傳(chuan)統企業(ye)營銷(xiao)模(mo)式出現在公共關系規(gui)劃中

       公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)活(huo)(huo)(huo)動(dong)(dong)策劃(hua)(hua)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)包括公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)研(yan)究和營(ying)銷(xiao)(xiao)，這是(shi)完(wan)成(cheng)(cheng)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)活(huo)(huo)(huo)動(dong)(dong)計劃(hua)(hua)不(bu)可或(huo)缺的(de)(de)(de)兩個(ge)重要組成(cheng)(cheng)部分。在(zai)(zai)這種情(qing)況下(xia)，兩者都(dou)必(bi)須與公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)眾、觀眾或(huo)組織內外(wai)市場進行(xing)必(bi)要的(de)(de)(de)溝(gou)通。公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)關(guan)(guan)系(xi)(xi)本身有許(xu)多不(bu)同的(de)(de)(de)定義(yi)。然而，人(ren)們同意公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)關(guan)(guan)系(xi)(xi)是(shi)一(yi)(yi)個(ge)組織，縮短人(ren)與人(ren)之間的(de)(de)(de)關(guan)(guan)系(xi)(xi)，建立(li)和保持友好和互(hu)助的(de)(de)(de)關(guan)(guan)系(xi)(xi)。然而，在(zai)(zai)過去的(de)(de)(de)十到十五(wu)年里，公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)關(guan)(guan)系(xi)(xi)和營(ying)銷(xiao)(xiao)開(kai)始出現分歧，這使得公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)共(gong)關(guan)(guan)系(xi)(xi)活(huo)(huo)(huo)動(dong)(dong)規劃(hua)(hua)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)面臨新的(de)(de)(de)危機。今天的(de)(de)(de)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)規劃(hua)(hua)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)逐漸開(kai)始建立(li)更(geng)大(da)的(de)(de)(de)戰略(lve)劃(hua)(hua)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)逐漸開(kai)始建立(li)更(geng)大(da)的(de)(de)(de)戰略(lve)重點措(cuo)施，結合網絡媒(mei)體(ti)開(kai)發品牌營(ying)銷(xiao)(xiao)。公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)活(huo)(huo)(huo)動(dong)(dong)策劃(hua)(hua)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)的(de)(de)(de)傳統營(ying)銷(xiao)(xiao)理念在(zai)(zai)今天逐漸改變。例如(ru)，大(da)多數人(ren)認(ren)為公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)和宣傳是(shi)補充媒(mei)體(ti)廣告和銷(xiao)(xiao)售活(huo)(huo)(huo)動(dong)(dong)。有些人(ren)認(ren)為，公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)只是(shi)上海(hai)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)關(guan)(guan)活(huo)(huo)(huo)動(dong)(dong)策劃(hua)(hua)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)的(de)(de)(de)另(ling)一(yi)(yi)種形(xing)式，幾乎所有的(de)(de)(de)營(ying)銷(xiao)(xiao)方式。（www.）

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