重慶危機公關:瓜(gua)子(zi)7天內曝光2次
8月(yue)29日(ri),官方微博發(fa)表危(wei)機公(gong)關(guan)聲明,提到(dao)西(xi)瓜籽是(shi)農副產品(pin),植物含(han)有一(yi)定含(han)量的(de)(de)(de)游(you)離和組合(he)二氧化(hua)硫。抽(chou)樣檢(jian)測(ce)報告顯示(shi)的(de)(de)(de)檢(jian)測(ce)方法(fa)為GB5009、34從瓜子抽(chou)樣檢(jian)查不(bu)合(he)格(ge)事(shi)件可以(yi)(yi)看出(chu),公(gong)司沒有及(ji)時(shi)(shi)應對(dui)負(fu)(fu)(fu)面(mian)(mian)(mian)(mian)(mian)(mian)輿(yu)(yu)(yu)(yu)(yu)(yu)論(lun)(lun),也沒有在第一(yi)時(shi)(shi)間(jian)采(cai)取應對(dui)措施,公(gong)司工(gong)(gong)作人員沒有通知到(dao)位,導(dao)(dao)(dao)致負(fu)(fu)(fu)面(mian)(mian)(mian)(mian)(mian)(mian)輿(yu)(yu)(yu)(yu)(yu)(yu)論(lun)(lun)日(ri)益激(ji)烈(lie),廣泛(fan)傳(chuan)播,成為網(wang)絡(luo)輿(yu)(yu)(yu)(yu)(yu)(yu)論(lun)(lun)的(de)(de)(de)熱點事(shi)件。那么,食品(pin)公(gong)司在遇(yu)到(dao)負(fu)(fu)(fu)面(mian)(mian)(mian)(mian)(mian)(mian)輿(yu)(yu)(yu)(yu)(yu)(yu)論(lun)(lun)時(shi)(shi)應該(gai)如(ru)何處理(li)和應對(dui)呢?1.負(fu)(fu)(fu)面(mian)(mian)(mian)(mian)(mian)(mian)輿(yu)(yu)(yu)(yu)(yu)(yu)論(lun)(lun)的(de)(de)(de)反應速(su)度(du)應該(gai)快(kuai)(kuai)于網(wang)絡(luo)時(shi)(shi)代,負(fu)(fu)(fu)面(mian)(mian)(mian)(mian)(mian)(mian)輿(yu)(yu)(yu)(yu)(yu)(yu)論(lun)(lun)的(de)(de)(de)發(fa)酵速(su)度(du)非(fei)常快(kuai)(kuai),所(suo)以(yi)(yi)食品(pin)公(gong)司在處理(li)負(fu)(fu)(fu)面(mian)(mian)(mian)(mian)(mian)(mian)輿(yu)(yu)(yu)(yu)(yu)(yu)論(lun)(lun)時(shi)(shi)必(bi)須快(kuai)(kuai)速(su)處理(li)。為了及(ji)時(shi)(shi)應對(dui)負(fu)(fu)(fu)面(mian)(mian)(mian)(mian)(mian)(mian)輿(yu)(yu)(yu)(yu)(yu)(yu)論(lun)(lun),我(wo)們(men)需要(yao)盡早發(fa)現(xian)(xian)輿(yu)(yu)(yu)(yu)(yu)(yu)論(lun)(lun),做好(hao)企(qi)(qi)(qi)業負(fu)(fu)(fu)面(mian)(mian)(mian)(mian)(mian)(mian)輿(yu)(yu)(yu)(yu)(yu)(yu)論(lun)(lun)的(de)(de)(de)監控工(gong)(gong)作。