貴(gui)陽危機公關(guan):聯邦快遞市值一秒蒸發87億事件(jian)
2019年(nian)5月(yue)19日(ri)(ri)(ri)和5月(yue)20日(ri)(ri)(ri),來龍去脈從(cong)東京寄給(gei)華(hua)(hua)為(wei)(wei)的(de)(de)兩個(ge)包(bao)(bao)裹(guo)原定(ding)于(yu)5月(yue)23日(ri)(ri)(ri)送(song)達(da)華(hua)(hua)為(wei)(wei),但未(wei)經授權出(chu)(chu)現(xian)在(zai)(zai)(zai)(zai)(zai)美(mei)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)田(tian)(tian)納(na)西州(zhou)的(de)(de)孟菲斯。另外兩個(ge)從(cong)越(yue)南寄往(wang)華(hua)(hua)為(wei)(wei)亞(ya)洲其(qi)(qi)(qi)他辦公(gong)(gong)區的(de)(de)包(bao)(bao)裹(guo)也被試圖轉(zhuan)移(yi)(yi)到(dao)(dao)美(mei)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)。事件一(yi)(yi)(yi)發(fa)(fa)生,國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)內(nei)(nei)外輿論就一(yi)(yi)(yi)片嘩然(ran)。聯(lian)(lian)(lian)(lian)邦(bang)(bang)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)的(de)(de)行(xing)為(wei)(wei)嚴重損害(hai)了(le)(le)用戶的(de)(de)合法(fa)權益。與(yu)其(qi)(qi)(qi)說(shuo)是(shi)(shi)偷運(yun)(yun),不如說(shuo)是(shi)(shi)明搶。因此,隨著(zhu)聯(lian)(lian)(lian)(lian)邦(bang)(bang)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)被有(you)關(guan)部門調(diao)查(cha),中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)郵(you)政(zheng)集(ji)團(tuan)與(yu)華(hua)(hua)為(wei)(wei)簽署(shu)了(le)(le)戰(zhan)略合作(zuo)(zuo)協議。以下是(shi)(shi)5月(yue)19日(ri)(ri)(ri)和5月(yue)20日(ri)(ri)(ri)事件的(de)(de)時間(jian)線。聯(lian)(lian)(lian)(lian)邦(bang)(bang)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)將(jiang)華(hua)(hua)為(wei)(wei)從(cong)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)和越(yue)南運(yun)(yun)送(song)到(dao)(dao)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)和亞(ya)洲其(qi)(qi)(qi)他地(di)區辦事處的(de)(de)包(bao)(bao)裹(guo)運(yun)(yun)送(song)到(dao)(dao)美(mei)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)。5月(yue)23日(ri)(ri)(ri),一(yi)(yi)(yi)位微博網(wang)(wang)友透露(lu),美(mei)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)聯(lian)(lian)(lian)(lian)邦(bang)(bang)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)未(wei)經許可(ke)將(jiang)華(hua)(hua)為(wei)(wei)包(bao)(bao)裹(guo)轉(zhuan)移(yi)(yi)到(dao)(dao)美(mei)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)進(jin)(jin)行(xing)檢查(cha)。當天,聯(lian)(lian)(lian)(lian)邦(bang)(bang)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)否(fou)認了(le)(le)這一(yi)(yi)(yi)點。5月(yue)25日(ri)(ri)(ri),華(hua)(hua)為(wei)(wei)向媒體(ti)透露(lu),截至(zhi)5月(yue)28日(ri)(ri)(ri),聯(lian)(lian)(lian)(lian)邦(bang)(bang)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)公(gong)(gong)司(si)(si)(si)也發(fa)(fa)生了(le)(le)類似的(de)(de)損害(hai)。截至(zhi)5月(yue)28日(ri)(ri)(ri),聯(lian)(lian)(lian)(lian)邦(bang)(bang)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)公(gong)(gong)司(si)(si)(si)已于(yu)5月(yue)28日(ri)(ri)(ri),聯(lian)(lian)(lian)(lian)邦(bang)(bang)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)公(gong)(gong)司(si)(si)(si)決定(ding)在(zai)(zai)(zai)(zai)(zai)聯(lian)(lian)(lian)(lian)邦(bang)(bang)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)公(gong)(gong)司(si)(si)(si)發(fa)(fa)生了(le)(le)一(yi)(yi)(yi)起案。聯(lian)(lian)(lian)(lian)邦(bang)(bang)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)周(zhou)一(yi)(yi)(yi)美(mei)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)股市暴跌3.14%。據(ju)(ju)此計算,聯(lian)(lian)(lian)(lian)邦(bang)(bang)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)的(de)(de)市值將(jiang)在(zai)(zai)(zai)(zai)(zai)開盤(pan)時蒸(zheng)發(fa)(fa)12.61億美(mei)元。