上海斯(si)維(wei)特(te)為您講解活(huo)動策劃的(de)具體(ti)流(liu)程

       現在(zai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)只有(you)經(jing)過規劃(hua)(hua)才能(neng)上(shang)線(xian)(xian)(xian)，那(nei)么(me)如(ru)(ru)何規劃(hua)(hua)一(yi)(yi)個(ge)活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)來(lai)提高活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)效果(guo)(guo)呢(ni)？以下小(xiao)系列(lie)將(jiang)詳細說明(ming)(ming)(ming)活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)策劃(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)具(ju)體流程(cheng)(cheng)。明(ming)(ming)(ming)確活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)經(jing)營目(mu)(mu)(mu)標(biao)往往是(shi)(shi)(shi)一(yi)(yi)種(zhong)手段，而不(bu)(bu)是(shi)(shi)(shi)目(mu)(mu)(mu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。如(ru)(ru)果(guo)(guo)你(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)經(jing)營目(mu)(mu)(mu)標(biao)不(bu)(bu)夠明(ming)(ming)(ming)確，直(zhi)接(jie)做(zuo)(zuo)活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)，很可(ke)(ke)能(neng)會陷入(ru)做(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)狀態(tai)(比如(ru)(ru)只發(fa)紅包(bao)和(he)小(xiao)禮物)。這(zhe)樣的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)很可(ke)(ke)能(neng)是(shi)(shi)(shi)浪費人(ren)力和(he)金錢(qian)，也(ye)(ye)就是(shi)(shi)(shi)說，即(ji)使你(ni)(ni)看起來(lai)活(huo)(huo)(huo)(huo)(huo)(huo)潑(po)，也(ye)(ye)沒(mei)有(you)雞蛋。因此(ci)(ci)，你(ni)(ni)應(ying)(ying)該(gai)根據(ju)(ju)產品(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)現狀進(jin)行分析，找到(dao)一(yi)(yi)個(ge)更(geng)清晰的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)操作目(mu)(mu)(mu)標(biao)和(he)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)力點。當(dang)我(wo)(wo)(wo)們(men)(men)(men)(men)明(ming)(ming)(ming)確了活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)策劃(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)目(mu)(mu)(mu)標(biao)，找到(dao)了動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)力點，下一(yi)(yi)個(ge)重要的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)工(gong)作就變成(cheng)(cheng)了:設計(ji)(ji)活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)游(you)戲(xi)玩法(fa)。活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)游(you)戲(xi)玩法(fa)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)設計(ji)(ji)是(shi)(shi)(shi)活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)操作過程(cheng)(cheng)中的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)個(ge)重要環節。一(yi)(yi)般來(lai)說，氛圍:活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)主線(xian)(xian)(xian)游(you)戲(xi)玩法(fa)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)設計(ji)(ji)和(he)活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)支(zhi)線(xian)(xian)(xian)游(you)戲(xi)玩法(fa)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)設計(ji)(ji)。基本(ben)(ben)上(shang)，活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)主線(xian)(xian)(xian)設計(ji)(ji)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)方向是(shi)(shi)(shi)否明(ming)(ming)(ming)確，用戶(hu)是(shi)(shi)(shi)否有(you)興(xing)趣(qu)直(zhi)接(jie)看到(dao)活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)支(zhi)線(xian)(xian)(xian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)參與(yu)。因此(ci)(ci)，我(wo)(wo)(wo)們(men)(men)(men)(men)可(ke)(ke)能(neng)會直(zhi)接(jie)決定活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)各個(ge)方向。設計(ji)(ji)一(yi)(yi)些主題(ti)，強(qiang)大的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)互動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)游(you)戲(xi)玩法(fa)，給用戶(hu)帶來(lai)一(yi)(yi)些新鮮感(gan)。溝通(tong)(tong)調整計(ji)(ji)劃(hua)(hua)，確認(ren)在(zai)線(xian)(xian)(xian)活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)。