海底撈致歉的身后，是危機公關？實際上是營銷推廣！

　　海(hai)(hai)(hai)底(di)(di)(di)(di)(di)撈(lao)(lao)(lao)(lao)公(gong)(gong)(gong)(gong)(gong)司成(cheng)立(li)于(yu)(yu)1994年，是(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)家大型的(de)(de)(de)(de)(de)跨市(shi)直營(ying)餐(can)飲(yin)連鎖品牌火(huo)鍋(guo)加盟店，全(quan)(quan)名是(shi)(shi)(shi)(shi)(shi)(shi)(shi)四川海(hai)(hai)(hai)底(di)(di)(di)(di)(di)撈(lao)(lao)(lao)(lao)餐(can)飲(yin)業(ye)(ye)(ye)有(you)限責(ze)任(ren)(ren)公(gong)(gong)(gong)(gong)(gong)司圖(tu)片(pian)源(yuan)(yuan)于(yu)(yu)互聯網(wang)(wang)以(yi)(yi)往(wang)事(shi)(shi)(shi)(shi)情(qing)(qing)回望(wang)：2017年8月新聞記者曝出(chu)(chu)海(hai)(hai)(hai)底(di)(di)(di)(di)(di)撈(lao)(lao)(lao)(lao)耗子門事(shi)(shi)(shi)(shi)件前因(yin)后(hou)果。圖(tu)片(pian)源(yuan)(yuan)于(yu)(yu)互聯網(wang)(wang)在這(zhe)里事(shi)(shi)(shi)(shi)情(qing)(qing)曝出(chu)(chu)后(hou)不(bu)(bu)(bu)(bu)久就(jiu)(jiu)(jiu)會(hui)有(you)來(lai)源(yuan)(yuan)于(yu)(yu)社會(hui)各界評價：〔人(ren)(ren)民微評〕擊敗海(hai)(hai)(hai)底(di)(di)(di)(di)(di)撈(lao)(lao)(lao)(lao)的(de)(de)(de)(de)(de)并(bing)(bing)(bing)不(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)漏勺(shao)，，海(hai)(hai)(hai)底(di)(di)(di)(di)(di)撈(lao)(lao)(lao)(lao)變(bian)成(cheng)了(le)下(xia)水管道(dao)(dao)撈(lao)(lao)(lao)(lao)，這(zhe)也(ye)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)大家了(le)解(jie)的(de)(de)(de)(de)(de)海(hai)(hai)(hai)底(di)(di)(di)(di)(di)撈(lao)(lao)(lao)(lao)嗎？從(cong)聲譽鵲起(qi)到(dao)惡名昭彰，通常(chang)只要(yao)一(yi)(yi)次(ci)安全(quan)(quan)事(shi)(shi)(shi)(shi)故。擊敗海(hai)(hai)(hai)底(di)(di)(di)(di)(di)撈(lao)(lao)(lao)(lao)的(de)(de)(de)(de)(de)并(bing)(bing)(bing)不(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)耗子和(he)(he)漏勺(shao)，反而是(shi)(shi)(shi)(shi)(shi)(shi)(shi)無(wu)(wu)法控(kong)制的(de)(de)(de)(de)(de)內(nei)(nei)控(kong)管理(li)，及其(qi)越來(lai)越遠的(de)(de)(de)(de)(de)心(xin)(xin)存(cun)敬畏。公(gong)(gong)(gong)(gong)(gong)布道(dao)(dao)歉(qian)僅僅逐漸，并(bing)(bing)(bing)沒(mei)有(you)完全(quan)(quan)整頓和(he)(he)體制重構(gou)，就(jiu)(jiu)(jiu)難以(yi)(yi)拾起(qi)顧(gu)客(ke)(ke)信(xin)賴(lai)。〔人(ren)(ren)民網(wang)(wang)評〕：說(shuo)得(de)再好(hao) 比不(bu)(bu)(bu)(bu)上到(dao)餐(can)廳(ting)廚房看(kan)一(yi)(yi)下(xia)；接(jie)著不(bu)(bu)(bu)(bu)久海(hai)(hai)(hai)底(di)(di)(di)(di)(di)撈(lao)(lao)(lao)(lao)就(jiu)(jiu)(jiu)推(tui)送(song)了(le)相(xiang)關(guan)報導(dao)：圖(tu)片(pian)源(yuan)(yuan)于(yu)(yu)互聯網(wang)(wang)接(jie)著海(hai)(hai)(hai)底(di)(di)(di)(di)(di)撈(lao)(lao)(lao)(lao)對(dui)(dui)(dui)這(zhe)事(shi)(shi)(shi)(shi)更(geng)(geng)(geng)為(wei)(wei)(wei)透明度接(jie)納大家的(de)(de)(de)(de)(de)監管也(ye)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)令人(ren)(ren)驚訝的(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)企(qi)(qi)(qi)業(ye)(ye)(ye)以(yi)(yi)雷庭般(ban)速(su)率向大家表(biao)述(shu)并(bing)(bing)(bing)接(jie)納監督管理(li)的(de)(de)(de)(de)(de)心(xin)(xin)態(tai) 