6月(yue)5日(ri)(ri)(ri),中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)郵(you)政(zheng)集(ji)團(tuan)與(yu)華(hua)(hua)為(wei)(wei)簽署(shu)了(le)(le)戰(zhan)略合作(zuo)(zuo)協議。雙方將(jiang)在(zai)(zai)(zai)(zai)(zai)金(jin)融業(ye)(ye)務(wu)(wu)(wu)、科技創(chuang)新(xin)、配送(song)物(wu)流、人(ren)(ren)才(cai)培訓等方面(mian)進(jin)(jin)行(xing)深入(ru)合作(zuo)(zuo)。聯(lian)(lian)(lian)(lian)邦(bang)(bang)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)作(zuo)(zuo)為(wei)(wei)全球物(wu)流巨(ju)頭之(zhi)一(yi)(yi)(yi),是(shi)(shi)第一(yi)(yi)(yi)個(ge)進(jin)(jin)入(ru)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)市場(chang)的(de)(de)。1984年(nian),成(cheng)立(li)11年(nian)的(de)(de)聯(lian)(lian)(lian)(lian)邦(bang)(bang)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)通過中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)外合作(zuo)(zuo)進(jin)(jin)入(ru)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)。根據(ju)(ju)聯(lian)(lian)(lian)(lian)邦(bang)(bang)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)(中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo))的(de)(de)官方網(wang)(wang)站,該公(gong)(gong)司(si)(si)(si)在(zai)(zai)(zai)(zai)(zai)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)擁有(you)約(yue)(yue)9000名員工,在(zai)(zai)(zai)(zai)(zai)北京、上(shang)(shang)海(hai)、深圳(zhen)、廣州(zhou)和杭(hang)州(zhou)的(de)(de)機場(chang)提(ti)供(gong)服(fu)務(wu)(wu)(wu),每周(zhou)有(you)220個(ge)航班為(wei)(wei)其(qi)(qi)(qi)貨物(wu)提(ti)供(gong)運(yun)(yun)輸。此外,聯(lian)(lian)(lian)(lian)邦(bang)(bang)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)在(zai)(zai)(zai)(zai)(zai)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)有(you)78家分公(gong)(gong)司(si)(si)(si),約(yue)(yue)2700輛(liang)運(yun)(yun)輸車輛(liang),中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)有(you)近90個(ge)地(di)面(mian)操作(zuo)(zuo)站。1995年(nian),聯(lian)(lian)(lian)(lian)邦(bang)(bang)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)以6750萬美(mei)元收(shou)購(gou)了(le)(le)當時唯一(yi)(yi)(yi)可(ke)以直接飛往(wang)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)和美(mei)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)的(de)(de)常(chang)青國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)際(ji)航空公(gong)(gong)司(si)(si)(si),開通了(le)(le)從(cong)上(shang)(shang)海(hai)到(dao)(dao)美(mei)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)的(de)(de)定(ding)期航班,主要(yao)從(cong)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)進(jin)(jin)口貨物(wu),成(cheng)為(wei)(wei)第一(yi)(yi)(yi)家從(cong)美(mei)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)直接飛往(wang)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)的(de)(de)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)的(de)(de)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)際(ji)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)公(gong)(gong)司(si)(si)(si)。此后,聯(lian)(lian)(lian)(lian)邦(bang)(bang)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)公(gong)(gong)司(si)(si)(si)繼續擴(kuo)大其(qi)(qi)(qi)在(zai)(zai)(zai)(zai)(zai)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)的(de)(de)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)的(de)(de)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)際(ji)業(ye)(ye)務(wu)(wu)(wu)。