基本(ben)(ben)上(shang)，一(yi)(yi)旦游(you)戲(xi)玩法(fa)得(de)到(dao)確認(ren)，每個(ge)階(jie)段都會有(you)一(yi)(yi)個(ge)活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)計(ji)(ji)劃(hua)(hua)和(he)解釋。該(gai)計(ji)(ji)劃(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)目(mu)(mu)(mu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)讓(rang)同事、合作伙伴和(he)老(lao)板(ban)理解你(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)想法(fa)，降低溝通(tong)(tong)成(cheng)(cheng)本(ben)(ben)，并愿意投入(ru)更(geng)多的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)資源與(yu)你(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)或與(yu)你(ni)(ni)合作。到(dao)目(mu)(mu)(mu)前為止，您可(ke)(ke)以在(zai)線(xian)(xian)(xian)確認(ren)。當(dang)活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)預(yu)熱(re)和(he)推(tui)廣(guang)即(ji)將(jiang)推(tui)出(chu)時，您將(jiang)進(jin)入(ru)一(yi)(yi)個(ge)新的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)階(jie)段：預(yu)熱(re)和(he)推(tui)廣(guang)將(jiang)幫助您與(yu)用戶(hu)建立更(geng)密切的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)互動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)，并獲得(de)用戶(hu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)認(ren)可(ke)(ke)。對于(yu)預(yu)熱(re)，我(wo)(wo)(wo)們(men)(men)(men)(men)可(ke)(ke)以在(zai)互動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)中產生一(yi)(yi)些懸念(nian)，如(ru)(ru)猜測(ce)，或逐步(bu)披露活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)、相關候選人(ren)、及(ji)時通(tong)(tong)知活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)進(jin)展等(deng)。為了促銷，我(wo)(wo)(wo)們(men)(men)(men)(men)可(ke)(ke)以找到(dao)一(yi)(yi)些內部渠道(dao)（EDM、Push、各種(zhong)產品(pin)推(tui)薦位置等(deng)。)和(he)外部渠道(dao)(微博(bo)微博(bo)微信、論壇社區、廣(guang)告等(deng)。)，前提是(shi)(shi)(shi)做(zuo)(zuo)好預(yu)算和(he)策略，然(ran)后(hou)實(shi)施。在(zai)實(shi)施活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)和(he)正(zheng)式實(shi)施數(shu)(shu)據(ju)(ju)監(jian)控優(you)(you)化(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)過程(cheng)(cheng)中，我(wo)(wo)(wo)們(men)(men)(men)(men)會看到(dao)數(shu)(shu)據(ju)(ju)是(shi)(shi)(shi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)態(tai)變化(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。此(ci)(ci)時，我(wo)(wo)(wo)們(men)(men)(men)(men)可(ke)(ke)以根據(ju)(ju)數(shu)(shu)據(ju)(ju)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)反(fan)應(ying)(ying)進(jin)行有(you)針對性(xing)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)優(you)(you)化(hua)(hua)。例如(ru)(ru)，對于(yu)渠道(dao)，選擇的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)渠道(dao)數(shu)(shu)據(ju)(ju)非常好，然(ran)后(hou)增加(jia)強(qiang)度；如(ru)(ru)果(guo)(guo)數(shu)(shu)據(ju)(ju)較(jiao)差(cha)，則及(ji)時選擇替代渠道(dao)等(deng)。這(zhe)需要您不(bu)(bu)斷監(jian)控數(shu)(shu)據(ju)(ju)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)性(xing)能(neng)，并根據(ju)(ju)數(shu)(shu)據(ju)(ju)做(zuo)(zuo)一(yi)(yi)些相應(ying)(ying)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)行動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)。活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)結(jie)(jie)束和(he)總(zong)(zong)結(jie)(jie)后(hou)，應(ying)(ying)執行結(jie)(jie)束。此(ci)(ci)時，如(ru)(ru)果(guo)(guo)有(you)獎品(pin)，有(you)必要確保(bao)獎品(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)順利分配，并評估活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)是(shi)(shi)(shi)否達到(dao)預(yu)期，并在(zai)實(shi)施過程(cheng)(cheng)中找到(dao)關鍵點進(jin)行總(zong)(zong)結(jie)(jie)。如(ru)(ru)果(guo)(guo)活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)更(geng)加(jia)成(cheng)(cheng)功和(he)積極，我(wo)(wo)(wo)們(men)(men)(men)(men)也(ye)(ye)應(ying)(ying)該(gai)努力考慮將(jiang)活(huo)(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)本(ben)(ben)身(shen)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)總(zong)(zong)結(jie)(jie)變成(cheng)(cheng)另一(yi)(yi)種(zhong)營銷溝通(tong)(tong)。

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