian)系的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)除顧客(ke)(ke)以(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)外(wai)，還需要(yao)(yao)包含(han)普(pu)(pu)遍(bian)(bian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)大(da)(da)群(qun)眾(zhong)(zhong)(zhong)(zhong)(zhong)、新(xin)(xin)(xin)聞(wen)(wen)媒(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)(ti)、社(she)(she)會(hui)(hui)(hui)發(fa)(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)組(zu)織、政(zheng)府(fu)部(bu)門(men)等(deng)。相對(dui)(dui)(dui)(dui)性(xing)(xing)于(yu)(yu)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)受(shou)(shou)(shou)(shou)(shou)(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)，公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)要(yao)(yao)將(jiang)(jiang)(jiang)受(shou)(shou)(shou)(shou)(shou)(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)涉(she)及(ji)(ji)(ji)面(mian)(mian)(mian)(mian)拓展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)到(dao)(dao)(dao)(dao)(dao)更(geng)(geng)普(pu)(pu)遍(bian)(bian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)面(mian)(mian)(mian)(mian)以(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)上(shang)(shang)(shang)充(chong)(chong)分(fen)(fen)(fen)發(fa)(fa)(fa)(fa)(fa)(fa)(fa)揮其(qi)(qi)(qi)特(te)(te)(te)有(you)(you)(you)作(zuo)(zuo)用(yong)(yong)(yong)。公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)進(jin)行(xing)(xing)(xing)前(qian)盡(jin)管(guan)(guan)也會(hui)(hui)(hui)出(chu)現(xian)加(jia)(jia)(jia)熱(re)(re)環(huan)節(jie)，但(dan)(dan)(dan)其(qi)(qi)(qi)更(geng)(geng)為(wei)(wei)(wei)(wei)(wei)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)心(xin)新(xin)(xin)(xin)聞(wen)(wen)媒(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)(ti)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)面(mian)(mian)(mian)(mian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)工(gong)作(zuo)(zuo)職責，新(xin)(xin)(xin)聞(wen)(wen)媒(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)(ti)是(shi)(shi)(shi)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)外(wai)界(jie)溝(gou)(gou)通(tong)交(jiao)流(liu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)布(bu)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)式(shi)(shi)，與(yu)(yu)(yu)(yu)(yu)(yu)(yu)此(ci)同(tong)(tong)時(shi)也是(shi)(shi)(shi)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)外(wai)界(jie)交(jiao)流(liu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)具體(ti)(ti)(ti)(ti)(ti)(ti)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)式(shi)(shi)。由于(yu)(yu)散(san)播(bo)(bo)(bo)(bo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)要(yao)(yao)內(nei)(nei)容與(yu)(yu)(yu)(yu)(yu)(yu)(yu)特(te)(te)(te)性(xing)(xing)有(you)(you)(you)別于(yu)(yu)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)，公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)挑(tiao)選新(xin)(xin)(xin)聞(wen)(wen)媒(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)(ti)更(geng)(geng)偏(pian)向(xiang)(xiang)于(yu)(yu)群(qun)眾(zhong)(zhong)(zhong)(zhong)(zhong)散(san)播(bo)(bo)(bo)(bo)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)位(wei)得到(dao)(dao)(dao)(dao)(dao)更(geng)(geng)普(pu)(pu)遍(bian)(bian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)了(le)(le)解與(yu)(yu)(yu)(yu)(yu)(yu)(yu)認(ren)知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)能(neng)(neng)力(li)。總結(jie)(jie)(jie)(jie)(jie)(jie)單一(yi)(yi)(yi)(yi)(yi)(yi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)或公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)對(dui)(dui)(dui)(dui)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)型(xing)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)而(er)(er)(er)(er)言不(bu)(bu)(bu)但(dan)(dan)(dan)必須(xu)反(fan)(fan)復資(zi)金投(tou)入(ru)散(san)播(bo)(bo)(bo)(bo)成(cheng)(cheng)(cheng)本(ben)(ben)(ben)(ben)費(fei)，且(qie)要(yao)(yao)處理(li)網(wang)絡(luo)新(xin)(xin)(xin)媒(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)(ti)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)式(shi)(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)實(shi)(shi)(shi)(shi)效(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)性(xing)(xing)、真實(shi)(shi)(shi)(shi)有(you)(you)(you)效(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)等(deng)問題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)。