這(zhe)一(yi)(yi)點是(shi)(shi)(shi)(shi)(shi)(shi)(shi)非(fei)常(chang)值得(de)一(yi)(yi)定(ding)(ding)的(de)(de)(de)(de)(de) 關(guan)鍵是(shi)(shi)(shi)(shi)(shi)(shi)(shi)海(hai)(hai)(hai)底(di)(di)(di)(di)(di)撈(lao)(lao)(lao)(lao)也(ye)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)第一(yi)(yi)時間認可(ke)(ke)的(de)(de)(de)(de)(de)自身(shen)的(de)(de)(de)(de)(de)欠缺并(bing)(bing)(bing)積極(ji)的(de)(de)(de)(de)(de)認錯。回過頭看(kan)最(zui)近(jin)(jin)的(de)(de)(de)(de)(de)事(shi)(shi)(shi)(shi)情(qing)(qing)：近(jin)(jin)日，海(hai)(hai)(hai)底(di)(di)(di)(di)(di)撈(lao)(lao)(lao)(lao)店面(mian)對(dui)(dui)(dui)外開(kai)放正餐(can)，開(kai)工(gong)(gong)后(hou)菜肴價格上漲(zhang)6％。更(geng)(geng)(geng)有(you)顧(gu)客(ke)(ke)大呼在新冠(guan)疫情(qing)(qing)完畢后(hou)原本就(jiu)(jiu)(jiu)長期并(bing)(bing)(bing)沒(mei)有(you)開(kai)工(gong)(gong)并(bing)(bing)(bing)沒(mei)有(you)收益 覺(jue)(jue)得(de)一(yi)(yi)頓飯也(ye)買(mai)不(bu)(bu)(bu)(bu)起(qi)了(le)：就(jiu)(jiu)(jiu)擁有(you)顧(gu)客(ke)(ke)曬單(dan)埋怨圖(tu)片(pian)源(yuan)(yuan)于(yu)(yu)互聯網(wang)(wang)這(zhe)事(shi)(shi)(shi)(shi)曝出(chu)(chu)不(bu)(bu)(bu)(bu)久海(hai)(hai)(hai)底(di)(di)(di)(di)(di)撈(lao)(lao)(lao)(lao)就(jiu)(jiu)(jiu)快點訊速(su)一(yi)(yi)般(ban)應(ying)急解(jie)決(jue)(jue)(jue)此(ci)次(ci)的(de)(de)(de)(de)(de)危機公(gong)(gong)(gong)(gong)(gong)關(guan)并(bing)(bing)(bing)公(gong)(gong)(gong)(gong)(gong)布相(xiang)關(guan)的(de)(de)(de)(de)(de)解(jie)決(jue)(jue)(jue)計劃(hua)方案(an)：而且公(gong)(gong)(gong)(gong)(gong)布了(le)相(xiang)關(guan)致歉(qian)表(biao)明不(bu)(bu)(bu)(bu)得(de)不(bu)(bu)(bu)(bu)說(shuo)海(hai)(hai)(hai)底(di)(di)(di)(di)(di)撈(lao)(lao)(lao)(lao)本次(ci)的(de)(de)(de)(de)(de)危機公(gong)(gong)(gong)(gong)(gong)關(guan)解(jie)決(jue)(jue)(jue)來(lai)的(de)(de)(de)(de)(de)立(li)即 ，還沒(mei)等問(wen)題(ti)擴張話 內(nei)(nei)部結構(gou)就(jiu)(jiu)(jiu)已經產生了(le)公(gong)(gong)(gong)(gong)(gong)示(shi)向眾(zhong)多顧(gu)客(ke)(ke)道(dao)(dao)歉(qian)。針(zhen)對(dui)(dui)(dui)海(hai)(hai)(hai)底(di)(di)(di)(di)(di)撈(lao)(lao)(lao)(lao)事(shi)(shi)(shi)(shi)情(qing)(qing)的(de)(de)(de)(de)(de)媒(mei)體公(gong)(gong)(gong)(gong)(gong)關(guan)個(ge)人(ren)(ren)行為(wei)(wei)(wei)有(you)不(bu)(bu)(bu)(bu)同的(de)(de)(de)(de)(de)聲音：1.