通過使用(yong)微科技等專業輿(yu)(yu)(yu)(yu)(yu)(yu)論(lun)(lun)監控系(xi)統(tong),自動(dong)(dong)(dong)(dong)全(quan)天(tian)候實時(shi)(shi)監控整個網(wang)絡(luo)平臺與(yu)企(qi)(qi)(qi)業相關(guan)的(de)(de)(de)輿(yu)(yu)(yu)(yu)(yu)(yu)論(lun)(lun),自動(dong)(dong)(dong)(dong)預警(jing)負(fu)(fu)(fu)面(mian)(mian)(mian)(mian)(mian)(mian)消息(xi),確(que)保企(qi)(qi)(qi)業能夠在第一(yi)時(shi)(shi)間(jian)發(fa)現(xian)(xian)輿(yu)(yu)(yu)(yu)(yu)(yu)論(lun)(lun),及(ji)時(shi)(shi)響應輿(yu)(yu)(yu)(yu)(yu)(yu)論(lun)(lun)。2掌(zhang)握(wo)輿(yu)(yu)(yu)(yu)(yu)(yu)論(lun)(lun)動(dong)(dong)(dong)(dong)態(tai)(tai)變(bian)(bian)化(hua),及(ji)時(shi)(shi)引導(dao)(dao)(dao)食品(pin)公(gong)司。一(yi)定要(yao)了解自己(ji)的(de)(de)(de)網(wang)絡(luo)輿(yu)(yu)(yu)(yu)(yu)(yu)論(lun)(lun),第一(yi)時(shi)(shi)間(jian)了解網(wang)民的(de)(de)(de)動(dong)(dong)(dong)(dong)態(tai)(tai)和用(yong)戶的(de)(de)(de)評價,保證良好(hao)的(de)(de)(de)網(wang)絡(luo)輿(yu)(yu)(yu)(yu)(yu)(yu)論(lun)(lun)環(huan)境(jing),把握(wo)輿(yu)(yu)(yu)(yu)(yu)(yu)論(lun)(lun)的(de)(de)(de)主導(dao)(dao)(dao)地(di)位,及(ji)時(shi)(shi)處理(li)網(wang)絡(luo)上的(de)(de)(de)負(fu)(fu)(fu)面(mian)(mian)(mian)(mian)(mian)(mian)信(xin)息(xi)。這就(jiu)要(yao)求企(qi)(qi)(qi)業做好(hao)輿(yu)(yu)(yu)(yu)(yu)(yu)情(qing)監測(ce),利用(yong)輿(yu)(yu)(yu)(yu)(yu)(yu)情(qing)監測(ce)系(xi)統(tong)重點監測(ce)主題(ti),實時(shi)(shi)跟蹤(zong)分析輿(yu)(yu)(yu)(yu)(yu)(yu)情(qing)動(dong)(dong)(dong)(dong)態(tai)(tai)變(bian)(bian)化(hua),方便企(qi)(qi)(qi)業實時(shi)(shi)了解輿(yu)(yu)(yu)(yu)(yu)(yu)情(qing)發(fa)展脈絡(luo),分析網(wang)民關(guan)注的(de)(de)(de)焦點話(hua)題(ti),有針對(dui)性地(di)發(fa)布(bu)信(xin)息(xi)。3.正確(que)面(mian)(mian)(mian)(mian)(mian)(mian)對(dui)和回(hui)應食品(pin)公(gong)司負(fu)(fu)(fu)面(mian)(mian)(mian)(mian)(mian)(mian)輿(yu)(yu)(yu)(yu)(yu)(yu)情(qing)事(shi)件后,除了進行常規(gui)輿(yu)(yu)(yu)(yu)(yu)(yu)情(qing)監測(ce)外,還(huan)需要(yao)迅速(su)行動(dong)(dong)(dong)(dong),表現(xian)(xian)出(chu)態(tai)(tai)度(du),如(ru)正確(que)面(mian)(mian)(mian)(mian)(mian)(mian)對(dui)和回(hui)應報告中存在的(de)(de)(de)問題(ti),充(chong)分表達反思(si)和改(gai)進問題(ti)的(de)(de)(de)努力,不(bu)回(hui)避或推卸責任。
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