因(yin)(yin)(yin)此(ci)一(yi)(yi)(yi)(yi)(yi)(yi)部(bu)分(fen)(fen)(fen)有(you)(you)(you)著(zhu)(zhu)豐(feng)富多(duo)彩營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)和(he)(he)(he)(he)(he)(he)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)工(gong)作(zuo)(zuo)經驗(yan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)，挑(tiao)選依據(ju)運(yun)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)要(yao)(yao)求(qiu)將(jiang)(jiang)(jiang)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)和(he)(he)(he)(he)(he)(he)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)不(bu)(bu)(bu)一(yi)(yi)(yi)(yi)(yi)(yi)樣(yang)(yang)時(shi)期和(he)(he)(he)(he)(he)(he)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)面(mian)(mian)(mian)(mian)開(kai)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)結(jie)(jie)(jie)(jie)(jie)(jie)合(he)(he)(he)(he)，并(bing)(bing)(bing)(bing)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)略(lve)(lve)上(shang)(shang)(shang)建(jian)立不(bu)(bu)(bu)一(yi)(yi)(yi)(yi)(yi)(yi)樣(yang)(yang)受(shou)(shou)(shou)(shou)(shou)(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)信息內(nei)(nei)容共性(xing)(xing)轉(zhuan)變。根(gen)據(ju)不(bu)(bu)(bu)一(yi)(yi)(yi)(yi)(yi)(yi)樣(yang)(yang)特(te)(te)(te)點(dian)(dian)(dian)(dian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)新(xin)(xin)(xin)聞(wen)(wen)媒(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)(ti)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)布(bu)不(bu)(bu)(bu)一(yi)(yi)(yi)(yi)(yi)(yi)樣(yang)(yang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)具體(ti)(ti)(ti)(ti)(ti)(ti)內(nei)(nei)容，并(bing)(bing)(bing)(bing)將(jiang)(jiang)(jiang)造(zao)(zao)(zao)(zao)(zao)成(cheng)(cheng)(cheng)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)心(xin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)人(ren)(ren)群(qun)向(xiang)(xiang)一(yi)(yi)(yi)(yi)(yi)(yi)個發(fa)(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)戰(zhan)略(lve)(lve)結(jie)(jie)(jie)(jie)(jie)(jie)集(ji)點(dian)(dian)(dian)(dian)聚擾，隨后(hou)根(gen)據(ju)特(te)(te)(te)色化(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)激話(hua)(hua)受(shou)(shou)(shou)(shou)(shou)(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)，再(zai)依據(ju)運(yun)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)交(jiao)流(liu)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)意(yi)(yi)(yi)見反(fan)(fan)饋，將(jiang)(jiang)(jiang)有(you)(you)(you)交(jiao)易趨(qu)(qu)向(xiang)(xiang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)受(shou)(shou)(shou)(shou)(shou)(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)列入(ru)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)適(shi)用(yong)(yong)(yong)人(ren)(ren)群(qun)，對(dui)(dui)(dui)(dui)知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)(ming)(ming)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)有(you)(you)(you)針(zhen)對(dui)(dui)(dui)(dui)性(xing)(xing)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)受(shou)(shou)(shou)(shou)(shou)(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)列入(ru)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)適(shi)用(yong)(yong)(yong)人(ren)(ren)群(qun)。總體(ti)(ti)(ti)(ti)(ti)(ti)目標(biao)(biao)經濟(ji)(ji)(ji)(ji)效(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)益(yi)(yi)(yi)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)因(yin)(yin)(yin)實(shi)(shi)(shi)(shi)際精準定(ding)(ding)位(wei)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)差(cha)異(yi)造(zao)(zao)(zao)(zao)(zao)成(cheng)(cheng)(cheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)總體(ti)(ti)(ti)(ti)(ti)(ti)目標(biao)(biao)經濟(ji)(ji)(ji)(ji)效(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)益(yi)(yi)(yi)存有(you)(you)(you)一(yi)(yi)(yi)(yi)(yi)(yi)定(ding)(ding)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)差(cha)別。