覺(jue)(jue)得(de)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)海(hai)(hai)(hai)底(di)(di)(di)(di)(di)撈(lao)(lao)(lao)(lao)身(shen)后(hou)的(de)(de)(de)(de)(de)營(ying)銷方式2.價格上漲(zhang)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)企(qi)(qi)(qi)業(ye)(ye)(ye)內(nei)(nei)部結構(gou)決(jue)(jue)(jue)定(ding)(ding)的(de)(de)(de)(de)(de)支(zhi)配權(quan) 顧(gu)客(ke)(ke)沒(mei)有(you)權(quan)利干預3.也(ye)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)有(you)將會(hui)由于(yu)(yu)新冠(guan)疫情(qing)(qing)海(hai)(hai)(hai)底(di)(di)(di)(di)(di)撈(lao)(lao)(lao)(lao)企(qi)(qi)(qi)業(ye)(ye)(ye)虧空比較嚴重從(cong)顧(gu)客(ke)(ke)的(de)(de)(de)(de)(de)身(shen)上薅羊(yang)毛這(zhe)些無(wu)(wu)論從(cong)哪(na)個(ge)方面(mian)看(kan)來(lai) 海(hai)(hai)(hai)底(di)(di)(di)(di)(di)撈(lao)(lao)(lao)(lao)在解(jie)決(jue)(jue)(jue)危機公(gong)(gong)(gong)(gong)(gong)關(guan)的(de)(de)(de)(de)(de)決(jue)(jue)(jue)定(ding)(ding)和(he)(he)執行能(neng)力(li)肯定(ding)(ding)公(gong)(gong)(gong)(gong)(gong)開(kai)化，我(wo)感覺(jue)(jue)海(hai)(hai)(hai)底(di)(di)(di)(di)(di)撈(lao)(lao)(lao)(lao)身(shen)后(hou)一(yi)(yi)定(ding)(ding)存(cun)有(you)較強的(de)(de)(de)(de)(de)危機公(gong)(gong)(gong)(gong)(gong)關(guan)單(dan)位。圖(tu)片(pian)源(yuan)(yuan)于(yu)(yu)互聯網(wang)(wang)1，公(gong)(gong)(gong)(gong)(gong)開(kai)化困境(jing)被點爆，公(gong)(gong)(gong)(gong)(gong)眾(zhong)的(de)(de)(de)(de)(de)心(xin)(xin)態(tai)被壓抑感，通常(chang)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)公(gong)(gong)(gong)(gong)(gong)眾(zhong)不(bu)(bu)(bu)(bu)清(qing)(qing)楚(chu)企(qi)(qi)(qi)業(ye)(ye)(ye)到(dao)底(di)(di)(di)(di)(di)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)怎樣的(de)(de)(de)(de)(de)心(xin)(xin)態(tai)，進行了(le)些什么事(shi)(shi)(shi)(shi)情(qing)(qing)，下(xia)一(yi)(yi)步(bu)(bu)提前準(zhun)備做什么？這(zhe)時企(qi)(qi)(qi)業(ye)(ye)(ye)假(jia)如(ru)(ru)不(bu)(bu)(bu)(bu)主(zhu)動(dong)出(chu)(chu)面(mian)對(dui)(dui)(dui)公(gong)(gong)(gong)(gong)(gong)眾(zhong)報告(gao)自身(shen)的(de)(de)(de)(de)(de)姿勢(shi)，那麼便(bian)(bian)(bian)會(hui)引起(qi)公(gong)(gong)(gong)(gong)(gong)眾(zhong)猜疑，困境(jing)便(bian)(bian)(bian)會(hui)向著不(bu)(bu)(bu)(bu)利企(qi)(qi)(qi)業(ye)(ye)(ye)的(de)(de)(de)(de)(de)角度發展趨(qu)勢(shi)。反倒假(jia)如(ru)(ru)一(yi)(yi)步(bu)(bu)步(bu)(bu)全(quan)(quan)透明公(gong)(gong)(gong)(gong)(gong)布，公(gong)(gong)(gong)(gong)(gong)眾(zhong)可(ke)(ke)以(yi)(yi)明確(que)的(de)(de)(de)(de)(de)了(le)解(jie)企(qi)(qi)(qi)業(ye)(ye)(ye)要(yao)做什么事(shi)(shi)(shi)(shi)情(qing)(qing)，內(nei)(nei)心(xin)(xin)反倒會(hui)更(geng)(geng)(geng)為(wei)(wei)(wei)安心(xin)(xin)。