危機管(guan)理:企(qi)業不僅僅是危機時期的公關(guan)！

       隨(sui)著(zhu)時代(dai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)展(zhan)，許(xu)多(duo)(duo)(duo)(duo)行(xing)(xing)業(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)界限(xian)越(yue)來(lai)越(yue)模糊。過(guo)(guo)去，公(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)廣告(gao)可(ke)(ke)以(yi)(yi)(yi)說(shuo)是(shi)(shi)(shi)兩(liang)個(ge)(ge)(ge)行(xing)(xing)業(ye)(ye)。然(ran)(ran)而，隨(sui)著(zhu)時間的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)推移和(he)(he)自媒(mei)(mei)體(ti)時代(dai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)展(zhan)，人(ren)們(men)(men)(men)(men)(men)(men)獲取信息的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)方(fang)式(shi)(shi)(shi)也(ye)發(fa)(fa)生(sheng)了(le)(le)翻天覆(fu)地(di)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)變(bian)化(hua)。市(shi)場(chang)上逐漸出現了(le)(le)公(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)廣告(gao)和(he)(he)廣告(gao)公(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)說(shuo)法。公(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)廣告(gao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵是(shi)(shi)(shi)將(jiang)(jiang)品(pin)牌(pai)名(ming)(ming)稱、類(lei)別名(ming)(ming)稱、定(ding)(ding)位(wei)語言、特征、信任等廣告(gao)內(nei)容的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵信息轉(zhuan)化(hua)為(wei)公(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)事(shi)件(jian)；從媒(mei)(mei)體(ti)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)角度(du)來(lai)看，它是(shi)(shi)(shi)將(jiang)(jiang)無(wu)法控制的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)媒(mei)(mei)體(ti)發(fa)(fa)布轉(zhuan)化(hua)為(wei)可(ke)(ke)控。這(zhe)樣(yang)，定(ding)(ding)位(wei)公(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)倡導(dao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)公(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)量(liang)化(hua)可(ke)(ke)以(yi)(yi)(yi)從內(nei)容到媒(mei)(mei)體(ti)兩(liang)個(ge)(ge)(ge)維度(du)加強。廣告(gao)公(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)和(he)(he)公(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)廣告(gao)是(shi)(shi)(shi)進(jin)一(yi)(yi)步加強廣告(gao)和(he)(he)公(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)傳(chuan)(chuan)(chuan)(chuan)播(bo)能力(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)解(jie)決(jue)方(fang)案。在(zai)(zai)新的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)媒(mei)(mei)體(ti)技術下，廣告(gao)和(he)(he)公(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)本質將(jiang)(jiang)進(jin)一(yi)(yi)步相互學習(xi)，以(yi)(yi)(yi)公(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)傳(chuan)(chuan)(chuan)(chuan)播(bo)為(wei)戰(zhan)(zhan)(zhan)略，以(yi)(yi)(yi)廣告(gao)為(wei)戰(zhan)(zhan)(zhan)術傳(chuan)(chuan)(chuan)(chuan)播(bo)形式(shi)(shi)(shi)，并(bing)將(jiang)(jiang)越(yue)來(lai)越(yue)多(duo)(duo)(duo)(duo)地(di)出現在(zai)(zai)定(ding)(ding)位(wei)和(he)(he)定(ding)(ding)位(wei)公(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)領域。但這(zhe)里，為(wei)什么(me)我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)可(ke)(ke)以(yi)(yi)(yi)通(tong)(tong)(tong)過(guo)(guo)危(wei)(wei)(wei)(wei)機(ji)(ji)建立(li)(li)公(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)長期(qi)戰(zhan)(zhan)(zhan)略和(he)(he)雙向公(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)不(bu)僅僅僅意味著(zhu)公(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)，還意味著(zhu)公(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)。我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)需要預防(fang)企(qi)業(ye)(ye)與公(gong)(gong)眾關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)潛(qian)(qian)在(zai)(zai)風險是(shi)(shi)(shi)什么(me)？此時，我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)將(jiang)(jiang)使用我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)需要從事(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)品(pin)牌(pai)危(wei)(wei)(wei)(wei)機(ji)(ji)管(guan)理(li)。