盡(jin)管(guan)(guan)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)目的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)收(shou)(shou)益(yi)(yi)(yi)上(shang)(shang)(shang)二(er)者(zhe)存有(you)(you)(you)著(zhu)(zhu)服用(yong)(yong)(yong)且(qie)突(tu)出(chu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)差(cha)別，針(zhen)對(dui)(dui)(dui)(dui)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)型(xing)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)有(you)(you)(you)效(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)將(jiang)(jiang)(jiang)二(er)者(zhe)結(jie)(jie)(jie)(jie)(jie)(jie)合(he)(he)(he)(he)并(bing)(bing)(bing)(bing)從了(le)(le)解到(dao)(dao)(dao)(dao)(dao)充(chong)(chong)足(zu)(zu)實(shi)(shi)(shi)(shi)踐(jian)(jian)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)有(you)(you)(you)待(dai)(dai)一(yi)(yi)(yi)(yi)(yi)(yi)段(duan)(duan)過程(cheng)(cheng)，但(dan)(dan)(dan)二(er)者(zhe)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)目的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)完成(cheng)(cheng)(cheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)收(shou)(shou)益(yi)(yi)(yi)全(quan)(quan)是(shi)(shi)(shi)支(zhi)撐(cheng)(cheng)點(dian)(dian)(dian)(dian)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)存活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)未來(lai)發(fa)(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)所(suo)(suo)(suo)有(you)(you)(you)必要(yao)(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)商(shang)(shang)(shang)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)利益(yi)(yi)(yi)。1.營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)目的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)便是(shi)(shi)(shi)5W2H分(fen)(fen)(fen)析方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)法(fa)所(suo)(suo)(suo)獲(huo)得的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)結(jie)(jie)(jie)(jie)(jie)(jie)論(lun)(lun)，例如(ru)干什(shen)么(What)、為(wei)(wei)(wei)(wei)(wei)什(shen)么(Why)、誰來(lai)做(zuo)(zuo)(zuo)(Who)、什(shen)么時(shi)候做(zuo)(zuo)(zuo)(When)、哪里做(zuo)(zuo)(zuo)(Whee)、怎樣(yang)(yang)做(zuo)(zuo)(zuo)(How)、產(chan)(chan)出(chu)率有(you)(you)(you)多(duo)少(How much)，根(gen)據(ju)這(zhe)前(qian)六項的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)剖析與(yu)(yu)(yu)(yu)(yu)(yu)(yu)精確(que)(que)(que)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)案(an)(an)(an)(an)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)劃(hua)(hua)(hua)(hua)，最(zui)終(zhong)獲(huo)得投(tou)入(ru)產(chan)(chan)出(chu)比的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)結(jie)(jie)(jie)(jie)(jie)(jie)論(lun)(lun)。營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)為(wei)(wei)(wei)(wei)(wei)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)造(zao)(zao)(zao)(zao)(zao)就(jiu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)經濟(ji)(ji)(ji)(ji)效(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)益(yi)(yi)(yi)屬(shu)(shu)于(yu)(yu)有(you)(you)(you)形(xing)(xing)(xing)(xing)化(hua)使(shi)(shi)用(yong)(yong)(yong)價(jia)值，是(shi)(shi)(shi)根(gen)據(ju)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)服務(wu)經主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)市(shi)(shi)場(chang)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)感(gan)受(shou)(shou)(shou)(shou)(shou)(shou)(shou)(shou)市(shi)(shi)場(chang)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)造(zao)(zao)(zao)(zao)(zao)成(cheng)(cheng)(cheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)盈(ying)利，及(ji)(ji)(ji)其(qi)(qi)(qi)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)盈(ying)利可(ke)(ke)(ke)(ke)(ke)(ke)以(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)為(wei)(wei)(wei)(wei)(wei)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)轉(zhuan)換來(lai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)資(zi)產(chan)(chan)、財(cai)產(chan)(chan)、網(wang)絡(luo)資(zi)源等(deng)。2.