2，敢于(yu)(yu)承擔(dan)責(ze)任(ren)(ren)企(qi)(qi)(qi)業(ye)(ye)(ye)不(bu)(bu)(bu)(bu)要(yao)害怕負責(ze)任(ren)(ren)，假(jia)如(ru)(ru)客(ke)(ke)觀事(shi)(shi)(shi)(shi)實(shi)(shi)便(bian)(bian)(bian)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)企(qi)(qi)(qi)業(ye)(ye)(ye)不(bu)(bu)(bu)(bu)對(dui)(dui)(dui)，就(jiu)(jiu)(jiu)應(ying)當認可(ke)(ke)。常(chang)言道(dao)(dao)做企(qi)(qi)(qi)業(ye)(ye)(ye)宛如(ru)(ru)為(wei)(wei)(wei)人(ren)(ren)處(chu)事(shi)(shi)(shi)(shi)，做人(ren)(ren)哪(na)里有(you)不(bu)(bu)(bu)(bu)犯錯誤的(de)(de)(de)(de)(de)呢？針(zhen)對(dui)(dui)(dui)并(bing)(bing)(bing)沒(mei)有(you)調(diao)察清(qing)(qing)晰的(de)(de)(de)(de)(de)可(ke)(ke)以(yi)(yi)表(biao)明直到(dao)調(diao)研了(le)解(jie)后(hou)再給予結果，針(zhen)對(dui)(dui)(dui)已經擺在面(mian)前的(de)(de)(de)(de)(de)客(ke)(ke)觀事(shi)(shi)(shi)(shi)實(shi)(shi)就(jiu)(jiu)(jiu)需(xu)要(yao)敢于(yu)(yu)認可(ke)(ke)。爭得(de)日后(hou)健全(quan)(quan)改(gai)善，假(jia)如(ru)(ru)僅僅遮蓋躲避反倒會(hui)激發公(gong)(gong)(gong)(gong)(gong)眾(zhong)的(de)(de)(de)(de)(de)惱怒，只能(neng)令對(dui)(dui)(dui)企(qi)(qi)(qi)業(ye)(ye)(ye)更(geng)(geng)(geng)為(wei)(wei)(wei)不(bu)(bu)(bu)(bu)信(xin)任(ren)(ren)。海(hai)(hai)(hai)底(di)(di)(di)(di)(di)撈(lao)(lao)(lao)(lao)企(qi)(qi)(qi)業(ye)(ye)(ye)為(wei)(wei)(wei)了(le)更(geng)(geng)(geng)好(hao)地保障職(zhi)工(gong)(gong)，積極(ji)認錯，積極(ji)主(zhu)動(dong)糾正，說(shuo)實(shi)(shi)話很棒的(de)(de)(de)(de)(de)，希望(wang)變(bian)動(dong)好(hao)，終究服務項目(mu)的(de)(de)(de)(de)(de)確(que)好(hao)呀非(fei)常(chang)好(hao)呀，并(bing)(bing)(bing)沒(mei)有(you)推(tui)卸責(ze)任(ren)(ren)底(di)(di)(di)(di)(di)層職(zhi)工(gong)(gong)，居(ju)然強調(diao)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)企(qi)(qi)(qi)業(ye)(ye)(ye)股東(dong)會(hui)監管問(wen)題(ti)，很承擔(dan)責(ze)任(ren)(ren)呀。被打動(dong)了(le)，讓職(zhi)工(gong)(gong)安心(xin)(xin)，徹(che)底(di)(di)(di)(di)(di)不(bu)(bu)(bu)(bu)逃(tao)避責(ze)任(ren)(ren)，有(you)什么問(wen)題(ti)及時處(chu)理(li)，立(li)即整頓。期待做的(de)(de)(de)(de)(de)更(geng)(geng)(geng)強。海(hai)(hai)(hai)底(di)(di)(di)(di)(di)撈(lao)(lao)(lao)(lao)的(de)(de)(de)(de)(de)創立(li)也(ye)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)有(you)26年了(le)發展趨(qu)勢(shi)迄今變(bian)成(cheng)上市(shi)企(qi)(qi)(qi)業(ye)(ye)(ye)也(ye)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)變(bian)成(cheng)中國餐(can)飲(yin)業(ye)(ye)(ye)的(de)(de)(de)(de)(de)榜樣實(shi)(shi)屬(shu)不(bu)(bu)(bu)(bu)易。

　　以上就是小編為大家介紹的海底撈致歉的身后，是危機公關？實際上是營銷推廣！的全部內容，如果大家還對相(xiang)關的內容感興趣(qu)，請持續關注上海危機公關公司

　　本文標題：海底撈致歉的身后，是危機公關？實際上是營銷推廣！　　地址：/ziliao/4938.html