我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)在(zai)(zai)前(qian)(qian)(qian)面(mian)(mian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)分(fen)(fen)享中(zhong)(zhong)有(you)(you)(you)很(hen)多(duo)(duo)(duo)(duo)品(pin)牌(pai)危(wei)(wei)(wei)(wei)機(ji)(ji)管(guan)理(li)。雖然(ran)(ran)品(pin)牌(pai)危(wei)(wei)(wei)(wei)機(ji)(ji)管(guan)理(li)與危(wei)(wei)(wei)(wei)機(ji)(ji)公(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)所(suo)(suo)做的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)事(shi)情有(you)(you)(you)很(hen)大(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)沖突，但一(yi)(yi)個(ge)(ge)(ge)成熟的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)危(wei)(wei)(wei)(wei)機(ji)(ji)公(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)人(ren)員將(jiang)(jiang)大(da)部分(fen)(fen)精(jing)力(li)集中(zhong)(zhong)在(zai)(zai)危(wei)(wei)(wei)(wei)機(ji)(ji)發(fa)(fa)生(sheng)之(zhi)(zhi)前(qian)(qian)(qian)，而不(bu)是(shi)(shi)(shi)危(wei)(wei)(wei)(wei)機(ji)(ji)發(fa)(fa)生(sheng)之(zhi)(zhi)后。那(nei)么(me)，在(zai)(zai)危(wei)(wei)(wei)(wei)機(ji)(ji)發(fa)(fa)生(sheng)之(zhi)(zhi)前(qian)(qian)(qian)，我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)公(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)在(zai)(zai)做什么(me)呢？編輯正在(zai)(zai)建立(li)(li)一(yi)(yi)種(zhong)(zhong)穩定(ding)(ding)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)公(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)。這(zhe)就(jiu)(jiu)是(shi)(shi)(shi)我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)前(qian)(qian)(qian)面(mian)(mian)提到的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)第一(yi)(yi)個(ge)(ge)(ge)公(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)。在(zai)(zai)廣告(gao)過(guo)(guo)程(cheng)中(zhong)(zhong)，我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)公(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)主(zhu)要通(tong)(tong)(tong)過(guo)(guo)利用、制造事(shi)件(jian)、新聞等方(fang)式(shi)(shi)(shi)傳(chuan)(chuan)(chuan)(chuan)達企(qi)業(ye)(ye)和(he)(he)品(pin)牌(pai)理(li)念的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)信息。公(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)傳(chuan)(chuan)(chuan)(chuan)播(bo)對企(qi)業(ye)(ye)品(pin)牌(pai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)影(ying)響往往更加隱藏和(he)(he)間接。公(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)一(yi)(yi)般注(zhu)長期(qi)效應(ying)。公(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)注(zhu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)默(mo)默(mo)滋(zi)潤事(shi)物。良好的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)公(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)可(ke)(ke)以(yi)(yi)(yi)使企(qi)業(ye)(ye)信息真正深入(ru)人(ren)心。這(zhe)樣(yang)，我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)目標用戶就(jiu)(jiu)可(ke)(ke)以(yi)(yi)(yi)相信我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)品(pin)牌(pai)和(he)(he)穩定(ding)(ding)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)公(gong)(gong)共(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)(xi)。在(zai)(zai)發(fa)(fa)現我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)品(pin)牌(pai)之(zhi)(zhi)前(qian)(qian)(qian)，墨菲(fei)定(ding)(ding)律是(shi)(shi)(shi)我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)發(fa)(fa)現了(le)(le)穩定(ding)(ding)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。一(yi)(yi)定(ding)(ding)有(you)(you)(you)一(yi)(yi)個(ge)(ge)(ge)潛(qian)(qian)在(zai)(zai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)危(wei)(wei)(wei)(wei)機(ji)(ji)漏(lou)洞，所(suo)(suo)以(yi)(yi)(yi)在(zai)(zai)危(wei)(wei)(wei)(wei)機(ji)(ji)發(fa)(fa)生(sheng)之(zhi)(zhi)前(qian)(qian)(qian)，我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)所(suo)(suo)能做的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)就(jiu)(jiu)是(shi)(shi)(shi)通(tong)(tong)(tong)過(guo)(guo)不(bu)同的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)分(fen)(fen)析方(fang)法不(bu)斷(duan)找到潛(qian)(qian)在(zai)(zai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)危(wei)(wei)(wei)(wei)機(ji)(ji)因(yin)(yin)(yin)(yin)素(su)。