公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)目的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)便是(shi)(shi)(shi)借由主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)散(san)播(bo)(bo)(bo)(bo)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)以(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)及(ji)(ji)(ji)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)形(xing)(xing)(xing)(xing)象(xiang)、文(wen)化(hua)藝術(shu)、核心(xin)理(li)念(nian)(nian)，并(bing)(bing)(bing)(bing)根(gen)據(ju)運(yun)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)提(ti)(ti)升(sheng)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)社(she)(she)會(hui)(hui)(hui)發(fa)(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)及(ji)(ji)(ji)領(ling)域中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)生(sheng)(sheng)(sheng)存條(tiao)(tiao)件品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)質，并(bing)(bing)(bing)(bing)為(wei)(wei)(wei)(wei)(wei)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)未來(lai)發(fa)(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)及(ji)(ji)(ji)獲(huo)利給予(yu)(yu)確(que)(que)(que)保(bao)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)功效(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)。公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)為(wei)(wei)(wei)(wei)(wei)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)造(zao)(zao)(zao)(zao)(zao)就(jiu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)經濟(ji)(ji)(ji)(ji)效(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)益(yi)(yi)(yi)屬(shu)(shu)于(yu)(yu)無形(xing)(xing)(xing)(xing)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)使(shi)(shi)用(yong)(yong)(yong)價(jia)值，主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)包括慈善(shan)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)益(yi)(yi)(yi)、社(she)(she)會(hui)(hui)(hui)發(fa)(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)冠名(ming)(ming)(ming)(ming)贊助(zhu)(zhu)、記(ji)(ji)者(zhe)招待(dai)(dai)會(hui)(hui)(hui)、新(xin)(xin)(xin)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)發(fa)(fa)(fa)(fa)(fa)(fa)(fa)布(bu)會(hui)(hui)(hui)、廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)告宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)、困境(jing)(jing)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)等(deng)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)風格方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)位(wei)，是(shi)(shi)(shi)根(gen)據(ju)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)牌(pai)(pai)(pai)子和(he)(he)(he)(he)(he)(he)外(wai)部(bu)環(huan)境(jing)(jing)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)經主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)總體(ti)(ti)(ti)(ti)(ti)(ti)存活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)發(fa)(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)趨(qu)(qu)勢(shi)自(zi)然環(huan)境(jing)(jing)造(zao)(zao)(zao)(zao)(zao)成(cheng)(cheng)(cheng)盈(ying)利，并(bing)(bing)(bing)(bing)對(dui)(dui)(dui)(dui)不(bu)(bu)(bu)確(que)(que)(que)定(ding)(ding)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)隱(yin)患和(he)(he)(he)(he)(he)(he)困境(jing)(jing)給予(yu)(yu)來(lai)源于(yu)(yu)各(ge)界(jie)人(ren)(ren)士的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)社(she)(she)會(hui)(hui)(hui)輿(yu)論(lun)(lun)適(shi)用(yong)(yong)(yong)。總結(jie)(jie)(jie)(jie)(jie)(jie)從參(can)(can)加(jia)(jia)(jia)者(zhe)視角(jiao)整體(ti)(ti)(ti)(ti)(ti)(ti)規劃(hua)(hua)(hua)(hua)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)趨(qu)(qu)向(xiang)(xiang)，，對(dui)(dui)(dui)(dui)于(yu)(yu)交(jiao)易人(ren)(ren)群(qun)可(ke)(ke)(ke)(ke)(ke)(ke)以(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)吸引住其(qi)(qi)(qi)參(can)(can)加(jia)(jia)(jia)到(dao)(dao)(dao)(dao)(dao)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)共性(xing)(xing)強(qiang)(qiang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)行(xing)(xing)(xing)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)之(zhi)(zhi)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)，而(er)(er)(er)(er)對(dui)(dui)(dui)(dui)牌(pai)(pai)(pai)子有(you)(you)(you)感(gan)受(shou)(shou)(shou)(shou)(shou)(shou)(shou)(shou)且(qie)溝(gou)(gou)通(tong)交(jiao)流(liu)優(you)良(liang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)人(ren)(ren)群(qun)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)造(zao)(zao)(zao)(zao)(zao)成(cheng)(cheng)(cheng)購(gou)買(mai)意(yi)(yi)(yi)愿(yuan)以(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)前(qian)都能(neng)(neng)夠(gou)參(can)(can)加(jia)(jia)(jia)到(dao)(dao)(dao)(dao)(dao)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)。