大族激光董事長(chang)怒斥(chi)央視記者(zhe) 危機公(gong)關都(dou)令人笑說話？

　　8月(yue)1日在(zai)(zai)(zai)(zai)下午，大(da)(da)(da)族(zu)激(ji)(ji)(ji)(ji)(ji)(ji)光(guang)曝光(guang)雷(lei)人(ren)語錄，在(zai)(zai)(zai)(zai)接納央視記者(zhe)質疑歐(ou)(ou)洲(zhou)地(di)(di)(di)區(qu)(qu)(qu)研(yan)(yan)發中(zhong)(zhong)(zhong)(zhong)(zhong)心(xin)新(xin)項(xiang)目時(shi)大(da)(da)(da)族(zu)激(ji)(ji)(ji)(ji)(ji)(ji)光(guang)董事(shi)長(chang)(chang)高(gao)(gao)(gao)云峰(feng)(feng)表(biao)明(ming)(ming)：你們(men)(men)是(shi)什么(me)人(ren)物角色？你有(you)什么(me)樣的(de)(de)(de)(de)資(zi)質來質疑我呀？這(zhe)個是(shi)我們(men)(men)自(zi)己(ji)的(de)(de)(de)(de)資(zi)產(chan)，我自(zi)然有(you)支配權做一切(qie)運營管理決策！你管我那么(me)多啊(a)hellip;hellip;。高(gao)(gao)(gao)云峰(feng)(feng)應對(dui)小(xiao)編的(de)(de)(de)(de)一番猛烈表(biao)述，瞬間(jian)引(yin)(yin)起極大(da)(da)(da)的(de)(de)(de)(de)異議(yi)。原先(xian)，大(da)(da)(da)族(zu)激(ji)(ji)(ji)(ji)(ji)(ji)光(guang)曾在(zai)(zai)(zai)(zai)2012年(nian)(nian)(nian)逐漸(jian)，在(zai)(zai)(zai)(zai)歐(ou)(ou)洲(zhou)地(di)(di)(di)區(qu)(qu)(qu)項(xiang)目投(tou)資(zi)6.7億人(ren)民(min)(min)幣(bi)欲基本(ben)建設(she)產(chan)品研(yan)(yan)發營銷中(zhong)(zhong)(zhong)(zhong)(zhong)心(xin)，但到(dao)(dao)現在(zai)(zai)(zai)(zai)才進行進展的(de)(de)(de)(de)64%。不(bu)僅(jin)如(ru)此，這(zhe)一所(suo)說的(de)(de)(de)(de)研(yan)(yan)發中(zhong)(zhong)(zhong)(zhong)(zhong)心(xin)，看上(shang)(shang)(shang)去好像更像個酒(jiu)店餐廳，乃至有(you)朋友(you)吐(tu)槽稱大(da)(da)(da)族(zu)激(ji)(ji)(ji)(ji)(ji)(ji)光(guang)是(shi)在(zai)(zai)(zai)(zai)歐(ou)(ou)洲(zhou)地(di)(di)(di)區(qu)(qu)(qu)建宮廷。事(shi)實上(shang)(shang)(shang)，高(gao)(gao)(gao)云峰(feng)(feng)對(dui)酒(jiu)店餐廳好像十分偏愛。在(zai)(zai)(zai)(zai)其中(zhong)(zhong)(zhong)(zhong)(zhong)在(zai)(zai)(zai)(zai)與(yu)研(yan)(yan)發中(zhong)(zhong)(zhong)(zhong)(zhong)心(xin)處(chu)在(zai)(zai)(zai)(zai)德國瑞(rui)士同一地(di)(di)(di)址的(de)(de)(de)(de)盧塞恩(en)州(zhou)，董事(shi)長(chang)(chang)高(gao)(gao)(gao)云峰(feng)(feng)有(you)著兩處(chu)奢華五星酒(jiu)店，在(zai)(zai)(zai)(zai)其中(zhong)(zhong)(zhong)(zhong)(zhong)坐落(luo)于(yu)(yu)盧塞恩(en)州(zhou)恩(en)格(ge)爾貝格(ge)的(de)(de)(de)(de)五星級酒(jiu)店HotelTitlisPalace，項(xiang)目投(tou)資(zi)1億瑞(rui)士法郎已經基本(ben)建設(she)。但因為(wei)在(zai)(zai)(zai)(zai)地(di)(di)(di)址、時(shi)長(chang)(chang)和(he)項(xiang)目投(tou)資(zi)金額上(shang)(shang)(shang)都和(he)天雄(xiong)的(de)(de)(de)(de)歐(ou)(ou)洲(zhou)地(di)(di)(di)區(qu)(qu)(qu)研(yan)(yan)發中(zhong)(zhong)(zhong)(zhong)(zhong)心(xin)相(xiang)仿，從(cong)(cong)而引(yin)(yin)起質疑。直到(dao)(dao)8月(yue)1日夜間(jian)，深圳交易所(suo)發布消息稱，已第(di)一時(shi)間(jian)催促(cu)大(da)(da)(da)族(zu)激(ji)(ji)(ji)(ji)(ji)(ji)光(guang)公(gong)(gong)布道(dao)歉(qian)公(gong)(gong)示(shi)，并對(dui)高(gao)(gao)(gao)云峰(feng)(feng)不(bu)當行為(wei)給(gei)予指責，提示(shi)企(qi)(qi)業(ye)(ye)控股(gu)股(gu)東、董監(jian)高(gao)(gao)(gao)理應虛心(xin)聽取輿論監(jian)督。