這(zhe)也(ye)是(shi)(shi)(shi)我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)公(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)人(ren)員在(zai)(zai)危(wei)(wei)(wei)(wei)機(ji)(ji)發(fa)(fa)生(sheng)之(zhi)(zhi)前(qian)(qian)(qian)所(suo)(suo)做的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)很(hen)大(da)一(yi)(yi)部分(fen)(fen)。這(zhe)件(jian)事(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)意義就(jiu)(jiu)像我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)軍隊通(tong)(tong)(tong)常(chang)舉行(xing)(xing)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)軍事(shi)訓練(lian)一(yi)(yi)樣(yang)。畢竟，戰(zhan)(zhan)(zhan)爭的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)時間很(hen)少(shao)，但為(wei)了(le)(le)應(ying)對我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)，我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)通(tong)(tong)(tong)過(guo)(guo)多(duo)(duo)(duo)(duo)種(zhong)(zhong)方(fang)式(shi)(shi)(shi)估(gu)計(ji)(ji)了(le)(le)許(xu)多(duo)(duo)(duo)(duo)形式(shi)(shi)(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)戰(zhan)(zhan)(zhan)爭，并(bing)推斷(duan)了(le)(le)每一(yi)(yi)種(zhong)(zhong)形式(shi)(shi)(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)戰(zhan)(zhan)(zhan)爭。只(zhi)有(you)(you)(you)在(zai)(zai)演習(xi)更多(duo)(duo)(duo)(duo)次(ci)之(zhi)(zhi)后，我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)才能預測每一(yi)(yi)種(zhong)(zhong)危(wei)(wei)(wei)(wei)機(ji)(ji)情況。編輯和(he)(he)制定(ding)(ding)危(wei)(wei)(wei)(wei)機(ji)(ji)計(ji)(ji)劃說(shuo)，我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)花了(le)(le)很(hen)多(duo)(duo)(duo)(duo)時間在(zai)(zai)企(qi)業(ye)(ye)內(nei)部找到潛(qian)(qian)在(zai)(zai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)危(wei)(wei)(wei)(wei)機(ji)(ji)因(yin)(yin)(yin)(yin)素(su)，但有(you)(you)(you)些(xie)(xie)因(yin)(yin)(yin)(yin)素(su)可(ke)(ke)以(yi)(yi)(yi)通(tong)(tong)(tong)過(guo)(guo)內(nei)部管(guan)理(li)調整、內(nei)部管(guan)理(li)優化(hua)和(he)(he)內(nei)部機(ji)(ji)制來(lai)消除。然(ran)(ran)而，我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)總是(shi)(shi)(shi)有(you)(you)(you)一(yi)(yi)些(xie)(xie)因(yin)(yin)(yin)(yin)素(su)無(wu)法消除。這(zhe)些(xie)(xie)因(yin)(yin)(yin)(yin)素(su)有(you)(you)(you)很(hen)多(duo)(duo)(duo)(duo)，如：企(qi)業(ye)(ye)領導(dao)人(ren)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)言行(xing)(xing)、企(qi)業(ye)(ye)代(dai)言人(ren)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)言行(xing)(xing)、國(guo)家(jia)代(dai)言人(ren)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)言行(xing)(xing)、國(guo)家(jia)政策變(bian)化(hua)、自然(ran)(ran)災害(hai)等，這(zhe)些(xie)(xie)因(yin)(yin)(yin)(yin)素(su)無(wu)法控制。更多(duo)(duo)(duo)(duo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)演繹計(ji)(ji)劃可(ke)(ke)以(yi)(yi)(yi)更加優化(hua)。當這(zhe)些(xie)(xie)因(yin)(yin)(yin)(yin)素(su)爆發(fa)(fa)時，我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)可(ke)(ke)以(yi)(yi)(yi)真正輕松(song)地(di)將(jiang)(jiang)危(wei)(wei)(wei)(wei)機(ji)(ji)轉(zhuan)化(hua)為(wei)營銷活(huo)動(dong)。綜上所(suo)(suo)述，你可(ke)(ke)以(yi)(yi)(yi)看到，那(nei)些(xie)(xie)打過(guo)(guo)漂亮翻身戰(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)公(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)事(shi)件(jian)，其實(shi)背后有(you)(you)(you)很(hen)多(duo)(duo)(duo)(duo)表演、計(ji)(ji)劃和(he)(he)分(fen)(fen)析。真正考驗(yan)企(qi)業(ye)(ye)危(wei)(wei)(wei)(wei)機(ji)(ji)公(gong)(gong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)能力(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，不(bu)是(shi)(shi)(shi)他(ta)在(zai)(zai)危(wei)(wei)(wei)(wei)機(ji)(ji)事(shi)件(jian)爆發(fa)(fa)后變(bian)現的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，而是(shi)(shi)(shi)他(ta)在(zai)(zai)你看不(bu)見的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)地(di)方(fang)努力(li)。這(zhe)些(xie)(xie)都是(shi)(shi)(shi)他(ta)們(men)(men)(men)(men)(men)(men)模擬、計(ji)(ji)劃、管(guan)理(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)努力(li)。

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