可(ke)(ke)(ke)(ke)(ke)(ke)以(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)對(dui)(dui)(dui)(dui)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)受(shou)(shou)(shou)(shou)(shou)(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)加(jia)(jia)(jia)強(qiang)(qiang)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)形(xing)(xing)(xing)(xing)象(xiang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)滲(shen)入(ru)并(bing)(bing)(bing)(bing)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)其(qi)(qi)(qi)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)潛(qian)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)性(xing)(xing)購(gou)買(mai)人(ren)(ren)群(qun)參(can)(can)加(jia)(jia)(jia)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)工(gong)作(zuo)(zuo)，而(er)(er)(er)(er)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)塑造(zao)(zao)(zao)(zao)(zao)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)受(shou)(shou)(shou)(shou)(shou)(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)歷(li)程(cheng)(cheng)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)不(bu)(bu)(bu)但(dan)(dan)(dan)可(ke)(ke)(ke)(ke)(ke)(ke)以(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)得到(dao)(dao)(dao)(dao)(dao)用(yong)(yong)(yong)戶評價(jia)和(he)(he)(he)(he)(he)(he)知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)(ming)(ming)度(du)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)遞蔓延，更(geng)(geng)能(neng)(neng)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)運(yun)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)慢(man)(man)慢(man)(man)轉(zhuan)換一(yi)(yi)(yi)(yi)(yi)(yi)部(bu)分(fen)(fen)(fen)群(qun)體(ti)(ti)(ti)(ti)(ti)(ti)變成(cheng)(cheng)(cheng)認(ren)可(ke)(ke)(ke)(ke)(ke)(ke)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)(ming)(ming)度(du)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)忠(zhong)誠顧客(ke)(ke)。結(jie)(jie)(jie)(jie)(jie)(jie)合(he)(he)(he)(he)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)式(shi)(shi)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)是(shi)(shi)(shi)趨(qu)(qu)向(xiang)(xiang)于(yu)(yu)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)特(te)(te)(te)性(xing)(xing)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)行(xing)(xing)(xing)為(wei)(wei)(wei)(wei)(wei)模(mo)式(shi)(shi)，而(er)(er)(er)(er)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)則是(shi)(shi)(shi)趨(qu)(qu)向(xiang)(xiang)于(yu)(yu)應(ying)用(yong)(yong)(yong)一(yi)(yi)(yi)(yi)(yi)(yi)元化(hua)傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)略(lve)(lve)，結(jie)(jie)(jie)(jie)(jie)(jie)合(he)(he)(he)(he)全(quan)(quan)部(bu)散(san)播(bo)(bo)(bo)(bo)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)式(shi)(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)模(mo)式(shi)(shi)。1.公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)此(ci)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)式(shi)(shi)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)散(san)播(bo)(bo)(bo)(bo)將(jiang)(jiang)(jiang)做(zuo)(zuo)(zuo)為(wei)(wei)(wei)(wei)(wei)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)略(lve)(lve)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)效(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)果。傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)統式(shi)(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)告宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)散(san)播(bo)(bo)(bo)(bo)已被(bei)諸(zhu)(zhu)多(duo)強(qiang)(qiang)大(da)(da)知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)(ming)(ming)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)所(suo)(suo)(suo)視弱，其(qi)(qi)(qi)為(wei)(wei)(wei)(wei)(wei)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)及(ji)(ji)(ji)隸屬(shu)(shu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)產(chan)(chan)生(sheng)(sheng)(sheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)散(san)播(bo)(bo)(bo)(bo)法(fa)律效(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)力(li)僅(jin)能(neng)(neng)反(fan)(fan)映在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)名(ming)(ming)(ming)(ming)氣(qi)(qi)(qi)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)面(mian)(mian)(mian)(mian)，對(dui)(dui)(dui)(dui)總體(ti)(ti)(ti)(ti)(ti)(ti)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)略(lve)(lve)沒法(fa)產(chan)(chan)生(sheng)(sheng)(sheng)強(qiang)(qiang)有(you)(you)(you)力(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)支(zhi)撐(cheng)(cheng)點(dian)(dian)(dian)(dian)性(xing)(xing)病傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)染(ran)功效(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)。而(er)(er)(er)(er)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)不(bu)(bu)(bu)但(dan)(dan)(dan)可(ke)(ke)(ke)(ke)(ke)(ke)以(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)新(xin)(xin)(xin)聞(wen)(wen)事(shi)件、熱(re)(re)點(dian)(dian)(dian)(dian)話(hua)(hua)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)、新(xin)(xin)(xin)聞(wen)(wen)媒(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)(ti)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)、慈善(shan)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)益(yi)(yi)(yi)、社(she)(she)會(hui)(hui)(hui)發(fa)(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)冠名(ming)(ming)(ming)(ming)贊助(zhu)(zhu)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)合(he)(he)(he)(he)理(li)進(jin)行(xing)(xing)(xing)名(ming)(ming)(ming)(ming)氣(qi)(qi)(qi)和(he)(he)(he)(he)(he)(he)知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)(ming)(ming)度(du)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)提(ti)(ti)高(gao)，乃至可(ke)(ke)(ke)(ke)(ke)(ke)以(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)統式(shi)(shi)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)告宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)基本(ben)(ben)(ben)(ben)上(shang)(shang)(shang)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)案(an)(an)(an)(an)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)劃(hua)(hua)(hua)(hua)散(san)播(bo)(bo)(bo)(bo)更(geng)(geng)易于(yu)(yu)使(shi)(shi)受(shou)(shou)(shou)(shou)(shou)(shou)(shou)(shou)眾(zhong)(zhong)(zhong)(zhong)(zhong)接納、認(ren)同(tong)(tong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)式(shi)(shi)，根(gen)據(ju)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)告宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)這(zhe)些特(te)(te)(te)點(dian)(dian)(dian)(dian)吸引住越(yue)來(lai)越(yue)多(duo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)心(xin)和(he)(he)(he)(he)(he)(he)更(geng)(geng)強(qiang)(qiang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)滲(shen)入(ru)、危害功效(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)。2.營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)也稱之(zhi)(zhi)為(wei)(wei)(wei)(wei)(wei)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)，是(shi)(shi)(shi)立即對(dui)(dui)(dui)(dui)于(yu)(yu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)，也是(shi)(shi)(shi)執行(xing)(xing)(xing)整合(he)(he)(he)(he)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)戰(zhan)略(lve)(lve)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)式(shi)(shi)，可(ke)(ke)(ke)(ke)(ke)(ke)以(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)為(wei)(wei)(wei)(wei)(wei)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)多(duo)樣(yang)(yang)化(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)數據(ju)條(tiao)(tiao)件中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)出(chu)類拔萃得到(dao)(dao)(dao)(dao)(dao)顧客(ke)(ke)了(le)(le)解與(yu)(yu)(yu)(yu)(yu)(yu)(yu)認(ren)同(tong)(tong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)機(ji)遇。銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)市(shi)(shi)場(chang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)趨(qu)(qu)向(xiang)(xiang)促(cu)進(jin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)將(jiang)(jiang)(jiang)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)納入(ru)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵構(gou)成(cheng)(cheng)(cheng)部(bu)分(fen)(fen)(fen)，推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)更(geng)(geng)加(jia)(jia)(jia)普(pu)(pu)遍(bian)(bian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)大(da)(da)眾(zhong)(zhong)(zhong)(zhong)(zhong)人(ren)(ren)群(qun)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)、知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)(ming)(ming)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)、忠(zhong)誠顧客(ke)(ke)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)間的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)互(hu)相溝(gou)(gou)通(tong)交(jiao)流(liu)，在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)交(jiao)流(liu)環(huan)節(jie)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)提(ti)(ti)升(sheng)知(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)名(ming)(ming)(ming)(ming)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)名(ming)(ming)(ming)(ming)氣(qi)(qi)(qi)、品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)效(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)應(ying)，進(jin)而(er)(er)(er)(er)激起(qi)群(qun)眾(zhong)(zhong)(zhong)(zhong)(zhong)社(she)(she)會(hui)(hui)(hui)群(qun)體(ti)(ti)(ti)(ti)(ti)(ti)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)交(jiao)易選購(gou)欲念(nian)(nian)和(he)(he)(he)(he)(he)(he)危害競(jing)爭(zheng)對(dui)(dui)(dui)(dui)手間的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)挑(tiao)選共性(xing)(xing)。并(bing)(bing)(bing)(bing)且(qie)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)將(jiang)(jiang)(jiang)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)調(diao)研(yan)和(he)(he)(he)(he)(he)(he)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)調(diao)研(yan)開(kai)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)結(jie)(jie)(jie)(jie)(jie)(jie)合(he)(he)(he)(he)，將(jiang)(jiang)(jiang)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)略(lve)(lve)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)定(ding)(ding)位(wei)進(jin)一(yi)(yi)(yi)(yi)(yi)(yi)步(bu)(bu)優(you)化(hua)，為(wei)(wei)(wei)(wei)(wei)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)市(shi)(shi)場(chang)實(shi)(shi)(shi)(shi)踐(jian)(jian)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)戰(zhan)略(lve)(lve)制(zhi)訂(ding)給予(yu)(yu)更(geng)(geng)為(wei)(wei)(wei)(wei)(wei)精確(que)(que)(que)、接近實(shi)(shi)(shi)(shi)際情(qing)況(kuang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)消費(fei)者(zhe)行(xing)(xing)(xing)為(wei)(wei)(wei)(wei)(wei)和(he)(he)(he)(he)(he)(he)行(xing)(xing)(xing)為(wei)(wei)(wei)(wei)(wei)表現(xian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)剖析信息內(nei)(nei)容。總結(jie)(jie)(jie)(jie)(jie)(jie)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)式(shi)(shi)屬(shu)(shu)于(yu)(yu)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)策(ce)(ce)(ce)(ce)(ce)(ce)(ce)(ce)略(lve)(lve)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)構(gou)成(cheng)(cheng)(cheng)部(bu)分(fen)(fen)(fen)，而(er)(er)(er)(er)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)是(shi)(shi)(shi)整合(he)(he)(he)(he)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)戰(zhan)略(lve)(lve)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)式(shi)(shi)，二(er)種(zhong)(zhong)(zhong)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)式(shi)(shi)剛好可(ke)(ke)(ke)(ke)(ke)(ke)以(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)切合(he)(he)(he)(he)于(yu)(yu)絕(jue)大(da)(da)多(duo)數中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)型(xing)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)戰(zhan)略(lve)(lve)發(fa)(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)規劃(hua)(hua)(hua)(hua)，而(er)(er)(er)(er)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)商(shang)(shang)(shang)務(wu)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)則更(geng)(geng)注重(zhong)(zhong)哪一(yi)(yi)(yi)(yi)(yi)(yi)種(zhong)(zhong)(zhong)方(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)(fang)式(shi)(shi)可(ke)(ke)(ke)(ke)(ke)(ke)以(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)為(wei)(wei)(wei)(wei)(wei)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)產(chan)(chan)生(sheng)(sheng)(sheng)更(geng)(geng)強(qiang)(qiang)大(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)支(zhi)持功效(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)。