20072007年(nian)前,聯(lian)(lian)(lian)(lian)邦(bang)(bang)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)只在(zai)(zai)(zai)(zai)(zai)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)開展(zhan)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)際(ji)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)物(wu)流業(ye)(ye)務(wu)(wu)(wu)。2007年(nian)聯(lian)(lian)(lian)(lian)邦(bang)(bang)合作(zuo)(zuo)伙伴大田(tian)(tian)集(ji)團(tuan)收(shou)購(gou)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)內(nei)(nei)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)業(ye)(ye)務(wu)(wu)(wu)后,聯(lian)(lian)(lian)(lian)邦(bang)(bang)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)還推出(chu)(chu)了(le)(le)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)內(nei)(nei)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)服(fu)務(wu)(wu)(wu),開始與(yu)舊金(jin)山快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)進(jin)(jin)行(xing)積極對抗。然(ran)而,由于(yu)近年(nian)來網(wang)(wang)上(shang)(shang)購(gou)物(wu)促(cu)進(jin)(jin)了(le)(le)物(wu)流業(ye)(ye)的(de)(de)快(kuai)(kuai)(kuai)(kuai)速發(fa)(fa)展(zhan),聯(lian)(lian)(lian)(lian)邦(bang)(bang)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)面(mian)臨著(zhu)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)郵(you)政(zheng)、舊金(jin)山快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)、四通一(yi)(yi)(yi)達(da)等快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)企業(ye)(ye)的(de)(de)包(bao)(bao)圍,導致其(qi)(qi)(qi)在(zai)(zai)(zai)(zai)(zai)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)市場(chang)的(de)(de)份(fen)額非常(chang)低(di)。今天的(de)(de)錯誤(wu)事件不僅使美(mei)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)巨(ju)頭在(zai)(zai)(zai)(zai)(zai)短短幾天內(nei)(nei)蒸(zheng)發(fa)(fa)了(le)(le)87億元,而且使公(gong)(gong)司(si)(si)(si)的(de)(de)聲譽處于(yu)懸崖上(shang)(shang),并在(zai)(zai)(zai)(zai)(zai)未(wei)來蒙上(shang)(shang)陰影。中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)所有(you)經營企業(ye)(ye)都應(ying)遵守中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)法(fa)律。中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)央電視臺新(xin)聞指(zhi)出(chu)(chu),作(zuo)(zuo)為(wei)(wei)一(yi)(yi)(yi)家在(zai)(zai)(zai)(zai)(zai)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)經營了(le)(le)幾十年(nian)的(de)(de)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)公(gong)(gong)司(si)(si)(si),聯(lian)(lian)(lian)(lian)邦(bang)(bang)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)有(you)義(yi)務(wu)(wu)(wu)配合中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)有(you)關(guan)部門的(de)(de)調(diao)查(cha),中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)有(you)關(guan)部門有(you)權根據(ju)(ju)調(diao)查(cha)結(jie)果對其(qi)(qi)(qi)進(jin)(jin)行(xing)相(xiang)應(ying)的(de)(de)處罰。中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)所有(you)企業(ye)(ye)和人(ren)(ren)員的(de)(de)快(kuai)(kuai)(kuai)(kuai)遞(di)(di)(di)(di)(di)服(fu)務(wu)(wu)(wu)的(de)(de)合法(fa)權益都應(ying)依(yi)法(fa)得(de)到(dao)(dao)保護(hu)。目前,中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)已經建(jian)立(li)了(le)(le)不可(ke)靠的(de)(de)實體(ti)清單制度(du),不得(de)到(dao)(dao)故意損害(hai)。然(ran)而,僅僅將(jiang)其(qi)(qi)(qi)描述為(wei)(wei)錯誤(wu) 作(zuo)(zuo)為(wei)(wei)世(shi)界級大企業(ye)(ye)犯下最低(di)錯誤(wu)的(de)(de)原因必須是(shi)(shi)在(zai)(zai)(zai)(zai)(zai)付出(chu)(chu)痛(tong)苦代價之(zhi)前切(qie)斷的(de)(de)最后一(yi)(yi)(yi)根稻草。
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