找一家好的(de)活動(dong)策劃公司做活動(dong)有多重(zhong)要?
為什么(me)要(yao)(yao)找一(yi)家(jia)(jia)(jia)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)策劃(hua)公(gong)司(si)(si)進行活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)策劃(hua)?當你(ni)(ni)(ni)決定做一(yi)個(ge)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)計(ji)(ji)劃(hua),經過初步的(de)(de)(de)(de)(de)(de)成(cheng)(cheng)本(ben)(ben)估計(ji)(ji),你(ni)(ni)(ni)認為你(ni)(ni)(ni)有(you)(you)足夠(gou)的(de)(de)(de)(de)(de)(de)資(zi)金,并(bing)為活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)計(ji)(ji)劃(hua)撥出了一(yi)筆特別的(de)(de)(de)(de)(de)(de)資(zi)金。你(ni)(ni)(ni)已(yi)經確定了活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)目的(de)(de)(de)(de)(de)(de),并(bing)認為這(zhe)個(ge)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)值得你(ni)(ni)(ni)投資(zi),你(ni)(ni)(ni)現在(zai)(zai)(zai)(zai)準(zhun)備(bei)開(kai)(kai)始初步的(de)(de)(de)(de)(de)(de)計(ji)(ji)劃(hua)。在(zai)(zai)(zai)(zai)這(zhe)個(ge)階段,你(ni)(ni)(ni)必須(xu)決定是(shi)(shi)否需要(yao)(yao)外部幫(bang)助(zhu)(zhu),建立一(yi)個(ge)由單(dan)位(wei)員(yuan)工組(zu)成(cheng)(cheng)的(de)(de)(de)(de)(de)(de)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)準(zhun)備(bei)小組(zu),確定活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)類型和(he)(he)時間,并(bing)從(cong)頭到尾想象活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)整(zheng)個(ge)過程。當計(ji)(ji)劃(hua)重要(yao)(yao)的(de)(de)(de)(de)(de)(de)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)時,大多(duo)(duo)(duo)數人(ren)只關(guan)注資(zi)本(ben)(ben)問題,而(er)不(bu)理(li)(li)性(xing)地思考相(xiang)關(guan)的(de)(de)(de)(de)(de)(de)問題。你(ni)(ni)(ni)應該知道為什么(me)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)計(ji)(ji)劃(hua)公(gong)司(si)(si),包(bao)括公(gong)共關(guan)系專家(jia)(jia)(jia)、創(chuang)意(yi)導演或制片人(ren),他們(men)可(ke)以(yi)(yi)幫(bang)助(zhu)(zhu)管(guan)理(li)(li)物(wu)流(liu)。不(bu)要(yao)(yao)認為邀(yao)請這(zhe)些(xie)顧問只是(shi)(shi)額外的(de)(de)(de)(de)(de)(de)成(cheng)(cheng)本(ben)(ben)和(he)(he)奢侈品,他們(men)最終可(ke)以(yi)(yi)幫(bang)助(zhu)(zhu)你(ni)(ni)(ni)省錢,尤其是(shi)(shi)在(zai)(zai)(zai)(zai)關(guan)鍵時刻。例(li)如,一(yi)家(jia)(jia)(jia)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)計(ji)(ji)劃(hua)公(gong)司(si)(si)可(ke)以(yi)(yi)幫(bang)助(zhu)(zhu)您確定客人(ren)名單(dan),以(yi)(yi)確保邀(yao)請客人(ren);他們(men)還(huan)可(ke)以(yi)(yi)幫(bang)助(zhu)(zhu)組(zu)織和(he)(he)協助(zhu)(zhu)舉(ju)辦新聞發布會,并(bing)為所有(you)(you)創(chuang)造性(xing)的(de)(de)(de)(de)(de)(de)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)提供(gong)創(chuang)造性(xing)的(de)(de)(de)(de)(de)(de)細節(jie),包(bao)括創(chuang)造性(xing)的(de)(de)(de)(de)(de)(de)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)和(he)(he)策劃(hua)。并(bing)負責消防(fang)和(he)(he)安全工作,處理(li)(li)各(ge)種相(xiang)關(guan)的(de)(de)(de)(de)(de)(de)許可(ke)證和(he)(he)保險事務。想象一(yi)下,當消防(fang)隊長站在(zai)(zai)(zai)(zai)門(men)口,準(zhun)備(bei)禁止你(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)時,因(yin)為你(ni)(ni)(ni)沒(mei)有(you)(you)相(xiang)關(guan)的(de)(de)(de)(de)(de)(de)許可(ke)證,或者(zhe)太多(duo)(duo)(duo)的(de)(de)(de)(de)(de)(de)客人(ren)擠(ji)在(zai)(zai)(zai)(zai)小會場(chang),或者(zhe)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)不(bu)符合所有(you)(you)的(de)(de)(de)(de)(de)(de)安全標準(zhun)。這(zhe)會造成(cheng)(cheng)多(duo)(duo)(duo)大的(de)(de)(de)(de)(de)(de)損失(shi)?另一(yi)個(ge)例(li)子是(shi)(shi),假(jia)設你(ni)(ni)(ni)舉(ju)辦的(de)(de)(de)(de)(de)(de)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)非常精彩,需要(yao)(yao)媒體大力(li)宣(xuan)傳(chuan),但(dan)媒體沒(mei)有(you)(you)出現,損失(shi)有(you)(you)多(duo)(duo)(duo)大?另一(yi)個(ge)例(li)子是(shi)(shi),你(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)并(bing)不(bu)是(shi)(shi)很(hen)新穎,媒體報道說,客人(ren)們(men)在(zai)(zai)(zai)(zai)甜點上來之前(qian)就(jiu)匆匆離開(kai)(kai)了。損失(shi)有(you)(you)多(duo)(duo)(duo)大?所以(yi)(yi)請活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)策劃(hua)公(gong)司(si)(si)幫(bang)忙做活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong),這(zhe)是(shi)(shi)多(duo)(duo)(duo)余的(de)(de)(de)(de)(de)(de)成(cheng)(cheng)本(ben)(ben),還(huan)是(shi)(shi)明智的(de)(de)(de)(de)(de)(de)行動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)?當然,這(zhe)并(bing)不(bu)意(yi)味著所有(you)(you)的(de)(de)(de)(de)(de)(de)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)都必須(xu)得到活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)策劃(hua)公(gong)司(si)(si)的(de)(de)(de)(de)(de)(de)幫(bang)助(zhu)(zhu)才能完成(cheng)(cheng),但(dan)作為活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)組(zu)織者(zhe),真的(de)(de)(de)(de)(de)(de)需要(yao)(yao)有(you)(you)這(zhe)種外包(bao)思維的(de)(de)(de)(de)(de)(de)理(li)(li)解(jie),很(hen)多(duo)(duo)(duo)時候不(bu)是(shi)(shi)所有(you)(you)的(de)(de)(de)(de)(de)(de)事情都是(shi)(shi)為了省錢,畢竟(jing),技(ji)術行業有(you)(you)專業,有(you)(you)時會把一(yi)些(xie)工作外包(bao)給合適的(de)(de)(de)(de)(de)(de)供(gong)應商(shang),很(hen)多(duo)(duo)(duo)事情會突然開(kai)(kai)放。
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