匯(hui)總盡(jin)管(guan)(guan)實(shi)(shi)(shi)(shi)踐(jian)(jian)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)個人(ren)(ren)行(xing)(xing)(xing)為(wei)(wei)(wei)(wei)(wei)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)存有(you)(you)(you)著(zhu)(zhu)眾(zhong)(zhong)(zhong)(zhong)(zhong)多(duo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)差(cha)異(yi)，但(dan)(dan)(dan)現(xian)如(ru)今(jin)(jin)(jin)全(quan)(quan)部(bu)商(shang)(shang)(shang)務(wu)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)全(quan)(quan)是(shi)(shi)(shi)為(wei)(wei)(wei)(wei)(wei)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)給予(yu)(yu)存活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)進(jin)步(bu)(bu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)必要(yao)(yao)條(tiao)(tiao)件而(er)(er)(er)(er)執行(xing)(xing)(xing)實(shi)(shi)(shi)(shi)行(xing)(xing)(xing)，因(yin)(yin)(yin)此(ci)無論(lun)(lun)哪一(yi)(yi)(yi)(yi)(yi)(yi)種(zhong)(zhong)(zhong)主(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)題(ti)(ti)(ti)(ti)(ti)(ti)(ti)(ti)活(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)都可(ke)(ke)(ke)(ke)(ke)(ke)以(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)使(shi)(shi)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)以(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)更(geng)(geng)低的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)費(fei)用(yong)(yong)(yong)完成(cheng)(cheng)(cheng)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)顧客(ke)(ke)、群(qun)眾(zhong)(zhong)(zhong)(zhong)(zhong)、新(xin)(xin)(xin)聞(wen)(wen)媒(mei)(mei)(mei)體(ti)(ti)(ti)(ti)(ti)(ti)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)有(you)(you)(you)效(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)溝(gou)(gou)通(tong)。整合(he)(he)(he)(he)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)傳(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)不(bu)(bu)(bu)但(dan)(dan)(dan)可(ke)(ke)(ke)(ke)(ke)(ke)以(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)結(jie)(jie)(jie)(jie)(jie)(jie)合(he)(he)(he)(he)并(bing)(bing)(bing)(bing)擴展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)營(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)和(he)(he)(he)(he)(he)(he)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)工(gong)作(zuo)(zuo)人(ren)(ren)員(yuan)(yuan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)充(chong)(chong)分(fen)(fen)(fen)發(fa)(fa)(fa)(fa)(fa)(fa)(fa)揮行(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)，還能(neng)(neng)夠(gou)為(wei)(wei)(wei)(wei)(wei)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)激烈的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)行(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)競(jing)爭(zheng)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)產(chan)(chan)生(sheng)(sheng)(sheng)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)眾(zhong)(zhong)(zhong)(zhong)(zhong)不(bu)(bu)(bu)同(tong)(tong)又(you)強(qiang)(qiang)悍的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)競(jing)爭(zheng)能(neng)(neng)力(li)，也是(shi)(shi)(shi)將(jiang)(jiang)(jiang)合(he)(he)(he)(he)久必分(fen)(fen)(fen)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)2個重(zhong)(zhong)點(dian)(dian)(dian)(dian)課程(cheng)(cheng)再(zai)度(du)走向(xiang)(xiang)市(shi)(shi)場(chang)匯(hui)聚在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)一(yi)(yi)(yi)(yi)(yi)(yi)起(qi)，充(chong)(chong)分(fen)(fen)(fen)發(fa)(fa)(fa)(fa)(fa)(fa)(fa)揮屬(shu)(shu)于(yu)(yu)其(qi)(qi)(qi)與(yu)(yu)(yu)(yu)(yu)(yu)(yu)生(sheng)(sheng)(sheng)俱來(lai)便擁有(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)極大(da)(da)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)能(neng)(neng)。

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