大(da)(da)(da)族(zu)激(ji)(ji)(ji)(ji)(ji)(ji)光(guang)大(da)(da)(da)城市(shi)大(da)(da)(da)牌明(ming)(ming)星白馬(ma)股(gu)。但是(shi)最近這(zhe)個明(ming)(ming)星白馬(ma)股(gu)卻持續殞落(luo)，大(da)(da)(da)族(zu)激(ji)(ji)(ji)(ji)(ji)(ji)光(guang)（002008.SZ）也立在(zai)(zai)(zai)(zai)了懸(xuan)崖(ya)峭壁的(de)(de)(de)(de)邊(bian)沿(yan)。這(zhe)個以前(qian)被外資(zi)企(qi)(qi)業(ye)(ye)爆買，被世(shi)界各國組織視作新(xin)寵兒的(de)(de)(de)(de)上(shang)(shang)(shang)市(shi)企(qi)(qi)業(ye)(ye)，現如(ru)今儼(yan)然已經變成(cheng)心(xin)急火燎。中(zhong)(zhong)(zhong)(zhong)(zhong)報(bao)預告片純利(li)潤狂(kuang)跌60%，被質疑托(tuo)欠(qian)職工(gong)工(gong)資(zi)，歐(ou)(ou)洲(zhou)地(di)(di)(di)區(qu)(qu)(qu)研(yan)(yan)發中(zhong)(zhong)(zhong)(zhong)(zhong)心(xin)施(shi)工(gong)進度8年(nian)(nian)(nian)粗心(xin)大(da)(da)(da)意不(bu)確定，費用預算從(cong)(cong)起初的(de)(de)(de)(de)5000萬狂(kuang)增(zeng)20倍至10億人(ren)民(min)(min)幣(bi)hellip;hellip;在(zai)(zai)(zai)(zai)多方面質疑聲中(zhong)(zhong)(zhong)(zhong)(zhong)，大(da)(da)(da)族(zu)激(ji)(ji)(ji)(ji)(ji)(ji)光(guang)的(de)(de)(de)(de)估值已從(cong)(cong)高(gao)(gao)(gao)些的(de)(de)(de)(de)600億大(da)(da)(da)跌到(dao)(dao)了300億。更讓人(ren)詫異的(de)(de)(de)(de)是(shi)，7月(yue)13日，大(da)(da)(da)族(zu)激(ji)(ji)(ji)(ji)(ji)(ji)光(guang)公(gong)(gong)布2019年(nian)(nian)(nian)上(shang)(shang)(shang)半年(nian)(nian)(nian)度業(ye)(ye)績預增(zeng)，預估純利(li)潤較同期相(xiang)比下降更是(shi)高(gao)(gao)(gao)達(da)60%~65%，上(shang)(shang)(shang)年(nian)(nian)(nian)上(shang)(shang)(shang)半年(nian)(nian)(nian)度企(qi)(qi)業(ye)(ye)贏利(li)約10.19億，換句話說，2022年(nian)(nian)(nian)上(shang)(shang)(shang)半年(nian)(nian)(nian)度預估贏利(li)3.57億~4.07億人(ren)民(min)(min)幣(bi)。老濕機辣評：上(shang)(shang)(shang)市(shi)企(qi)(qi)業(ye)(ye)董事(shi)長(chang)(chang)怒斥(chi)央視記者(zhe)，這(zhe)一戲份也夠足了。很顯著，此次危機公(gong)(gong)關，大(da)(da)(da)族(zu)激(ji)(ji)(ji)(ji)(ji)(ji)光(guang)的(de)(de)(de)(de)PR們(men)(men)瀆職的(de)(de)(de)(de)地(di)(di)(di)區(qu)(qu)(qu)不(bu)取決于(yu)(yu)是(shi)不(bu)是(shi)第(di)一時(shi)間(jian)致(zhi)歉(qian)，而取決于(yu)(yu)平(ping)常沒(mei)(mei)有(you)用管住她們(men)(men)董事(shi)長(chang)(chang)的(de)(de)(de)(de)嘴。領導人(ren)員不(bu)明(ming)(ming)白媒體公(gong)(gong)關銷售話術，不(bu)明(ming)(ming)白與(yu)新(xin)聞媒體相(xiang)處(chu)，口(kou)無遮攔，必(bi)定會言多必(bi)失。自(zi)然，這(zhe)類(lei)問題(ti)，，在(zai)(zai)(zai)(zai)中(zhong)(zhong)(zhong)(zhong)(zhong)國企(qi)(qi)業(ye)(ye)家中(zhong)(zhong)(zhong)(zhong)(zhong)很廣泛。終究一言堂，媒體公(gong)(gong)關僅(jin)僅(jin)個擺放(fang)而已。第(di)一時(shi)間(jian)致(zhi)歉(qian)是(shi)一定的(de)(de)(de)(de)，但問題(ti)是(shi)，假(jia)如(ru)真有(you)其才，怎么(me)道(dao)歉(qian)也許都沒(mei)(mei)有(you)用。等候大(da)(da)(da)族(zu)激(ji)(ji)(ji)(ji)(ji)(ji)光(guang)的(de)(de)(de)(de)，也許可能是(shi)無窮的(de)(de)(de)(de)反詰和(he)質疑。

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