;  斯(si)維特品(pin)牌策劃開啟了客戶營銷變革之旅

       任何東西都有兩(liang)面(mian)性(xing)(xing)。如果不(bu)引導(dao)正確的(de)(de)(de)方(fang)向，可(ke)(ke)能(neng)會(hui)偏離初衷，帶來(lai)危害(hai)(hai)而不(bu)是(shi)(shi)(shi)福祉。如何利用(yong)好(hao)營(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)策劃(hua)(hua)(hua)，把品(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)打造成常(chang)勝(sheng)軍，首先要明確和規避負面(mian)影響(xiang)，避免(mian)過度依(yi)賴(lai)。上(shang)海品(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)策劃(hua)(hua)(hua)公(gong)(gong)(gong)司(si)(si)在(zai)利用(yong)營(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)策劃(hua)(hua)(hua)的(de)(de)(de)雙刃劍上(shang)有自己獨特(te)的(de)(de)(de)見解。營(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)，從狹(xia)義(yi)(yi)上(shang)講，是(shi)(shi)(shi)一(yi)種以(yi)產(chan)品(pin)(pin)(pin)銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)為(wei)核心(xin)的(de)(de)(de)組(zu)織經營(ying)(ying)(ying)(ying)(ying)(ying)行(xing)(xing)(xing)為(wei)。這種狹(xia)義(yi)(yi)的(de)(de)(de)營(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)行(xing)(xing)(xing)為(wei)本質上(shang)是(shi)(shi)(shi)產(chan)品(pin)(pin)(pin)使(shi)(shi)用(yong)價(jia)(jia)值的(de)(de)(de)銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)。營(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)行(xing)(xing)(xing)為(wei)可(ke)(ke)以(yi)與(yu)(yu)品(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)分離。在(zai)營(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)組(zu)合中(zhong)，特(te)別注重促銷(xiao)(xiao)(xiao)(xiao)(xiao)的(de)(de)(de)力量，而忽視(shi)了(le)(le)產(chan)品(pin)(pin)(pin)質量、包裝、渠道(dao)、價(jia)(jia)格、品(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)核心(xin)價(jia)(jia)值傳(chuan)播、員工言行(xing)(xing)(xing)等綜合因(yin)素對營(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)的(de)(de)(de)影響(xiang)。事(shi)實上(shang)，消費者購買(mai)產(chan)品(pin)(pin)(pin)不(bu)僅是(shi)(shi)(shi)產(chan)品(pin)(pin)(pin)的(de)(de)(de)使(shi)(shi)用(yong)價(jia)(jia)值，而且是(shi)(shi)(shi)產(chan)品(pin)(pin)(pin)的(de)(de)(de)附(fu)加價(jia)(jia)值。這種價(jia)(jia)值附(fu)著(zhu)在(zai)品(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)上(shang)，其(qi)本質是(shi)(shi)(shi)品(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)的(de)(de)(de)購買(mai)。狹(xia)義(yi)(yi)的(de)(de)(de)營(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)導(dao)致了(le)(le)一(yi)些(xie)企業(ye)營(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)行(xing)(xing)(xing)為(wei)的(de)(de)(de)積(ji)累，導(dao)致了(le)(le)營(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)行(xing)(xing)(xing)為(wei)的(de)(de)(de)兩(liang)面(mian)性(xing)(xing)。第(di)二，從上(shang)述營(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)行(xing)(xing)(xing)為(wei)可(ke)(ke)以(yi)看出(chu)，沒有兩(liang)面(mian)性(xing)(xing)的(de)(de)(de)營(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)行(xing)(xing)(xing)為(wei)可(ke)(ke)能(neng)導(dao)致營(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)行(xing)(xing)(xing)為(wei)。為(wei)品(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)積(ji)累資(zi)產(chan)；第(di)三，與(yu)(yu)品(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)倡導(dao)的(de)(de)(de)價(jia)(jia)值觀背道(dao)而馳，傷(shang)害(hai)(hai)品(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)。解決營(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)可(ke)(ke)能(neng)產(chan)生負面(mian)影響(xiang)的(de)(de)(de)最好(hao)方(fang)法是(shi)(shi)(shi)品(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)營(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)，即(ji)圍繞品(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)建設采取的(de)(de)(de)積(ji)極(ji)營(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)行(xing)(xing)(xing)為(wei)。上(shang)海品(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)策劃(hua)(hua)(hua)公(gong)(gong)(gong)司(si)(si)洞察行(xing)(xing)(xing)業(ye)市場(chang)發(fa)展(zhan)(zhan)趨勢，捕捉發(fa)展(zhan)(zhan)浪潮中(zhong)的(de)(de)(de)細微變(bian)化，抓住機遇(yu)，及時(shi)調(diao)整營(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)方(fang)向。品(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)營(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)不(bu)同于簡單意義(yi)(yi)上(shang)的(de)(de)(de)營(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)。一(yi)個重要的(de)(de)(de)表現是(shi)(shi)(shi)品(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)營(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)非(fei)常(chang)關注長(chang)遠利益。它玩(wan)的(de)(de)(de)不(bu)是(shi)(shi)(shi)多(duo)品(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)家庭游戲，而是(shi)(shi)(shi)品(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)百(bai)年(nian)計(ji)劃(hua)(hua)(hua)。以(yi)品(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)為(wei)核心(xin)的(de)(de)(de)營(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)行(xing)(xing)(xing)為(wei)自然會(hui)排除損害(hai)(hai)品(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)形象的(de)(de)(de)營(ying)(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)行(xing)(xing)(xing)為(wei)。上(shang)海公(gong)(gong)(gong)關公(gong)(gong)(gong)司(si)(si)、上(shang)海活動策劃(hua)(hua)(hua)公(gong)(gong)(gong)司(si)(si)、上(shang)海高端活動策劃(hua)(hua)(hua)公(gong)(gong)(gong)司(si)(si)、品(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)策劃(hua)(hua)(hua)（www.）

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