斯維特活(huo)(huo)動(dong)策劃公(gong)司與您分享公(gong)關(guan)策劃活(huo)(huo)動(dong)幾個小技巧！

　　取得(de)成功的(de)(de)(de)公(gong)(gong)(gong)關(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)能不(bu)斷提(ti)升企業形象，積(ji)累無形資(zi)產攤銷(xiao)(xiao)，推動(dong)(dong)(dong)市場銷(xiao)(xiao)售。三(san)分(fen)策(ce)(ce)劃，七分(fen)實(shi)施，公(gong)(gong)(gong)關(guan)(guan)(guan)策(ce)(ce)劃活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)有基(ji)本的(de)(de)(de)方式(shi)可(ke)(ke)供遵照，但也是(shi)(shi)(shi)有許(xu)多(duo)方法。一(yi)(yi)、總(zong)體(ti)(ti)(ti)(ti)目(mu)標(biao)一(yi)(yi)定(ding)要(yao)量化(hua)分(fen)析(xi)公(gong)(gong)(gong)關(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)非(fei)常是(shi)(shi)(shi)大中(zhong)型(xing)公(gong)(gong)(gong)關(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)通常消(xiao)耗許(xu)多(duo)人力資(zi)源、物力資(zi)源、資(zi)金(jin)資(zi)源，而(er)沒有目(mu)標(biao)而(er)消(xiao)耗重金(jin)做(zuo)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)是(shi)(shi)(shi)不(bu)可(ke)(ke)取的(de)(de)(de)，總(zong)體(ti)(ti)(ti)(ti)目(mu)標(biao)不(bu)確(que)立是(shi)(shi)(shi)不(bu)值的(de)(de)(de)。總(zong)體(ti)(ti)(ti)(ti)目(mu)標(biao)一(yi)(yi)定(ding)要(yao)量化(hua)分(fen)析(xi)。例如這次活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)目(mu)地在傳(chuan)(chuan)播(bo)知(zhi)名品牌定(ding)義(yi)，那總(zong)體(ti)(ti)(ti)(ti)目(mu)標(biao)便是(shi)(shi)(shi)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)要(yao)從哪些層面打造(zao)品牌定(ding)義(yi)，活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)前中(zhong)后期如何階(jie)段性(xing)傳(chuan)(chuan)播(bo)擴張，它并(bing)(bing)不(bu)是(shi)(shi)(shi)期冀式(shi)的(de)(de)(de)觀(guan)(guan)察，只(zhi)(zhi)是(shi)(shi)(shi)為期不(bu)遠。僅有量化(hua)分(fen)析(xi)總(zong)體(ti)(ti)(ti)(ti)目(mu)標(biao)，公(gong)(gong)(gong)關(guan)(guan)(guan)策(ce)(ce)劃活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)與實(shi)施才可(ke)(ke)以確(que)立方位，才會(hui)事半功倍。二(er)、集中(zhong)化(hua)傳(chuan)(chuan)播(bo)一(yi)(yi)個(ge)產品賣(mai)(mai)點(dian)公(gong)(gong)(gong)關(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)是(shi)(shi)(shi)展(zhan)現公(gong)(gong)(gong)司企業形象的(de)(de)(de)服務(wu)平臺，并(bing)(bing)不(bu)是(shi)(shi)(shi)一(yi)(yi)般的(de)(de)(de)營銷(xiao)(xiao)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)，要(yao)明確(que)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)產品賣(mai)(mai)點(dian)（主題風格(ge)），并(bing)(bing)以產品賣(mai)(mai)點(dian)做(zuo)為策(ce)(ce)劃的(de)(de)(de)根據(ju)和(he)主線任務(wu)。僅有提(ti)煉(lian)出一(yi)(yi)個(ge)獨特的(de)(de)(de)產品賣(mai)(mai)點(dian)，造(zao)就公(gong)(gong)(gong)關(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)的(de)(de)(de)眼并(bing)(bing)傳(chuan)(chuan)播(bo)，才可(ke)(ke)以把(ba)相關(guan)(guan)(guan)整合(he)資(zi)源起來(lai)，進而(er)進行活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)總(zong)體(ti)(ti)(ti)(ti)目(mu)標(biao)。自(zi)然，集中(zhong)化(hua)傳(chuan)(chuan)播(bo)一(yi)(yi)個(ge)產品賣(mai)(mai)點(dian)，并(bing)(bing)并(bing)(bing)不(bu)是(shi)(shi)(shi)只(zhi)(zhi)傳(chuan)(chuan)播(bo)一(yi)(yi)條信息內容，只(zhi)(zhi)是(shi)(shi)(shi)把(ba)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)總(zong)體(ti)(ti)(ti)(ti)目(mu)標(biao)和(he)總(zong)體(ti)(ti)(ti)(ti)目(mu)標(biao)群眾二(er)項要(yao)素融(rong)合(he)起來(lai)，關(guan)(guan)(guan)鍵突(tu)顯一(yi)(yi)個(ge)產品賣(mai)(mai)點(dian)，提(ti)升活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)的(de)(de)(de)實(shi)效性(xing)。三(san)、公(gong)(gong)(gong)關(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)原是(shi)(shi)(shi)便是(shi)(shi)(shi)一(yi)(yi)個(ge)新聞媒(mei)(mei)體(ti)(ti)(ti)(ti)公(gong)(gong)(gong)關(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)自(zi)身便是(shi)(shi)(shi)一(yi)(yi)個(ge)傳(chuan)(chuan)播(bo)新聞媒(mei)(mei)體(ti)(ti)(ti)(ti)，它具有大眾媒(mei)(mei)體(ti)(ti)(ti)(ti)的(de)(de)(de)許(xu)多(duo)特性(xing)，其(qi)功效和(he)大眾傳(chuan)(chuan)播(bo)媒(mei)(mei)介對比(bi)，僅僅公(gong)(gong)(gong)關(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)實(shi)施前不(bu)產生傳(chuan)(chuan)播(bo)功效，一(yi)(yi)旦(dan)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)進行起來(lai)，它就能造(zao)成優良的(de)(de)(de)傳(chuan)(chuan)播(bo)效用。在策(ce)(ce)劃與實(shi)施公(gong)(gong)(gong)關(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)時(shi)，配置(zhi)好的(de)(de)(de)相對的(de)(de)(de)會(hui)刊(kan)、手(shou)機通訊錄、內部刊(kan)物、宣(xuan)傳(chuan)(chuan)策(ce)(ce)劃材料等(deng)，完成傳(chuan)(chuan)播(bo)整合(he)資(zi)源，能提(ti)高公(gong)(gong)(gong)關(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)的(de)(de)(de)使用價值與實(shi)際效果(guo)。四、沒有調(diao)研(yan)就沒有話語(yu)權許(xu)多(duo)公(gong)(gong)(gong)關(guan)(guan)(guan)企業做(zuo)公(gong)(gong)(gong)關(guan)(guan)(guan)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)，因欠缺群眾科(ke)(ke)學研(yan)究觀(guan)(guan)念或(huo)群眾科(ke)(ke)學研(yan)究水準比(bi)較有限、代理費用少、暭(hao)浣艫仍倒(dao)剩

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